Personas and Archetypes: Envisioning the 21st-Century Special Collections Professional
2006 ◽
Vol 7
(1)
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pp. 40-48
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Keyword(s):
End User
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Personas, as used in the world of information architecture and user experience design, represent an archetype.1 They capture, in a narrative format, a composite of goals, attitudes, skills, behaviors, frustrations, environmental factors, and work or activity flows of a range of actual people represented by the archetypal persona. Of course, in a user experience design setting, personas are based on qualitative and quantitative data gathered from observing and interacting with end-user populations envisioned for the service or interface being designed. Using personas helps Web designers and information architects avoid pitfalls such as overly elastic conceptions of the real people who . . .
2008 ◽
Vol 16
(2)
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pp. 101-106
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Keyword(s):
2021 ◽
Vol 21
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pp. e00176
Keyword(s):
Keyword(s):