scholarly journals Behavioral Effects of Mortality Salience: An Experimental Study

2018 ◽  
Vol 8 (4) ◽  
pp. 65
Author(s):  
Leila E. Zein ◽  
Hussein Akil ◽  
Said Hussein

The study is intended to explain the effect of Mortality Salience (MS) on consumer behaviors. In a first part, we present a state of the art of Terror Management Theory (TMT) and its contributions in management sciences by focusing on the impact of MS on consumption. In a second part, we illustrate the results of an experiment testing the effect of death reminders on consumption choices. The results of the experiment show that the reminders of death generate, for the most part of participants, pro-materialistic consumption choices. Based on these results, we highlight the effect the death reminders can generate on Lebanese consumers.

2017 ◽  
Vol 8 (1) ◽  
pp. 77-100 ◽  
Author(s):  
F. LeRon Shults ◽  
Justin E. Lane ◽  
Wesley J. Wildman ◽  
Saikou Diallo ◽  
Christopher J. Lynch ◽  
...  

2021 ◽  
Vol 14 (2) ◽  
pp. 101-117
Author(s):  
Irina S. Prusova ◽  
Olga A. Gulevich

Background. Media reports on armed fights or terror attacks introduce reminders of death into people’s daily lives. When people feel non-specific threats (mortality salience) or specific threats (intergroup threats), they may demonstrate unfavorable attitudes toward national outgroups. The issue is mostly analyzed today in line with Terror Management Theory and Intergroup Threat Theory. Objective. To examine such threats in the Russian context, and the impact of mortality salience (MS) on attitudes toward national outgroups that induced different levels of perceived intergroup threat. Design. In two studies, participants watched films and completed questionnaires about social distance, social thermometer, and trust toward “more or less threatening” countries. In Study 1, 120 Russian students were assigned to six groups via experimental design: 3 (MS: terrorist attacks in Europe, terrorist attacks in Russia, or a control group watching a video about dental treatment) x 2 (country: Ukraine and Belarus). In Study 2, 122 participants were similarly divided into six groups, evaluating attitudes toward the USA and China. Results. Study 1 showed that MS mostly increased unfavorable attitudes toward a country perceived as more threatening (Ukraine) than toward one perceived as less threatening (Belarus). Study 2 indicated the same effect on attitudes toward both more (the USA) and less (China) threatening outgroups. Conclusion. The results identified contradictory tendencies in MS effect, in line with Terror Management Theory and Intergroup Threat Theory. The findings could be used in improving relationships from an international perspective.


2018 ◽  
Vol 33 (1) ◽  
pp. 2-29 ◽  
Author(s):  
Hussein Akil ◽  
Philippe Robert-Demontrond ◽  
Julien Bouillé

This research focuses on the effectiveness of anxiety-inducing communication for mobilizing consumers against climate change. Based on terror management theory (TMT), we show that this register can be counterproductive in generating consumer choices that run counter to pro-environmental logics. In particular, we report the results of an experiment ( N = 132) testing the influence of the type of communication (anxiogenic vs informative) on consumer choices (pro-materialistic vs pro-environmental). The results reveal that people’s consumption choices depend on their cultural worldviews (i.e. materialistic vs environmentalist) and the type of communication used. The effectiveness of communication strategies on climate change is then discussed in terms of people’s cultural worldview.


2013 ◽  
Vol 25 (3) ◽  
pp. 109-117 ◽  
Author(s):  
Matthias Hofer

Appreciation is an audience response associated with entertainment portrayals concerned with the meaning of life and human existence. Appreciation has been shown to be conceptually and empirically different from enjoyment, which is characterized as pleasure and fun. Drawing upon terror management theory, this research investigates first the influence of reminders of one’s own death on appreciation and enjoyment of a meaningful film and second, the influence of the search for meaning in one’s life on these outcomes. Results of an experimental study (N = 60) showed that mortality salience increased appreciation of a meaningful film, but only for those who rated highly for search for meaning in life. Concerning enjoyment, a reverse pattern was found: Participants who intensely search for meaning in their lives enjoyed the film when their own mortality had not been made salient before watching. Results are discussed in the light of theoretical considerations about entertainment experiences and meaning.


2015 ◽  
Vol 46 (6) ◽  
pp. 352-360 ◽  
Author(s):  
Simon Schindler ◽  
Marc-André Reinhard

Abstract. Research on terror management theory has found evidence that people under mortality salience strive to live up to activated social norms and values. Recently, research has shown that mortality salience also increases adherence to the norm of reciprocity. Based on this, in the current paper we investigated the idea that mortality salience influences persuasion strategies that are based on the norm of reciprocity. We therefore assume that mortality salience should enhance compliance for a request when using the door-in-the-face technique – a persuasion strategy grounded in the norm of reciprocity. In a hypothetical scenario (Study 1), and in a field experiment (Study 2), applying the door-in-the-face technique enhanced compliance in the mortality salience condition compared to a control group.


2018 ◽  
Vol 50 (1) ◽  
pp. 45-65 ◽  
Author(s):  
Michael J. Halloran

The aim of this article is to explicate a terror management theory (TMT) analysis of the poor social and psychological well-being of African Americans by drawing upon a model of cultural trauma to explain the antecedents and effects of posttraumatic slave syndrome. Cultural trauma is defined as a state that occurs when a people’s cultural worldview has been destabilized to the point where it does not effectively meet its TMT function of providing a buffer against basic anxiety and uncertainty. The article outlines how the impact of slavery was a significant trauma to African American people, which was carried forward through successive generations; providing an explanation of their current anxiety-related conditions, poor health, and maladaptive behaviors. Findings from health and justice research and qualitative data from narratives of African Americans are presented to substantiate the adaptation of a model of cultural trauma for understanding the contemporary situation of African Americans.


2017 ◽  
Vol 54 (4) ◽  
pp. 523-539 ◽  
Author(s):  
Tova Gamliel

Although women’s wailing at death rites in various cultures typically amplifies mortality salience, this ritual phenomenon is absent in the research literature on terror management theory (TMT). This study explored Yemenite-Jewish wailing in Israel as an example of how a traditional performance manages death anxiety in a community context. Observations of wailing events and interviews with Yemenite-Jewish wailers and mourners in Israel were analyzed to understand respondents’ perceptions of the experience of wailing as well as the anxiety-oriented psychotherapeutic expertise involved. The findings are discussed to propose an alternative outlook on the intersubjective adaptive value of death anxiety. After describing TMT’s view on the role of culture in coping with death anxiety, I consider the extent to which Yemenite-Jewish wailing is consistent with the premises of TMT.


Religions ◽  
2019 ◽  
Vol 10 (6) ◽  
pp. 353
Author(s):  
Hyun Gong Moon

In this article, I argue that “mindfulness of death” (maraṇasati) can be a tool to induce mortality salience and can have a positive psychological impact. The mindfulness of death is described in detail in the early Buddhist texts Aṅguttara Nikāya and Visuddhimagga. The texts stress that death should be consciously connected with temporality and mindfulness. Here, I look at the mindfulness of death in relation to the mortality salience of terror management theory. “Mortality salience” is a term proposed in terror management theory that means “the state of conscious activation of the thoughts of death”. In addition, after conscious activation of the thought of death, I examine the psychological changes, such as the increase of pro-social attitudes which emphasizes ethics and morality, and the emphasis on the intrinsic value of life due to the operation of a cultural worldview and self-esteem. In this paper, I conclude that mindfulness of death can be an effective tool to induce mortality salience.


2012 ◽  
Vol 111 (2) ◽  
pp. 565-574 ◽  
Author(s):  
Simon Schindler ◽  
Marc-André Reinhard ◽  
Dagmar Stahlberg

Research on terror management theory found evidence that people under mortality salience strive to live up to salient cultural norms and values, like egalitarianism, pacifism, or helpfulness. A basic, strongly internalized norm in most human societies is the norm of reciprocity: people should support those who supported them (i.e., positive reciprocity), and people should injure those who injured them (i.e., negative reciprocity), respectively. In an experiment ( N = 98; 47 women, 51 men), mortality salience overall significantly increased personal relevance of the norm of reciprocity ( M = 4.45, SD = 0.65) compared to a control condition ( M = 4.19, SD = 0.59). Specifically, under mortality salience there was higher motivation to punish those who treated them unfavourably (negative norm of reciprocity). Unexpectedly, relevance of the norm of positive reciprocity remained unaffected by mortality salience. Implications and limitations are discussed.


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