scholarly journals The Global Business Crisis and Consumer Behavior: Kingdom of Bahrain as a Case Study

2010 ◽  
Vol 6 (1) ◽  
Author(s):  
Durra Mansoor ◽  
Akram Jalal
Keyword(s):  
Consumer Behavior ◽  
Global Business ◽  
Business Crisis

Saregama Carvaan: a phoenix that rose from the ashes

2021 ◽  
Vol 11 (3) ◽  
pp. 1-20
Author(s):  
Tausif Amir Mulla
Keyword(s):  
Consumer Behavior ◽  
Learning Outcomes ◽  
Business Models ◽  
Graduate Program ◽  
Smart Device ◽  
Strategic Decisions ◽  
Content Type ◽  
Profit Center ◽  
Academic Level

Learning outcomes The learning outcomes of this case are product innovation, the importance of consumer insights and data in marketing and the role of consumer insights in brand revival. Case overview/synopsis This case study is a fascinating look into how the shift from music compact disc (CDs) to streaming has completely changed consumer behavior. This change in attitude led many music labels down one of two paths as follows: shutting down the business or embracing new business models. The case study aims to bring out essential learning from a company, Saregama, that was on the verge of shutting down because of the losses incurred with the shift in consumer behavior from buying music CDs to streaming music for free on every smart device. This shift led most record companies to become shuttered. However, not all were as fortunate as Saregama, who threaded its way toward profitability. This case analyzes how Saregama turned from a loss-making business unit into a profit center by launching a breakthrough product backed by innovative thinking and strong consumer research. The researcher opted for secondary research based on reports from Deloitte and McKinsey & Company and other credible sources to understand the music streaming market in India. The study also includes excerpts from the interview of Vikram Mehra (MD of Saregama India Ltd.) to various media houses and customer reviews on e-commerce sites. Complexity academic level The case is relevant for learners studying for an undergraduate or graduate program and for discussions for modules such as marketing management and international marketing with a focus on product development and strategy. Applicability the case will provide the following exposure to the learners: the difference between corporate and marketing objectives; Using frameworks such as valuable, rare, inimitable, and organization and SAP-LAP to understand the rationale behind strategic decisions; An understanding of the importance of listening to consumers; Using the right marketing elements such as segmentation, targeting and positioning and marketing mix for a competitive marketing strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS: 8 Marketing.

scholarly journals Study On The Configuration Of Distribution Channels For New Automobiles

2010 ◽  
Vol 3 (1) ◽  
pp. 67
Author(s):  
Ubiratã Tortato ◽  
Roberto Marx
Keyword(s):  
Consumer Behavior ◽  
Distribution Channels ◽  
Explanatory Model ◽  
Organizational Forms ◽  
Legal Environment ◽  
Sources Of Information ◽  
Proposed Model ◽  
Distribution Trends

This paper proposes an explanatory model for the configuration of automobile distribution channels. A case study was developed, using two sources of information: 1) the literature on the distribution of specialty goods and on automobile distribution and 2) interviews conducted with dealers and automakers. The survey allowed the identification of three variables for the proposed model: dealer size, consumer behavior and the legal environment. The model comprises three possible organizational forms for the distribution business: isolated single-brand, single-brand group, and multi-brand group. This study is expected to contribute to a better understanding of the evolution of the sector, as well as to support the analysis of future auto distribution trends.

Can multicultural human resources management problems be solved by an organisational culture?

2010 ◽  
Vol 14 (4) ◽  
pp. 99-114 ◽  
Author(s):  
Helena Karjalainen
Keyword(s):  
Human Resources ◽  
Human Resources Management ◽  
Organisational Culture ◽  
Cultural Backgrounds ◽  
Global Business ◽  
Resources Management ◽  
International Human Resources ◽  
International Human Resources Management ◽  
International Hrm

During recent decades, globalisation has affected and changed functions of enterprises, firms must adapt their strategies to global business and to international human resources management. A new challenge seems to be imposed to international managers and to international HRM: how to create cooperation between employees representing different cultural backgrounds and how to find a common identity in multicultural teams? Our article, based on a case study, inter-site cases, examines five different multicultural work groups. Results reveal how cooperation can be created and managed with the HRM practices and tools: recruitment, intercultural management, mediation and organisational culture.

Understanding Culture, Motivation, and Ethnic Consumer Behavior

2014 ◽  
pp. 47-65
Author(s):  
Fung Kuen Koo ◽  
Huong Le
Keyword(s):  
Consumer Behavior ◽  
Ethnic Groups ◽  
Good Practice ◽  
Marketing Strategies ◽  
Theoretical Frameworks ◽  
Non Profit ◽  
Culture Motivation ◽  
Depth Interviews ◽  
Practical Implications

Understanding ethnic consumer behaviors through a case study of good practice and their innovative marketing strategies to ethnic consumers is important. Surprisingly, little has been done to discuss which practices and strategies may work best when marketing to ethnic consumers. This chapter presents a case study of the Immigration Museum (Melbourne, Australia) and how the organization uses strategies to promote their products and programs to ethnic consumers. The case study and in-depth interviews are the methods used. In this chapter, the authors argue that a combination of Alferder's and Schwartz's theoretical frameworks help museum marketers understand behaviors of ethnic groups, thereby using appropriate marketing strategies in encouraging their consumption. This chapter extends current marketing literature on consumers' motivation, drive, and needs, and non-profit marketing, and validates selected motivational theories. It also provides practical implications for marketers of non-profit organizations.

scholarly journals How coronavirus disease 2019 entered Africa and the Middle East: a case study from Egypt

2020 ◽  
Vol 114 (10) ◽  
pp. 715-717
Author(s):  
Nourhan M Khattab ◽  
Sten H Vermund ◽  
Yifei Hu
Keyword(s):  
Middle East ◽  
North Africa ◽  
Index Case ◽  
Contact Tracing ◽  
Global Business ◽  
Face Surface ◽  
Business Travel ◽  
Viral Spread ◽  
Viral Testing

Abstract Background We report the first person with SARS-CoV-2 in Egypt. Methods We interviewed the index case and contacts. Results The 36-year old man was healthy when he traveled on business to Wuhan, China in January 2020. Upon his return to Cairo, he became ill, went to work, and subsequent autochthonous viral spread occurred. Conclusion We linked SARS-CoV-2 importation to global business travel. The extent to which physical distancing, hand/face/surface hygiene, mask use, viral testing/contact tracing, restricted travel, small gatherings, and/or stay-in-residence mandates will be implemented and limit further spread in the Middle East and North Africa remains to be seen.

A Three-Tiered Approach to Global E-Commerce

2006 ◽  
pp. 385-403
Author(s):  
David Paper ◽  
Ken Tingey
Keyword(s):  
Global Business ◽  
Tiered Approach ◽  
Enterprise Model ◽  
Business Requirements

This case study uses a three-tier networked enterprise model developed to facilitate better understanding and management of global business requirements in E-commerce and describes how one organization, Nu Skin deals with management of people and resources in the context of a global, networked enterprise.

A Three-Tiered Approach to Global E-Commerce

2011 ◽  
pp. 48-69
Author(s):  
David Paper ◽  
Kenneth B. Tingey
Keyword(s):  
Theoretical Model ◽  
The Internet ◽  
Heuristic Rules ◽  
Global Business ◽  
Strategic Issues ◽  
Central Concern ◽  
The World ◽  
The Many ◽  
Business Requirements

Access to the world enabled by the Internet facilitates internationalization as never before. However, lack of a coherent global Internet strategy can relegate any company to a strictly provincial “neighborhood” status. Globalization strategies and tactics should therefore be of central concern to all enterprises. To research the strategic issues involved in Internet-based globalization, we embarked on a case study. Our goal is to explore how the Internet and its related technologies can serve to help organizations better deal with the challenges of conducting global business. Our research enabled us to identify a set of heuristic “rules of thumb” that might be used to support Internet-based globalization efforts. In our study we discuss the many challenges to establishing successful global enterprises. We then introduce a model for understanding global business requirements in the e-commerce age. We conclude by analyzing a case study to initially validate our theoretical model and summarize our findings.

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