Activism in the Digital Age

2021 ◽  
pp. 99-122
Author(s):  
Laura Holgado-Ruiz ◽  
José Ramón Saura ◽  
Beatriz Rodríguez Herráez
Keyword(s):  
Social Media ◽  
Social Movements ◽  
User Generated Content ◽  
Future Research ◽  
Future Research Agenda ◽  
The Social ◽  
Social Protests ◽  
Activist Movements ◽  
General Society ◽  
Theory Framework

Social movements have been transformed in the last decade by social networks, where the dynamics of the social protests have evolved and have been structured and viralized through social media. They are no longer just conversations between activists that stay on social platforms. The cyberactivism that takes place on Twitter or Instagram can also play a significant role in general society by influencing government decision making or shaping the relationships between citizens. In this chapter, the authors explore the main activist movements that took place in social media in the last decade: Occupy, BlackLivesMatter, and MeToo. The proposed approach used in this study facilitates the comparison of each movement while focusing on the user-generated content in social media. This study suggests the presence of four major categories to frame the content generated by the activists. The chapter concludes with the identification of three different approaches to the research of a future research agenda that should be considered for the study of the social movements from the UGC theory framework.

Application of Social Media Tools by Retailers

2014 ◽  
pp. 941-962
Author(s):  
María-del-Carmen Alarcón-del-Amo ◽  
Carlota Lorenzo-Romero ◽  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Future Research ◽  
Adoption Process ◽  
Technological Infrastructure ◽  
Future Research Agenda ◽  
The Social ◽  
Technology Adoption Model ◽  
Social Media Tools

The chapter explores the factors influencing the adoption process and the degree of engagement of the social media as part of the online marketing strategy by Spanish retailers. A retail industry survey identifies four different segments of retailers depending on the level of implementation of social media marketing strategies. The study examines the antecedents of the social media tools' adoption process across the dimensions of a Technology Adoption Model (TAM) and assesses various other factors likely to affect the degree of the adoption. One essential conclusion is that the company size is not important but that the level of adoption social media marketing is related to the organizational maturity in the areas of management attitudes, employee empowerment, access to Internet technologies, and technological infrastructure. The study proposes a future research agenda including cross-cultural studies for better understanding the global business attitudes in this area and underlines the need for development of benchmarks and metrics necessary for better assessing the value of social media marketing.

scholarly journals Social Protests in Latin America in the Focus of Regional Internet Media and Social Networks

2021 ◽  
Vol 65 (5) ◽  
pp. 107-116
Author(s):  
E. Kosevich
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Latin America ◽  
Latin American ◽  
Research University ◽  
Latin Americans ◽  
News Websites ◽  
The Social ◽  
Social Protests ◽  
Social Media Platforms

Received 10.03.2020. The purpose of this paper is to analyze the information on current social protests, which was published in the leading Latin American news websites and actively discussed on the social media platforms to identify the main causes of public discontent and the main problems discussed by Latin Americans. The first part of the paper provides an overview of the materials on the social movements of the fall of 2019, which were published in the news websites, which are the most popular in Latin America, and have the greatest influence, and the biggest Internet traffic volume. The second part is devoted to an overview of hashtags on the topic of mass protests that have gained huge popularity among Latin American users on the biggest social media platforms. A review of informational articles on the autumn social movements, which were published in the leading Latin American newspapers, revealed the main points of view on the factors and causes of these events, and the main problems discussed by Latin Americans. An appeal to various sources, both the countries in which the protests took place and the states that have passed such a crisis, will help readers to see the current socio-political situation in a new way. Acknowledgements. Support from the Individual Research Program of the School of World economy and International Affairs at National Research University – Higher School of Economics is gratefully acknowledged.

The “so-called” UGC: an updated definition of user-generated content in the age of social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcelo Luis Barbosa dos Santos
Keyword(s):  
Social Sciences ◽  
Social Media ◽  
Peer Review ◽  
Social Impact ◽  
User Generated Content ◽  
Future Research ◽  
Current Form ◽  
Content Type ◽  
The Social ◽  
Object Of Study

PurposeWhen a concept is diffusely defined or, as this article argues, “taken for granted”, it becomes very difficult to track such concept on the literature and have some continuity as researchers build on top of previous results. This article proposes a definition for user-generated content, a term that though has lost some saliency, stands in the center or the social media phenomenon, so it should not be disregarded as an object of study.Design/methodology/approachCelebrating 20 years of the concept, this research performs a multidisciplinary literature review of 61 academic articles on UGC. Through deconstruction of the acronym UGC, it builds on the present converging, conflicting and diverging definitions and/or approaches to UGC on an attempt to consolidate a broader definition that encompasses the complexities of the phenomenon in a context of consolidation of social media, to be applied to social sciences.FindingsFollowing the present analysis, UGC is defined as any kind of text, data or action performed by online digital systems users, published and disseminated by the same user through independent channels, that incur an expressive or communicative effect either on an individual manner or combined with other contributions from the same or other sources.Originality/valueThis is the first academic effort that aims to create an in-depth dialogue over the different approaches to UGC across disciplines on the social sciences field. It should help reignite interest in the acronym, which got somehow eclipsed by the broader field of social media; whilst without UGC, social media would not exist or would not have the same social impact it does in its current form. Analogously, UGC as a topic of research has been deeply affected by the emergence and consolidation of Social Media. As this debate evolves, this contribution should be helpful as a reference to operationalize UGC on future research.Peer reviewThe peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2020-0258

Application of Social Media Tools by Retailers

2013 ◽  
pp. 214-235 ◽  
Author(s):  
María-del-Carmen Alarcón-del-Amo ◽  
Carlota Lorenzo-Romero ◽  
Efthymios Constantinides
Keyword(s):  
Social Media ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Future Research ◽  
Adoption Process ◽  
Technological Infrastructure ◽  
Future Research Agenda ◽  
The Social ◽  
Technology Adoption Model ◽  
Social Media Tools

The chapter explores the factors influencing the adoption process and the degree of engagement of the social media as part of the online marketing strategy by Spanish retailers. A retail industry survey identifies four different segments of retailers depending on the level of implementation of social media marketing strategies. The study examines the antecedents of the social media tools’ adoption process across the dimensions of a Technology Adoption Model (TAM) and assesses various other factors likely to affect the degree of the adoption. One essential conclusion is that the company size is not important but that the level of adoption social media marketing is related to the organizational maturity in the areas of management attitudes, employee empowerment, access to Internet technologies, and technological infrastructure. The study proposes a future research agenda including cross-cultural studies for better understanding the global business attitudes in this area and underlines the need for development of benchmarks and metrics necessary for better assessing the value of social media marketing.

scholarly journals Public Administration and Values Oriented to Sustainability: A Systematic Approach to the Literature

2021 ◽  
Vol 13 (5) ◽  
pp. 2566
Author(s):  
Isabel Marques ◽  
João Leitão ◽  
Alba Carvalho ◽  
Dina Pereira
Keyword(s):  
Public Administration ◽  
Future Research ◽  
Main Research ◽  
Sustainable Performance ◽  
Future Research Agenda ◽  
Research Collaborations ◽  
Work Area ◽  
The Social ◽  
The Usa ◽  
The University

Values guide actions and judgements, form the basis of attitudinal and behavioral processes, and have an impact on leaders’ decision-making, contributing to more sustainable performance. Through a bibliometric study and content analysis, 2038 articles were selected from Scopus, from the period 1994–2021, presenting global research tendencies on the subject of values, public administration, and sustainability. The results indicate that Sustainability is the most productive journal, the main research category is in social sciences, the most productive institution is the University of Queensland, the location with the most publications and research collaborations is the USA, and the authors with the greatest number of articles are Chung, from Chung-Ang University; García-Sánchez, from the University of Salamanca; and Pérez, from the University of Cantabria. Analysis of keywords shows that the most relevant are “sustainability”, “CSR”, “sustainable development”, “innovation”, and “leadership”. Time analysis of keywords reveals a tendency for lines of research in the social and work area. The results also provide data about the framing of studies in sustainability pillars and the types of values referred to and indicate the main areas of public administration studied. Finally, a future research agenda is proposed.

We are “the Resistance”: Predictors and consequences of self-categorization into the emerging movement to oppose Trump

2020 ◽  
pp. 136843022097475
Author(s):  
Samuel Hansen Freel ◽  
Rezarta Bilali ◽  
Erin Brooke Godfrey
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Longitudinal Study ◽  
Collective Action ◽  
Social Movement ◽  
Efficacy Beliefs ◽  
Future Research ◽  
Identity Consolidation

In a three-wave longitudinal study conducted in the first 100 days of Trump’s presidency, this paper examines how people come to self-categorize into the emerging social movement “the Resistance,” and how self-categorization into this movement influences future participation in collective action and perceptions of the movement’s efficacy. Conventional collective action (e.g., protest, lobby legislators)—but not persuasive collective action (e.g., posting on social media)—and perceived identity consolidation efficacy of the movement at Wave 1 predicted a higher likelihood of self-categorization into the movement 1 month later (Wave 2) and 2 months later (Wave 3). Self-categorization into the Resistance predicted two types of higher subsequent movement efficacy perceptions, and helped sustain the effects of conventional collective action and movement efficacy beliefs at Wave 1 on efficacy beliefs at Wave 3. Implications for theory and future research on emerging social movements are discussed.

scholarly journals The social media political participation model: A goal systems theory perspective

2018 ◽  
Vol 26 (1) ◽  
pp. 135-156 ◽  
Author(s):  
Johannes Knoll ◽  
Jörg Matthes ◽  
Raffael Heiss
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Systems Theory ◽  
Media Use ◽  
Future Research ◽  
Psychological Processes ◽  
Social Media Use ◽  
The Social ◽  
Goal Systems ◽  
Use Of Social Media

Although studies suggest that the use of social media can promote political participation (PP), there is a lack of theorizing about the psychological processes underlying this relationship. This article attempts to fill this gap by suggesting a social media political participation model. Taking a goal systemic perspective, the model specifies a set of interrelated processes that need to be realized so that social media use affects PP. Furthermore, key contingent conditions are outlined and insights into fostering PP are offered. The article explains ways of testing the model with surveys and experiments. Implications for future research are discussed.

Utopia, Labor, and Informational Capitalism

2015 ◽  
pp. 49-68
Author(s):  
Marco Briziarelli
Keyword(s):  
Social Media ◽  
Social Change ◽  
Social Relations ◽  
Social Contexts ◽  
User Generated Content ◽  
Economic Approach ◽  
Informational Capitalism ◽  
The Social ◽  
Liberal Ideology ◽  
Political Economic

Through the lens of a political economic approach, I consider the question whether or not social media can promote social change. I claim that whereas media have consistently channeled technological utopia/dystopia, thus be constantly linked to aspirations and fear of social change, the answer to that question does not depend on their specific nature but on historically specific social relations in which media operate. In the case here considered, it requires examining the social relations re-producing and produced by informational capitalism. More specifically, I examine how the productive relations that support user generated content practices of Facebook users affect social media in their capability to reproduce and transform existing social contexts. Drawing on Fuchs and Sevignani's (2013) distinction between “work” and “labor” I claim that social media reflect the ambivalent nature of current capitalist mode of production: a contest in which exploitative/emancipatory as well as reproductive/transformative aspects are articulated by liberal ideology.

scholarly journals An overview of systematic literature reviews in social media marketing

2019 ◽  
Vol 46 (6) ◽  
pp. 725-738 ◽  
Author(s):  
Jennifer Rowley ◽  
Brendan James Keegan
Keyword(s):  
Social Media ◽  
Research Agenda ◽  
Critical Evaluation ◽  
Critical Comment ◽  
Social Media Marketing ◽  
Future Research ◽  
Research And Practice ◽  
Making Sense ◽  
Future Research Agenda ◽  
Literature Reviews

Systematic literature reviews (SLRs) adopt a specified and transparent approach in order to scope the literature in a field or sub-field. However, there has been little critical comment on their purpose and processes in practice. By undertaking an overview of SLRs in the field of social media (SM) marketing, this article undertakes a critical evaluation of the SLR purposes and processes in a set of recent SLRs and presents a future research agenda for social media marketing. The overview shows that the purposes of SLRs include the following: making sense (of research in a field), developing a concept matrix/taxonomy and supporting research and practice. On SLR processes, while there is some consensus on the stages of the process, there is considerable variation in how these processes are executed. This article offers a resource to inform practice and acts as a platform for further critical debate regarding the nature and value of SLRs.

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