scholarly journals Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

2018 ◽  
Vol 2 (2) ◽  
pp. 37-52 ◽  
Author(s):  
Yuichiro Hidaka ◽  
Woonho Kim ◽  
Shuichi Akiyama
Keyword(s):  
Brand Loyalty ◽  
Moderating Effects ◽  
Variety Seeking ◽  
Seeking Behavior

scholarly journals USA Mid-Atlantic Consumer Preferences for Front Label Attributes for Local Wine

Beverages ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 22
Author(s):  
Marielle J. Todd ◽  
Kathleen M. Kelley ◽  
Helene Hopfer
Keyword(s):  
Consumer Preferences ◽  
White Wine ◽  
Marketing Strategies ◽  
Variety Seeking ◽  
Atlantic Region ◽  
Consumer Awareness ◽  
Specific Location ◽  
Seeking Behavior ◽  
The Usa ◽  
Conjoint Experiment

The purpose of this research was to investigate Mid-Atlantic USA wine consumers’ preferences for front wine label attributes for a lesser-known/unknown local wine variety. The wine consumer base in this part of the USA exceeds that of California. Although the mid-Atlantic is experiencing an increase in the number of wineries, there is a lack of region-specific consumer research that could be the basis for marketing strategies that may differ from those in more established wine regions, such as CA. We recruited 1011 mid-Atlantic consumers who drank wine (at least 1×/month) to view variations of a wine label, differing in wine tag, location description, font types, and images in a choice-based conjoint experiment. A greater percentage of consumers selected the “White Wine” tag and scripted fonts than the other options, with a generalized county text (“Proudly produced in Lehigh County, PA”) being selected by more participants than the American Viticultural Area (AVA) (“Lehigh Valley AVA”) or state (“Pennsylvania”) texts; however, the location text had a lower importance than the wine tag variable. This study implies that a generalized county text that describes a more specific location where the grapes were grown may be more favorable to mid-Atlantic consumers in comparison to AVA or state texts, and that traditional images and generic wine labels are more preferable than wine labels they have not seen before and more contemporary label styles. Wineries in the mid-Atlantic region may want to add generalized county texts to their labels to appeal to the regional audience. As AVAs are used to promote specific wine regions in the USA, and only some consumers choose wines based on these designations, governments and marketing organizations may want to increase education on local AVAs to increase consumer awareness and interest. In addition, consumer differences in variety-seeking behavior and subjective as well as objective wine knowledge, but not attitudes toward locally produced foods, affected wine label choice: Consumers scoring higher in variety-seeking and wine knowledge preferred the specific wine varietal over the generic wine tag; similarly, consumers that indicated familiarity with the wine varietal also preferred the specific wine tag over the generic label. Differences in consumer psychographics appear to modulate front wine label preferences.

Store environment's impact on variety seeking behavior

2012 ◽  
Vol 19 (4) ◽  
pp. 419-428 ◽  
Author(s):  
Geetha Mohan ◽  
Bharadhwaj Sivakumaran ◽  
Piyush Sharma
Keyword(s):  
Variety Seeking ◽  
Seeking Behavior

Exploring the Prediction of Variety-seeking Behavior

2019 ◽  
Author(s):  
Jiazhao Li ◽  
Jiuxia Zhao ◽  
Minjia Mao ◽  
Xi Zhao ◽  
Jianhua Zou
Keyword(s):  
Variety Seeking ◽  
Seeking Behavior

Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior

1996 ◽  
Vol 33 (3) ◽  
pp. 281-292 ◽  
Author(s):  
Hans C. M. Van Trijp ◽  
Wayne D. Hoyer ◽  
J. Jeffrey Inman
Keyword(s):  
Field Study ◽  
Individual Difference ◽  
Choice Behavior ◽  
Product Category ◽  
Switching Behavior ◽  
Variety Seeking ◽  
Brand Switching ◽  
Seeking Behavior ◽  
Key Issues ◽  
The Individual

The authors address two key issues that have received inadequate attention in the choice behavior literature on variety seeking. First, they explicitly separate true variety-seeking behavior (i.e., intrinsically motivated) from derived varied behavior (i.e., extrinsically motivated). Second, they hypothesize variety-seeking behavior to be a function of the individual difference characteristic of need for variety and product category–level characteristics that interact to determine the situations in which variety seeking is more likely to occur relative to repeat purchasing and derived varied behavior. The authors test their hypotheses in a field study of Dutch consumers, which assesses both the intensity of brand switching and the underlying motives for their switching behavior. Results support the importance of isolating variety switches from derived switches and of considering product category–level factors as an explanation for the occurrence of variety-seeking behavior.

THE EFFECTS OF EMOTIONS ON VARIETY-SEEKING BEHAVIOR

2008 ◽  
Vol 36 (3) ◽  
pp. 425-432 ◽  
Author(s):  
Shih-Chieh Chuang ◽  
Chaang-Yung Kung ◽  
Ya-Chung Sun
Keyword(s):  
Positive Emotion ◽  
Negative Emotion ◽  
Variety Seeking ◽  
Consumption Decisions ◽  
Seeking Behavior

A study with 124 subjects demonstrated that people are likely to include more variety in their consumption decisions when they are induced to a negative emotion than when they are induced to a positive emotion. This phenomenon is explained by emotion-maintenance theory.

Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior

2011 ◽  
Vol 21 (1) ◽  
pp. 38-48 ◽  
Author(s):  
Ayelet Fishbach ◽  
Rebecca K. Ratner ◽  
Ying Zhang
Keyword(s):  
Variety Seeking ◽  
Seeking Behavior
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