Positive reciprocity belief moderates the effects of trust and felt trust on knowledge-sharing intention

Few of the many studies on trust have taken felt trust into consideration. In this study we compared the effects of trust and felt trust on employees' knowledge-sharing intention, and tested positive reciprocity belief as a moderator of these relationships. We analyzed survey data from 710 respondents employed at 26 high-tech companies located in Zhejiang and Guangdong Provinces, China, and tested the hypotheses using regression analysis. The results demonstrate that both trust and felt trust promoted the respondents' knowledge-sharing intention, and that both effects were stronger at higher (vs. lower) levels of positive reciprocity belief. To promote knowledge-sharing intention, we recommend that individuals convey their trust in others in addition to demonstrating their own trustworthiness, especially to those who endorse positive reciprocity. Further, organizations should adopt more practices to assure knowledge donors feel appreciated and relied upon.

Loyal customers’ tipping points of spending for services: a reciprocity perspective

Purpose Controversy exists about the shape of the relationship between loyalty and profitability. This paper aims to address the possibly nonlinear effects of behavioral loyalty (BLOY) on customer spending (as a proxy for profitability). Building on social exchange theory and the norm of reciprocity, it examines the asymmetries between BLOY and customer spending and the moderating influence of personal communication (PCOMM) as a social reward and dispositional positive reciprocity as process evidence. Design/methodology/approach Study 1a (n = 309) gathered customer data from four restaurants and Study 1b (n = 252) data from hotel guests after they checked out. Study 2 is an experimental study with two manipulated factors BLOY and PCOMM). In total, 295 participants from a large German online panel completed the study. Findings The results indicate an inverted-U shaped relationship between BLOY and customer spending: after reaching a turning point, customers gradually curb spending as their BLOY further increases. High PCOMM acts as a reciprocal response while triggering additional customer spending particularly at higher levels of behavioral loyalty; positive reciprocity adjusts the differences in customer spending when social rewards such as PCOMM are present. Research limitations/implications The asymmetric relationship between BLOY and customer spending is tested only for hedonic service settings. Practical implications Not all loyal customers spend more – companies need to meet their reciprocal obligations before they can benefit from increased customer spending. Originality/value The present research re-considers the nature of the relationship between BLOY and customer spending and reveals an inverted-U shaped relationship, with a turning point beyond which greater customer loyalty decreases customer spending. It finds converging process evidence for the mechanism of reciprocity underlying this relationship. This study also details the financial impact of BLOY on the firm by investigating actual customer spending.

“Eyes for eyes, teeth for teeth”: positive and negative reciprocity in NPOs

PurposeManagement scholars investigated the motivational aspects of volunteers, mainly focusing on their positive reciprocity – individuals feel obligated to reciprocate whenever they receive benefits from others – but neglected the possible role of negative reciprocity, the tendency to retaliate in case of mistreatments. Based on motivational functions theory and the norm of reciprocity, this paper proposes a framework assessing other-oriented and self-oriented motives as the main antecedents of volunteers’ intention to stay in non-profit organizations (NPOs).Design/methodology/approachCovariance-based structural equation modeling (CB-SEM) and the PROCESS macro were used to empirically validate and test the hypothesized conceptual model on a sample of 379 volunteers actively involved in Italian NPOs.FindingsPositive reciprocity partially mediated the relationships between volunteers’ other-oriented motives and self-oriented motives and their intention to stay. Instead, negative reciprocity fully mediated the relationship between self-oriented motives and intention to stay but not the relationship between other-oriented motives and intention to stay.Practical implicationsManagers and marketers of NPOs should pay more attention to volunteers’ attitudinal and behavioral signals to encourage within-organization positive reciprocal attitudes and discourage negative reciprocal attitudes. This represents a strategic lever to prevent volunteers from quitting the organization – which is one of the most critical challenges for NPOs’ management – and improve their intention to stay.Originality/valueThis is one of the first studies that simultaneously investigate the mediating role of both positive and negative reciprocity of volunteers actively involved in NPOs. Moreover, the constructs of other-oriented and self-oriented motivations are statistically validated as two separate psychological dimensions impacting on volunteers’ turnover. Finally, the study has been conducted in the Region of Tuscany (Italy) which, despite its centuries-old tradition of volunteerism, has received scant attention by non-profit scholars.

How (un-)informative are experiments with “standard subjects” for other social groups? – The case of agricultural students and farmers

This paper analyzes whether there is a gap between agricultural students’ and non-students’ (farmers’) behaviors in economic experiments which are often used to measure risk aversion, impatience, positive reciprocity, negative reciprocity, altruism, and trust. A further question is whether monetary incentives matter in this respect. We use the Holt and Laury procedure (2002) to elicit risk aversion, the procedure according to Laury et al. (2012) to measure impatience, a gift exchange game (Charness et al. 2004) to capture positive reciprocity, an ultimatum bargaining game (Güth et al. 1982) to assess negative reciprocity, a dictator experiment (Engel 2011) to gauge altruism, and a trust game (Kosfeld et al. 2005) to assess trust in others. We find no differences between agricultural students and farmers in their risk aversion, whereas the latter are fund to be considerably more impatient than the former. Positive and negative reciprocity is slightly more pronounced with farmers. Findings regarding altruism in the two groups are mixed and trust is somewhat more pronounced with farmers. The paper challenges approaches that assume that students can be used as standard experimental subjects whose behaviors can be generalized towards other populations.

The effect of positive reciprocity in the relationship between college students' moral identity and moral behavior

We explored the mediating mechanism of positive reciprocity in the relationship between moral identity and moral behavior, using data obtained from a survey of 567 college students. The results indicate that moral identity internalization, moral identity symbolization, and overall moral identity were positively correlated with positive reciprocity and moral behavior. In addition, positive reciprocity was positively correlated with moral behavior. Further, moral identity internalization moderated the influence of moral identity symbolization on moral behavior, and this moderating effect was partially mediated by positive reciprocity. Specifically, the effect of moral identity symbolization on moral behavior through positive reciprocity was strong among individuals with higher moral identity internalization, but weak among individuals with lower moral identity internalization. Overall, the study findings reveal how moral identity affects moral behavior, which has implications for improving the structure of ideological and moral education in colleges and universities.

Religion and prosociality across the globe

In this paper we analyze newly available, globally representative data on preferences and world religions (Christianity, Islam, Hinduism, Buddhism and Judaism). We find that individuals who report believing in such religions also exhibit more prosocial preferences, as measured by their levels of positive reciprocity, altruism and trust. We further document heterogeneous patterns of negative reciprocity and punishment across world religions. The association between religion and prosocial preferences is stronger in more populous societies and weaker in countries with better institutions. The interactive results between these variables point towards a substitution effect between religious and secular institutions, when it comes to prosocial preferences.

Ethical Leadership and Knowledge Sharing: The Effects of Positive Reciprocity and Moral Efficacy

Despite the pivotal function of knowledge sharing for enterprises in today’s highly competitive and ever-changing economic environment, the mechanism about how ethical leadership impacts employees’ knowledge sharing remains a largely unexplored domain in the literature. Drawing on the social exchange theory and social learning theory, this study examines how ethical leadership helps to encourage followers’ knowledge sharing behavior considering the dual-mediating effects of positive reciprocity and moral efficacy. A questionnaire-based survey is used to collect data in China. And structural equation modeling techniques are used to analyze the collected data in order to test the proposed hypothesis. Results show that ethical leadership has positive impact on followers’ knowledge sharing. It is also found that both positive reciprocity and moral efficacy play significant mediating effects, and they are equally important in accounting for the impact of ethical leadership on followers’ knowledge sharing. Based on the analysis results, this paper further discusses theoretical and practical implications.

Acute tryptophan depletion in healthy subjects increases preferences for negative reciprocity

Reciprocity motivates to reward those who are kind (= positive reciprocity) and to punish those who are unkind (= negative reciprocity). The neurotransmitter serotonin (5-HT) modulates human behavior in numerous social situations, such as retaliation in response to perceived unfairness. In a placebo-controlled study, we used acute tryptophan depletion (ATD) to investigate the influence of available serotonin on choice behavior and reciprocity in the Hawk-Dove game. This game illustrates a conflict situation and incorporates two potential strategies: the cooperative Dove strategy and the uncooperative, more aggressive Hawk strategy. After strategic choices, we elicited the subjects’ expectations (= beliefs) regarding the opponent’s choices and controlled for risk preferences and current mood. We defined strategy choices as negative reciprocity when the participants opted for Hawk in response to an expected Hawk. We hypothesized that the ATD-induced reduction of 5-HT availability would increase participants’ preferences for negative reciprocity. Generalized estimating equations reveal no significant main effect of ATD on assessed belief, mood, or risk attitude. But assessment of ATD’s marginal effects over beliefs suggests that ATD significantly increases the tendency for negative reciprocity, whereas positive reciprocity (Dove in response to an expected Dove) is unaffected. We could therefore demonstrate that 5-HT availability mediates (negative) reciprocal behavior in social decision-making.

Preferences and Tourism Development under Uncertainty: An Empirical Study

Using the Global Preferences Survey dataset, this paper examines the effects of six measures of preferences (altruism, negative reciprocity, patience, positive reciprocity, risk-taking, and trust) on the per capita international tourist arrivals and the per capita incoming tourist receipts. The data focus on 74 countries for the period from 1995 to 2019. The paper finds that citizens’ trust is positively related to tourism development, and its impact is statistically significant. This evidence indicates that a country with a higher level of trust in other nations’ people attracts more tourists and generates higher tourism receipts.