Analysis and Selection of Marine Engineering Equipment Manufacturing Industry Developing Strategy Based on Diamond Model - Take Guangdong Province as an Example

With the over-exploitation of global resources and the increasing cost of developing land resources, marine resources have become the new choice for coastal countries to address resource problems. The development and utilization of marine resources encourages the growing of marine engineering equipment manufacturing industry. In this paper, we take Guangdong Province as the studied area, which has a natural advantage for the development of shipping and marine equipment industry, applying the mainstream industry competitive advantage theory – “diamond model” to build evaluation index system. And we calculate combining weights by AHP and variation coefficient method, as well as giving a comprehensive evaluation from the perspective of quantitative analysis for development of marine engineering equipment manufacturing industry in Guangdong Province. The results show that although Guangdong marine engineering equipment manufacturing industry achieves rapid development in recent years, the total scale amount of industry is small, shipbuilding industry development is slow, and professional technical personnel is inadequate. For these problems, this paper provides some suggestions for marine equipment manufacturing industry in Guangdong Province.