Analysis of Factors Affecting Consumer Behavior to Watch Kick Andy Program at Grand Studio Metro TV Kedoya, West Jakarta

2021 ◽  
Vol 4 (2) ◽  
pp. 43-56
Author(s):  
Joko Suhariyanto ◽  
Andini Nurwulandari ◽  
Made Adnyana
Keyword(s):  
Consumer Behavior ◽  
Sample Size ◽  
Structural Equation Model ◽  
Analytical Method ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Equation Model ◽  
Primary Data ◽  
Factors Affecting ◽  
Software Program

In this research, four factors influence the behaviour of consumers, namely: Cultural, Social, Personal and Psychological; researchers include another variable that is the education variable which is one of the functions of communication (television). This study aimed to analyze how much influence partial and simultaneously of consumer behaviour toward watching decision. The research was conducted, and watched the Kick Andy program that came to Grand Studio Metro TV. This study collected primary data by sending questionnaires directly to the audience—a cumulative sample size of 135 respondents was used in this study. The analytical method used was the SEM (Structural Equation Model) and processed by AMOS software program 22. The results of the analysis show that the behaviour of consumers has an influence on the decision for watching with r-squares of 0.857 or 85.7%, which means that the variable decision for watching can be explained by the variables of Culture, Social, Personal, Psychological, and Education 85.7%, while the remaining 14.3% influenced by another variable outside this research.

scholarly journals FACTORS AFFECTING CONSUMER BEHAVIOR IN BUYING DECISION OF SUZUKI ERTIGA CAR IN CILEGON CITY, BANTEN

2021 ◽  
Vol 2 (4) ◽  
pp. 656-669
Author(s):  
Yuwan Ditra Krahara ◽  
Alugoro Mulyowahyudi
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Factors Affecting ◽  
The City ◽  
Analyze Data

This study aims to analyze the factors that influence consumer behavior in the decision to purchase a Suzuki Ertiga car in Cilegon City Banten. The population in this study were customers in the city of Cilegon who bought a Suzuki Ertiga with 200 participants. Methods of data analysis using the Structural Equation Model-Partial Least Squares (SEM-PLS). The software that is used to process and analyze data obtained from this study is the Smart PLS version 3.3.2. The results of the study found that Product Quality, brand awareness and promotion had a positive and significant effect on purchasing decisions.

scholarly journals Structural Equation Model for Evaluating Factors Affecting Quality of Social Infrastructure Projects

2018 ◽  
Vol 10 (5) ◽  
pp. 1415 ◽  
Author(s):  
Shahid Hussain ◽  
Zhu Fangwei ◽  
Ahmed Siddiqi ◽  
Zaigham Ali ◽  
Muhammad Shabbir
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Infrastructure Projects ◽  
Social Infrastructure ◽  
Factors Affecting

scholarly journals Estimating Three-way Latent Interaction Effects in Structural Equation Modeling

2016 ◽  
Vol 5 (6) ◽  
pp. 73
Author(s):  
Birhanu Worku Urge ◽  
Kepher Makambi ◽  
Anthony Wanjoya
Keyword(s):  
Sample Size ◽  
Structural Equation Model ◽  
Interaction Effect ◽  
Latent Variable ◽  
Structural Equation ◽  
Error Control ◽  
Equation Model ◽  
Equation Modeling ◽  
Type I ◽  
Nonlinear Structural Equation

A Monte Carlo simulation was performed for estimating and testing hypotheses of three-way interaction effect in latent variable regression models. A considerable amount of research has been done on estimation of simple interaction and quadratic effect in nonlinear structural equation. The present study extended to three-way continuous latent interaction in structural equation model. The latent moderated structural equation (LMS) approach was used to estimate the parameters of the three-way interaction in structural equation model and investigate the properties of the method under different conditions though simulations. The approach showed least bias, standard error,and root mean square error as indicator reliability and sample size increased. The power to detect interaction effect and type I error control were also manipulated showing that power increased as interaction effect size, sample size and latent covariance increased.

FACTORS AFFECTING HOPELESSNESS LEVELS OF TURKISH PRETEENAGERS ATTENDING PRIMARY SCHOOL: A STRUCTURAL EQUATION MODEL

2008 ◽  
Vol 36 (1) ◽  
pp. 19-26 ◽  
Author(s):  
Veysel Yilmaz ◽  
Ayşe Sibel Turkum
Keyword(s):  
Factor Analysis ◽  
Primary School ◽  
Structural Equation Model ◽  
Educational Level ◽  
Structural Equation ◽  
Equation Model ◽  
Primary School Students ◽  
School Students ◽  
Factors Affecting ◽  
The Relationship

This study was designed to determine the factors affecting hopelessness about the future of 10–12-year-old Turkish primary school students. Firstly, descriptive factor analysis was applied in order to determine the factors affecting hopelessness levels, then a structural equation model (SEM) was utilized to describe the relationship between the specified factors and hopelessness; these relationships were tested by LISREL 8.54. The results indicated that the preteenagers' level of hopelessness was adversely affected by support received from parents and friends. The hopelessness level was also significantly affected by the preteenagers' positive self-definition and parents' educational level.

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