Die Vermarktung des Kindes im Influencer-Marketing
Keyword(s):
Are parents free to decide how to deal with their children's privacy in the age of social media? Are children already allowed to be active as influencers? Is this still a hobby or already (regulated) work? In connection with the appearance of minors on influencer channels, questions arise that are highly relevant for fundamental rights and a healthy child development. So far, however, the child as a performer on his or her own or parental account has hardly been addressed in law and politics. The author closes this gap of a systematic reappraisal, analyses the current legal situation in Germany and formulates recommendations for action against the background of a legal comparison.
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1985 ◽
Vol 4
(4)
◽
pp. 349-364
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2010 ◽
Vol 157
(1)
◽
pp. 1-2
◽
2017 ◽
Vol 80
(1)
◽
pp. 166-181
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2020 ◽
Vol 26
(4)
◽
pp. 76-81
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