scholarly journals Purchase of organic vegetables as a form of pro-environmental behaviour: Application of Norm Activation Theory

2021 ◽  
Vol 22 (1) ◽  
pp. 211-225
Author(s):  
Ivica Faletar ◽  
Damir Kovačić ◽  
Marija Cerjak
Keyword(s):  
Environmental Behaviour ◽  
Activation Theory ◽  
Norm Activation Theory ◽  
Organic Vegetables

scholarly journals Pro-Environmental Consumer Behavior: A Critical Review of Literature

2019 ◽  
Vol 15 (1) ◽  
pp. 1 ◽  
Author(s):  
Owino Odhiambo Joseph
Keyword(s):  
Critical Review ◽  
Sustainable Consumption ◽  
High Price ◽  
Consumer Attitude ◽  
Review Of Literature ◽  
Extrinsic Factors ◽  
Environmental Behaviour ◽  
Activation Theory ◽  
Norm Activation Theory ◽  
Environmental Behaviours

The damage to the environment caused by commercial activities and consumption behaviours has become a reason for concern in recent times. Sustainable consumption and drivers behind it was the main objective of the study. The study is a critical review of literature on pro-environmental behaviours with focus on theory, behavioural drivers and inhibitors. The review covered conceptual and empirical papers selected from peer reviewed articles with high citation index. Behaviour change theories including theory of reasoned action, theory of planned behaviour, norm activation theory and goal framing theory were reviewed. In light of theory, attitude, behavioural intention and perceived consequences are the major variables that cause pro-environmental behaviour. Nevertheless, norm activation theory fails to explain behaviour where people are in denial of responsibility for the consequences of their consumption. The study established that pro-environmental behaviour is caused by both intrinsic and extrinsic factors. Intrinsic factors include environmental awareness and knowledge, attitude, consumer age, education, and concern for the environment. Extrinsic factors including income, social network and culture bridge the gap between attitude and pro-environmental behaviour. Perceived high price and lack of trust for green products were the major barriers to sustainable consumption behaviours. The study concludes that interaction between consumer attitude and favourable contextual factors lead to pro-environmental behaviours.

scholarly journals Norm activation theory in the plastic age: Explaining children’s pro-environmental behaviour

2018 ◽  
Vol 74 ◽  
pp. 08008
Author(s):  
Aditya Benyamin ◽  
Ratna Djuwita ◽  
Amarina Ashar Ariyanto
Keyword(s):  
School Environment ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Group Discussion ◽  
Environmental Behaviour ◽  
Fifth Grade Students ◽  
Activation Theory ◽  
Norm Activation Theory ◽  
Excessive Consumption ◽  
New Interpretation

Our excessive consumption of single-use plastic has made this era become a plastic age, thus pro-environmental behaviour (PEB) should become our means of survival. This study aims to test whether norm activation theory which is commonly used to explain PEB on adults, could also shed some light in the same behaviour on children sample. Questionnaires, observation, and focus group discussion were used to obtain data from 533 fifth grade students in Jabodetabek, Indonesia. School environment, cultural background, age, length of study, and where the participants live are controlled. Data were then processed through Structural Equation Modelling (SEM). As predicted, norm activation theory has an adequate goodness of fit. Moreover, this study discovers a new interpretation of the theory, that adverse consequence can directly predict personal norm and PEB, due to the malleability of this theory which is further explained in the discussion.

scholarly journals BEHAVIOURAL MODEL FOR DECISION-MAKERS’ INTENTION TO ADOPT GREEN INFORMATION TECHNOLOGY IN NIGERIAN MANUFACTURING INDUSTRIES

2020 ◽  
Vol 2 (2) ◽  
pp. 166-171
Author(s):  
Abba Kyari Buba ◽  
Othman Bin Ibrahim
Keyword(s):  
Structural Equation ◽  
Decision Makers ◽  
Manufacturing Industries ◽  
Green It ◽  
Intention To Adopt ◽  
Equation Modelling ◽  
Activation Theory ◽  
Norm Activation Theory ◽  
Data Validity ◽  
Green Information Technology

Environmental degradation has become a critical concern around the world. This study will investigate the influence of managers’ behavior in decision making regarding intention to adopt Green IT. The research will integrate the Theory of Planned Behaviour (TPB) and the Norm Activation Theory (NAT) to the explore factors that affect decision-makers’ intention to adopt Green IT in Nigerian Manufacturing Industries. In this study, quantitative approach will be employed in collecting data through a survey. By employing a non-random sampling, a survey will be conducted among decision makers. Partial Least Squares Structural Equation modelling (PLS-SEM) method will test consistency, reliability and data validity.  The outcome of this research could be significant in helping decision makers to adopt Green IT successfully.

Sign in / Sign up

Export Citation Format

Share Document