Redefining Organizational Commitment: Theory and Applications in Today’s Organization

Using mutually-reinforcing components, this pilot study seeks to identify the barriers that are preventing viewers of WNED Buffalo-Toronto, a public broadcaster, from becoming paid members. A review of literature considers the changing nature of membership, the success of televangelism, and PBS’s own experience with paid membership. Drawing on organizational commitment theory, and the notional categories of membership developed by Gruen, Summers & Acito (2000), this study analyzes both the external communications documents produced by WNED and feedback from Canadian viewers, both members and non-members. From these results, the study makes three preliminary recommendations. It suggests that WNED take steps to increase the amount of coproduction implied in membership, that it begin investing in Web 2.0 to better leverage its content and foster brand communities, and that it augment membership with crowdfunding initiatives. The study concludes with the suggestion that membership is changing and that more relational models may be more attractive to viewers.

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Public Broadcasting & Paid Membership: A Pilot Study to Assess the WNED Buffalo-Toronto Dilemma

10.32920/ryerson.14644806.v1 ◽

2021 ◽

Author(s):

Andrea-Jo Wilson

Keyword(s):

Organizational Commitment ◽

Pilot Study ◽

Web 2.0 ◽

Public Broadcasting ◽

Review Of Literature ◽

Relational Models ◽

Brand Communities ◽

Public Broadcaster ◽

External Communications ◽

Commitment Theory

Using mutually-reinforcing components, this pilot study seeks to identify the barriers that are preventing viewers of WNED Buffalo-Toronto, a public broadcaster, from becoming paid members. A review of literature considers the changing nature of membership, the success of televangelism, and PBS’s own experience with paid membership. Drawing on organizational commitment theory, and the notional categories of membership developed by Gruen, Summers & Acito (2000), this study analyzes both the external communications documents produced by WNED and feedback from Canadian viewers, both members and non-members. From these results, the study makes three preliminary recommendations. It suggests that WNED take steps to increase the amount of coproduction implied in membership, that it begin investing in Web 2.0 to better leverage its content and foster brand communities, and that it augment membership with crowdfunding initiatives. The study concludes with the suggestion that membership is changing and that more relational models may be more attractive to viewers.

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The study of the impact on employee's turnover intention based on organizational commitment theory

The 2nd International Conference on Information Science and Engineering ◽

10.1109/icise.2010.5691860 ◽

2010 ◽

Author(s):

Zhuang Wei-wei ◽

Liu Yu-fen

Keyword(s):

Organizational Commitment ◽

Turnover Intention ◽

The Impact ◽

Commitment Theory

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Pricing Aesthetics: How Cognitive Perception Affects Bidding for Artworks

Social Behavior and Personality An International Journal ◽

10.2224/sbp.2016.44.4.693 ◽

2016 ◽

Vol 44 (4) ◽

pp. 693-704

Author(s):

Lili Liu ◽

Rong Du ◽

Weiguo Fan

Keyword(s):

Organizational Commitment ◽

Survey Data ◽

Knowledge Community ◽

Usage Behavior ◽

Community Commitment ◽

Commitment Theory

Using organizational commitment theory, we proposed a model to characterize how community commitment affects the usage behavior of online knowledge community (OKC) members, and to depict the contextual antecedents of that commitment. We analyzed survey data from 255 users of an OKC and found that continuance, affective, and normative community commitment each had a prominent but different influence on the OKC members' usage behavior; as contextual antecedents, the usability attribute had a significant effect on continuance community commitment, and community atmosphere played an important role in both affective and normative community commitment. These findings contribute to researchers' understanding of the effect of community commitment on OKC members' usage behavior. Managers of OKCs may use the findings to target contextual antecedents of commitment to encourage usage.

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Collective Efficacy and Organizational Commitment in an Italian City Hall

European Psychologist ◽

10.1027/1016-9040.14.4.363 ◽

2009 ◽

Vol 14 (4) ◽

pp. 363-371 ◽

Cited By ~ 14

Author(s):

Laura Borgogni ◽

Silvia Dello Russo ◽

Laura Petitta ◽

Gary P. Latham

Keyword(s):

Organizational Commitment ◽

Collective Efficacy ◽

Structural Equation ◽

Structural Equation Models ◽

Practical Significance ◽

City Hall ◽

Italian City ◽

Public Sector Managers ◽

The Individual ◽

Level Group

Employees (N = 170) of a City Hall in Italy were administered a questionnaire measuring collective efficacy (CE), perceptions of context (PoC), and organizational commitment (OC). Two facets of collective efficacy were identified, namely group and organizational. Structural equation models revealed that perceptions of top management display a stronger relationship with organizational collective efficacy, whereas employees’ perceptions of their colleagues and their direct superior are related to collective efficacy at the group level. Group collective efficacy had a stronger relationship with affective organizational commitment than did organizational collective efficacy. The theoretical significance of this study is in showing that CE is two-dimensional rather than unidimensional. The practical significance of this finding is that the PoC model provides a framework that public sector managers can use to increase the efficacy of the organization as a whole as well as the individual groups that compose it.

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