scholarly journals An Exploratory Study on the Marketing Strategies Adopted by Small Micro and Medium Enterprises in Johannesburg Central Business District

2018 ◽  
Vol 7 (3.6) ◽  
pp. 420
Author(s):  
Nyoman Sudapet ◽  
Agus Sukoco ◽  
Muhammad Ikhsan Setiawan ◽  
Paisal Halim ◽  
Syamsiah Badruddin ◽  
...  

Madura is small island, East Java Province, Indonesia, with the Surabaya - Madura (Suramadu) Bridge 5.7 km length. It is the largest bridges In Indonesia, connected 2 (two) island, Java and Madura. In Suramadu area will be build landed house and apartments, residential, central of business, central of tourism. In Suramadu area, especially in Surabaya side will be built by some interesting landed house and apartments, residential, central of business, central of tourism, combining with recreation area. The Government seeks to attract the private sector to cooperate in the development and investment in landed house and apartments, residential, central of business, central of tourism, through the approach of government and private cooperation. Law number 22/1999 and Law number 34/2004 on regional autonomy have improved the performance of local governments, in particular through the policy of increasing local revenues through cooperation with private parties. Investment must be injected in Suramadu area by investors is IDR 18,410,577,670,000.00, it would be very interesting.   


2013 ◽  
Vol 10 (4) ◽  
pp. 153-161
Author(s):  
Joseph Chisasa

Lack of credit led to the failure of many Small to Medium Enterprises (SMEs) in Zimbabwe from 2005 to 2009 when inflation peaked at 231 million percent. The article attempted to determine how SMEs survived during this period. Survey data collected from 120 SMEs in Harare was analyzed using descriptive statistics. Results show that SMEs encountering credit constraints use illegal strategies such as hoarding of stock and converting cash sales to stable currencies in the black market. The article demonstrates that policy makers should create a stable operating environment in order to benefit from SME participation in the economy.


2019 ◽  
Vol 3 (VI) ◽  
pp. 193-215
Author(s):  
Rukia Ali Mohammed ◽  
James Rugami

The competitive business environment has forced organizations to engage in complex business decisions which require competitive strategic management. According to Haines (2016), Competitive Strategic management practices involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of its owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. Competitive Strategic management practice is an important practice as it gives a strong influence towards firms’ success. Due to the ever changing business environment, small and medium enterprises struggle to operate, manage and improve their businesses efficiently in order to deliver quality products and services consistently and on time. This is because in most enterprises the application of business strategies requires a host of expensive and time consuming changes both in the organizational culture and structure hence many owner / managers have had to overlook for some necessary and critical business strategies. The study will be guided by four objectives; to establish the effect of Cost leadership strategy on the performance of small and medium enterprises in Mombasa central business district, to determine the effect of Differentiation strategy on the performance of small and medium enterprises in Mombasa central business district, to establish the effect of focus strategy on the performance of small and medium enterprises in Mombasa central business district and to determine the effect of product innovation on the performance of small and medium enterprises in Mombasa central business district. The study will be anchored on three theories namely; Resource-based theory, game theory and Porter Generic Strategies Theory. The study will adopt both cross-sectional research design and descriptive survey design. This study targets 19,708 small and medium enterprises located at the Central Business District of Mombasa City County. A sample size of 202 small and medium enterprises will be selected for the study where the units of the study will be business owners/managers. Structured questionnaires will be used to collect primary data. The data collected will be analyzed using SPSS and the specific statistics will be descriptive and inferential statistics. The results will be displayed on charts, tables and graphs. Multivariate regression model and path analysis technique will be used to show the relationship between the independent variables to the dependent variable.


2019 ◽  
Author(s):  
Fernando Domingues Caetano ◽  
◽  
Jeronimo Paulo da Cunha Pimentel de Meira ◽  
Suzi Cristini Rodrigues ◽  
◽  
...  

Sidewalks in Brazilian cities still have physical conditions that hamper pedestrians to move, especially those citizens with mobility impairments. Despite improvements on legal provisions, aiming to build more accessible cities, its fulfillment is still far from what is desired. The purpose of this paper is to present a method (virtual audit) to support local administrations, in particular of small cities, to define accessible routes on sidewalks where their precariousness tends to be more significant. In order to illustrate the method application, it is shown a exploratory study in the Central Business District of Quitandinha municipality, located in Curitiba Metropolitan Area. The method allows a comprehensive knowledge of site problematic and it is expected to stimulate: i) local administrations to evaluate their sidewalks situation in order to include their suitability in their investment agendas; and ii) regional and federal administrations to develop public policies towards urban environment qualification


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