Public Shaming in The Social Media: Underlying Mechanisms and Future Research Agenda

2019 ◽  
Vol 2019 (1) ◽  
pp. 19195
Author(s):  
Pingshu Li ◽  
Gerardo A. Miranda ◽  
Jennifer L. Welbourne
Keyword(s):  
Social Media ◽  
Research Agenda ◽  
Future Research ◽  
Future Research Agenda ◽  
The Social ◽  
Underlying Mechanisms

scholarly journals An overview of systematic literature reviews in social media marketing

2019 ◽  
Vol 46 (6) ◽  
pp. 725-738 ◽  
Author(s):  
Jennifer Rowley ◽  
Brendan James Keegan
Keyword(s):  
Social Media ◽  
Research Agenda ◽  
Critical Evaluation ◽  
Critical Comment ◽  
Social Media Marketing ◽  
Future Research ◽  
Research And Practice ◽  
Making Sense ◽  
Future Research Agenda ◽  
Literature Reviews

Systematic literature reviews (SLRs) adopt a specified and transparent approach in order to scope the literature in a field or sub-field. However, there has been little critical comment on their purpose and processes in practice. By undertaking an overview of SLRs in the field of social media (SM) marketing, this article undertakes a critical evaluation of the SLR purposes and processes in a set of recent SLRs and presents a future research agenda for social media marketing. The overview shows that the purposes of SLRs include the following: making sense (of research in a field), developing a concept matrix/taxonomy and supporting research and practice. On SLR processes, while there is some consensus on the stages of the process, there is considerable variation in how these processes are executed. This article offers a resource to inform practice and acts as a platform for further critical debate regarding the nature and value of SLRs.

Application of Social Media Tools by Retailers

2014 ◽  
pp. 941-962
Author(s):  
María-del-Carmen Alarcón-del-Amo ◽  
Carlota Lorenzo-Romero ◽  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Future Research ◽  
Adoption Process ◽  
Technological Infrastructure ◽  
Future Research Agenda ◽  
The Social ◽  
Technology Adoption Model ◽  
Social Media Tools

The chapter explores the factors influencing the adoption process and the degree of engagement of the social media as part of the online marketing strategy by Spanish retailers. A retail industry survey identifies four different segments of retailers depending on the level of implementation of social media marketing strategies. The study examines the antecedents of the social media tools' adoption process across the dimensions of a Technology Adoption Model (TAM) and assesses various other factors likely to affect the degree of the adoption. One essential conclusion is that the company size is not important but that the level of adoption social media marketing is related to the organizational maturity in the areas of management attitudes, employee empowerment, access to Internet technologies, and technological infrastructure. The study proposes a future research agenda including cross-cultural studies for better understanding the global business attitudes in this area and underlines the need for development of benchmarks and metrics necessary for better assessing the value of social media marketing.

Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda

2020 ◽  
Vol 27 (1) ◽  
pp. 149-177
Author(s):  
Giustina Secundo ◽  
Pasquale Del Vecchio ◽  
Gioconda Mele
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Bibliometric Analysis ◽  
Research Agenda ◽  
Research Field ◽  
Future Research ◽  
Content Type ◽  
Future Research Agenda ◽  
Structured Literature Review

PurposeThis paper provides a structured literature review (SLR) about the effects of social media technologies on entrepreneurship activities and processes, to identify relationships, connectivity and interdependencies. The paper offers an outline of the past and the present literature and frames a future research agenda.Design/methodology/approachThe structured literature review has been conducted on 159 journal papers extracted from Scopus, initially submitted to a bibliometric analysis. A final list of 69 papers published in a variety of academic journals specialized in the field of entrepreneurship, information science and business management has been analyzed through a content and bibliometric analysis.FindingsFindings show that literature is really scant, and four research streams have been identified: Social media for entrepreneurial learning and self-employment; social media as tools for entrepreneurial marketing; social media as sources of entrepreneurial opportunities and finally, social media as enablers of networking and entrepreneurial ecosystems.Research limitations/implicationsThe limitations of the study regard the need for more holistic studies, considering both the technological and the social aspects.Practical implicationsThe findings demonstrate the actuality of the research focus and the need of a deep exploration about the role of social media for the different forms of entrepreneurship process. This evidence calls for a holistic and integrated framework.Originality/valueThe originality of the paper resides in a novel SLR with reference to the recent role of social media for entrepreneurship. Despite the increasing literature, the debate in such field is still fragmented and under-researched, offering a promising research field.

Activism in the Digital Age

2021 ◽  
pp. 99-122
Author(s):  
Laura Holgado-Ruiz ◽  
José Ramón Saura ◽  
Beatriz Rodríguez Herráez
Keyword(s):  
Social Media ◽  
Social Movements ◽  
User Generated Content ◽  
Future Research ◽  
Future Research Agenda ◽  
The Social ◽  
Social Protests ◽  
Activist Movements ◽  
General Society ◽  
Theory Framework

Social movements have been transformed in the last decade by social networks, where the dynamics of the social protests have evolved and have been structured and viralized through social media. They are no longer just conversations between activists that stay on social platforms. The cyberactivism that takes place on Twitter or Instagram can also play a significant role in general society by influencing government decision making or shaping the relationships between citizens. In this chapter, the authors explore the main activist movements that took place in social media in the last decade: Occupy, BlackLivesMatter, and MeToo. The proposed approach used in this study facilitates the comparison of each movement while focusing on the user-generated content in social media. This study suggests the presence of four major categories to frame the content generated by the activists. The chapter concludes with the identification of three different approaches to the research of a future research agenda that should be considered for the study of the social movements from the UGC theory framework.

scholarly journals Framing Studies Evolution in the Social Media Era. Digital Advancement and Reorientation of the Research Agenda

2021 ◽  
Vol 11 (1) ◽  
pp. 9
Author(s):  
Pablo López-Rabadán
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Political Communication ◽  
Research Agenda ◽  
Research Impact ◽  
Future Research ◽  
Experimental Development ◽  
The Public ◽  
The Social ◽  
Digital Development

Framing studies remain a powerful line of research in political communication. However, in recent years, coinciding with the emergence of social media, theoretical and operational advances have been detected, as well as a significant reorientation of its research agenda. The interaction between media and platforms such as Twitter or Facebook has built a clearly hybrid communicative environment and profoundly transformed the organization of public debate. This is the case, especially, with processes such as the setting of the public agenda or the construction of interpretive frames. Based on a systematic review of the international reference literature (2011–2021), this article analyses the influence of social media on the evolution of framing studies. Moreover, specifically, the beginning of a new stage of digital development is contextualized, and a triple research impact is explored. The main contributions of the text are that it (1) identifies advances in the theoretical and empirical organization of these studies; (2) explores its reorientation of content towards a greater balance between the analysis of media and political frames; and (3) reviews the recent experimental development of effects studies. Finally, the main challenges for future research in this field are detailed.

scholarly journals Local Politics and the Formation of Sub-National Imagined Communities: The Cases of Tabanan Lovers and Buleleng Jengah in Bali

2017 ◽  
Vol 4 (2) ◽  
pp. 91
Author(s):  
GdeDwitya Arief Mentere
Keyword(s):  
Social Media ◽  
Research Agenda ◽  
Local Politics ◽  
Early Observation ◽  
Imagined Communities ◽  
Future Research ◽  
Preliminary Discussion ◽  
Future Research Agenda ◽  
History Of ◽  
Participatory Observation

Abstract This essay looks at two cases of cyber citizen organizations namely Tabanan Lovers and Buleleng jengah. The two cyber citizen organizations emerged from some initiatives to organize members of Facebook community who come from the same hometown, namely Tabanan and Buleleng regency in Bali. In their later development, the two Facebook groups evolve into a space as well as a medium for the cyber citizens to voice their critical political aspiration. Early observation shows that the two groups share similar characteristic of becoming “imagined communities” mediated by not necessarily print media, but instead social media like Facebook. A question that this essay would like to suggest as a future research agenda is what necessitates the formation of these “subnational imagined communities” which takes place at the regency level and not at provincial level? Through tracing the history of their conception and through online participatory observation, this essay aims at providing a preliminary discussion to help illuminate the formation of these two subnational “imagined communities”. More specifically, the discussion points to a link connecting local politics of pilkada and the formation of Tabanan Lovers and Buleleng jengah.

Application of Social Media Tools by Retailers

2013 ◽  
pp. 214-235 ◽  
Author(s):  
María-del-Carmen Alarcón-del-Amo ◽  
Carlota Lorenzo-Romero ◽  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Future Research ◽  
Adoption Process ◽  
Technological Infrastructure ◽  
Future Research Agenda ◽  
The Social ◽  
Technology Adoption Model ◽  
Social Media Tools

The chapter explores the factors influencing the adoption process and the degree of engagement of the social media as part of the online marketing strategy by Spanish retailers. A retail industry survey identifies four different segments of retailers depending on the level of implementation of social media marketing strategies. The study examines the antecedents of the social media tools’ adoption process across the dimensions of a Technology Adoption Model (TAM) and assesses various other factors likely to affect the degree of the adoption. One essential conclusion is that the company size is not important but that the level of adoption social media marketing is related to the organizational maturity in the areas of management attitudes, employee empowerment, access to Internet technologies, and technological infrastructure. The study proposes a future research agenda including cross-cultural studies for better understanding the global business attitudes in this area and underlines the need for development of benchmarks and metrics necessary for better assessing the value of social media marketing.

Sign in / Sign up

Export Citation Format

Share Document