Novelty Seeking: Exploring the Role of Variety Seeking Behavior in Digital Piracy

2019 ◽  
pp. 99-113
Author(s):  
Sanjeev P. Sahni ◽  
Indranath Gupta
Keyword(s):  
Digital Piracy ◽  
Novelty Seeking ◽  
Variety Seeking ◽  
Seeking Behavior

Goal orientation and variety seeking behavior: The role of decision task

2011 ◽  
Vol 32 (1) ◽  
pp. 65-72 ◽  
Author(s):  
Pei-Hsun Wu ◽  
Danny Tengti Kao
Keyword(s):  
Goal Orientation ◽  
Decision Task ◽  
Variety Seeking ◽  
Seeking Behavior

The Effect of Mood States on Variety-Seeking Behavior: The Moderating Role of Price Promotion

2009 ◽  
Vol 37 (10) ◽  
pp. 1307-1311 ◽  
Author(s):  
Chien-Huang Lin ◽  
Hung-Chou Lin
Keyword(s):  
University Students ◽  
Mood States ◽  
Price Promotion ◽  
Affective States ◽  
Variety Seeking ◽  
Seeking Behavior ◽  
Happy Mood ◽  
The Relationship ◽  
Moderating Role

In this study we aimed to explore the effect of price promotion on the relationship between mood states and variety-seeking (VS) behavior. Participants were 133 university students, who were induced to feel either a sad or happy mood to test our hypothesis. Results indicated that price promotion mitigates the effect of affective states on VS. That is, people who are sad demonstrate more VS than those who are happy in the absence of price promotion. However, people in both mood states demonstrate similar level of VS in the presence of price promotion.

Determinants of consumption intention of Chinese cuisines for foreigners: the mediating role of variety seeking behavior

2018 ◽  
Vol 12 (2) ◽  
pp. 213-222 ◽  
Author(s):  
Wang Xuhui ◽  
Asif Muhammad ◽  
Samia Ayyub
Keyword(s):  
Food Quality ◽  
Structural Equation ◽  
Liaoning Province ◽  
Equation Modeling ◽  
Variety Seeking ◽  
Content Type ◽  
Utilitarian Value ◽  
Seeking Behavior ◽  
Food Novelty

Purpose The purpose of this study is to explore the factors affecting the consumption intention of Chinese cuisines for the foreigners living in China. The study also explains the role of variety seeking behavior of consumers in the consumption intention of Chinese cuisines. Design/methodology/approach The quantitative data were obtained using a structured questionnaire that is based on Dalian, Liaoning province, of People’s Republic of China. A total of 305 responses were collected, and out of which, 282 were analyzed using structural equation modeling. Findings The results indicate that food novelty and utilitarian value are better predictors of consumption intention of Chinese cuisines. The food quality is also found to be significant with consumption of Chinese cuisines. The variety seeking behavior of consumers found to mediate the relationship of food quality, food novelty and utilitarian value with consumption intention toward Chinese cuisines. Originality/value The contribution made by the current study is twofold. First, the value of study lies in identifying the factors that are responsible for food consumption intention of foreigners in China, which is an overlooked area in the previous literature. Second, the study also establishes the role of variety seeking behavior of consumers in consumption intention. The authoritative construct of variety seeking behavior matches well with the context of the current study, as the Chinese cuisine is well renowned in the world for its wide variety. Further, the findings are valuable to the stakeholders of restaurant industry in guiding them on how best they can attract foreign consumers toward local Chinese cuisines.

mTORC and PKCε in Regulation of Alcohol Use Disorder

2020 ◽  
Vol 20 (17) ◽  
pp. 1696-1708 ◽  
Author(s):  
Athirah Hanim ◽  
Isa Naina Mohamed ◽  
Rashidi M. Pakri Mohamed ◽  
Srijit Das ◽  
Norefrina Shafinaz Md Nor ◽  
...  
Keyword(s):  
Alcohol Use ◽  
Alcohol Use Disorder ◽  
Alcohol Intake ◽  
Potential Role ◽  
Synaptic Proteins ◽  
Cellular Mechanisms ◽  
Kinase C ◽  
Protein Kinase C Epsilon ◽  
Seeking Behavior

Alcohol use disorder (AUD) is characterized by compulsive binge alcohol intake, leading to various health and social harms. Protein Kinase C epsilon (PKCε), a specific family of PKC isoenzyme, regulates binge alcohol intake, and potentiates alcohol-related cues. Alcohol via upstream kinases like the mammalian target to rapamycin complex 1 (mTORC1) or 2 (mTORC2), may affect the activities of PKCε or vice versa in AUD. mTORC2 phosphorylates PKCε at hydrophobic and turn motif, and was recently reported to be associated with alcohol-seeking behavior, suggesting the potential role of mTORC2-PKCε interactions in the pathophysiology of AUD. mTORC1 regulates translation of synaptic proteins involved in alcohol-induced plasticity. Hence, in this article, we aimed to review the molecular composition of mTORC1 and mTORC2, drugs targeting PKCε, mTORC1, and mTORC2 in AUD, upstream regulation of mTORC1 and mTORC2 in AUD and downstream cellular mechanisms of mTORCs in the pathogenesis of AUD.

scholarly journals USA Mid-Atlantic Consumer Preferences for Front Label Attributes for Local Wine

Beverages ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 22
Author(s):  
Marielle J. Todd ◽  
Kathleen M. Kelley ◽  
Helene Hopfer
Keyword(s):  
Consumer Preferences ◽  
White Wine ◽  
Marketing Strategies ◽  
Variety Seeking ◽  
Atlantic Region ◽  
Consumer Awareness ◽  
Specific Location ◽  
Seeking Behavior ◽  
The Usa ◽  
Conjoint Experiment

The purpose of this research was to investigate Mid-Atlantic USA wine consumers’ preferences for front wine label attributes for a lesser-known/unknown local wine variety. The wine consumer base in this part of the USA exceeds that of California. Although the mid-Atlantic is experiencing an increase in the number of wineries, there is a lack of region-specific consumer research that could be the basis for marketing strategies that may differ from those in more established wine regions, such as CA. We recruited 1011 mid-Atlantic consumers who drank wine (at least 1×/month) to view variations of a wine label, differing in wine tag, location description, font types, and images in a choice-based conjoint experiment. A greater percentage of consumers selected the “White Wine” tag and scripted fonts than the other options, with a generalized county text (“Proudly produced in Lehigh County, PA”) being selected by more participants than the American Viticultural Area (AVA) (“Lehigh Valley AVA”) or state (“Pennsylvania”) texts; however, the location text had a lower importance than the wine tag variable. This study implies that a generalized county text that describes a more specific location where the grapes were grown may be more favorable to mid-Atlantic consumers in comparison to AVA or state texts, and that traditional images and generic wine labels are more preferable than wine labels they have not seen before and more contemporary label styles. Wineries in the mid-Atlantic region may want to add generalized county texts to their labels to appeal to the regional audience. As AVAs are used to promote specific wine regions in the USA, and only some consumers choose wines based on these designations, governments and marketing organizations may want to increase education on local AVAs to increase consumer awareness and interest. In addition, consumer differences in variety-seeking behavior and subjective as well as objective wine knowledge, but not attitudes toward locally produced foods, affected wine label choice: Consumers scoring higher in variety-seeking and wine knowledge preferred the specific wine varietal over the generic wine tag; similarly, consumers that indicated familiarity with the wine varietal also preferred the specific wine tag over the generic label. Differences in consumer psychographics appear to modulate front wine label preferences.

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