The Future of Learning

The unexpected discomfort caused by Covid-19 pandemic and all the consequent government restrictions on travels and social distancing have pushed all the Training Organizations worldwide into an unusual challenge, being forced to support their Customers from afar. This work aims to thoroughly analyze the success of the Remote Learning methodology, highlighting key factors impacting the learning curve, and to share effective improvement ideas for this approach to deliver training focused on technical and human skills. Many companies reacted to this situation by investing largely in and increasing the adoption of digital technologies to facilitate internal and external communications and more specifically to support Remote Learning. However, despite the prompt response, many Training Organizations found themselves delivering their products through a series of trials, mistakes and lesson learned on methodology and tools. The detection of few but significant improvements increased effectiveness and improved interaction in our Remote Classes. The improvement actions concerned learning how to make the most of the available digital technologies and identifying the most effective applications for sharing documents and interacting with participants; at the same time, a great focus on the human skills approach was crucial to learn how to promote trust, motivation and interaction between our staff and Customers’ personnel. In this perspective, Operator Training Simulations (OTS) and Remote VR Training have emerged as one of the best applications to increase the attendees’ learning curve and help develop Customers’ personnel skills. Our study, however, isn't all about bright stars. The feedback told us that some Customers still prefer to take in-person training classes rather than remote ones. Sometimes this relates with biases against remote or digital activities, but it often applies where hard activities need to be performed.

Effective Management of Crisis Communications

In a view of the fact that in modern realities of post-industrial information society, the share of intangible assets in the companies' value has significantly increased. The monetized value of an organization's reputation is a part of such assets which is mainly determined by external communications had arised an issue of ensuring reputation security that has become especially relevant. One of justifications for need to apply crisis communication management is also changed direction of modern business. The reason for the change in modern concepts of effective business management was the new criteria for the service sector efficiency, which is a consequence of intense competition inherent in this highly profitable field of activity, which increases the importance of reputation issues. In turn, the abstract concept of a company's reputation is formed by specific parameters that are important for target audiences and are expressed in the numerical characteristics of the value of intangible assets. Considering the fact that intangible assets often make up a significant part of the companies' value and determine their financial performance, the issues of managing the value of these assets represent one of the most responsible tasks of modern management. There is a definition of the concepts of crisis, crisis communication and communication management as an integral component of crisis management of an organization is given in the terminology of leading Russian and foreign academics. The paper shows the successful result which is critically dependent on communication management effectiveness. Thus, the subject of the study is crisis communication management; the goal is to build a model for analyzing the effectiveness of managing crisis communications. The achieving method of that is to use a mathematical apparatus similar to the apparatus of multi-discriminant analysis (MDA) of Professor Edward Altman. The scientific novelty consists in the application of numerical methods for analyzing the effectiveness of crisis communications, and the result is in describing a model for analyzing the effectiveness of managing crisis communications. The use of the model for analyzing effectiveness of crisis communication management would provide an organization with the opportunity not to lose the achieved level of capitalization, provided that the reputation/communication component is effectively used in its crisis management.

Building the Digital Workplace on SharePoint to Support Drilling and Completion Activities

Over the last five years, the oil market has experienced its most significant downturn since 1990s which resulted in the greatest immediate impact on the exploration and development drilling segment of the industry. With the objective to counter the influence of this potentially long period of downturn in global oil price, oil & gas operators have opted for different approaches to secure their future recovery and growth. The digital transformation across their drilling and completion activities could be a solution which helps to improve the drilling efficiency, shorten the well time, and cut down the well cost to the tolerable investment. In addition to that, the need of switching to a digital environment has recently became an urgent requirement, especially when everywhere in the world applies the social distancing and work from home concept during Covid-19 pandemic. Therefore, establishing a digital workplace has set an approach in a way drilling and completion teams handling internal and external communications, collaborations and content management to support drilling and completion activities. In order to understand more in depth, this paper, as a part of the digital transformation project carried out by Phu Quoc Petroleum Operating Company (PQPOC), the Operator of Block B Gas Development Project (Blocks B&48/95 and 52/97) located offshore of the South West of Vietnam, will make clear how to build a digital workplace on SharePoint, what features should be included in this platform, and how it can support drilling and completion activities.

Management of Communication Policy of the University

The article presents the theoretic and methodological foundations of the management of communication policy of the modern university. The article also presents the results of the study of the processes of management of internal and external communications of the university in modern market conditions. Based on the results of the study, a model of strategic communications management of the university with key target audiences is presented.

Public Broadcasting & Paid Membership: A Pilot Study to Assess the WNED Buffalo-Toronto Dilemma

Using mutually-reinforcing components, this pilot study seeks to identify the barriers that are preventing viewers of WNED Buffalo-Toronto, a public broadcaster, from becoming paid members. A review of literature considers the changing nature of membership, the success of televangelism, and PBS’s own experience with paid membership. Drawing on organizational commitment theory, and the notional categories of membership developed by Gruen, Summers & Acito (2000), this study analyzes both the external communications documents produced by WNED and feedback from Canadian viewers, both members and non-members. From these results, the study makes three preliminary recommendations. It suggests that WNED take steps to increase the amount of coproduction implied in membership, that it begin investing in Web 2.0 to better leverage its content and foster brand communities, and that it augment membership with crowdfunding initiatives. The study concludes with the suggestion that membership is changing and that more relational models may be more attractive to viewers.

Public Broadcasting & Paid Membership: A Pilot Study to Assess the WNED Buffalo-Toronto Dilemma

Using mutually-reinforcing components, this pilot study seeks to identify the barriers that are preventing viewers of WNED Buffalo-Toronto, a public broadcaster, from becoming paid members. A review of literature considers the changing nature of membership, the success of televangelism, and PBS’s own experience with paid membership. Drawing on organizational commitment theory, and the notional categories of membership developed by Gruen, Summers & Acito (2000), this study analyzes both the external communications documents produced by WNED and feedback from Canadian viewers, both members and non-members. From these results, the study makes three preliminary recommendations. It suggests that WNED take steps to increase the amount of coproduction implied in membership, that it begin investing in Web 2.0 to better leverage its content and foster brand communities, and that it augment membership with crowdfunding initiatives. The study concludes with the suggestion that membership is changing and that more relational models may be more attractive to viewers.

Analysis of attitudes toward china in different types of Russian media reports.

As a world power, Russia is China's largest neighbor and plays a special role in strengthening my country's international communication capabilities. Russia's reports related to China have both positive and negative content, but the viewing angle is more practical and objective. China's image is rarely distorted, belittled, and vilified by political bias and ideological divisions. The overall image of China and China in the international arena The role is positive. Media reports are mainly political and economic news, with a particular focus on information on political and economic and trade exchanges between China and Russia. What are the tendencies in the attitude of the Russian media towards China? How does society and theory view the situation in the trilateral relations between Russia, China and the United States? Are there any new trends in the perception of China's image by political elites and ordinary people? What has been causing concern about China in the Russian media lately? What direction are the media and think tanks showing on the burning issues of the Sino-Indian border conflict? These problems reflect Russians' perception of China's image, are related to the effectiveness of my country's "telling Chinese stories" and external communications, and also reflect the development of Sino-Russian relations and the level of my country's influence in the international arena.

PRINCIPLES AND METHODS OF CORPORATE COMMUNICATIONS MANAGEMENT

Communication flexibility, adaptation to external factors, influеncing business are extremely important indicators of the company's sustainability. Therefore, the relations between the company and its external stakeholders and interactions have to be strictly coordinated and systematized. A well-tuned system of internal and external communications allows to maintain the organization in harmony with the environment, reflects to the level and quality of management and on the overall competitiveness. Current study presents an analysis of the process of corporate communications management; the principles and methods of their management are further explored in the process of business activity development. The methods for corporate communications management are differentiated according to their impact on certain target audiences, which allows to see the different focus and functional nature of the relationships between the organization and its environment.

INFORMATION CRM SYSTEMS IN ORGANIZATIONAL AND MANAGEMENT ACTIVITIES OF TECHNICIANS-PROGRAMMERS

Allocation of organizational and managerial activity as an independent type in the structure of the professional activity of a technician-programmer, including the implementation of such organizational and managerial functions as planning and teamwork, making and implementing managerial decisions, establishing and maintaining internal and external communications, evaluating and developing professional and career advancement, project management, will allow him to effectively organize activities, both his own and the division of the organization entrusted to him. One of the main organizational and managerial functions is the functions of customer relationship management. These tasks are implemented in CRM systems. To automate the organizational and management activities of specialists of various levels, including technicians-programmers, today, in the context of the rapid development of technology and technology, large-scale digitalization, it is advisable to use such information systems. Possessing high technical and functional capabilities, they allow to accumulate and quickly process huge volumes of various information, to make decisions based on this information adequately and quickly. However, ready-made CRM systems are mostly paid and overloaded with unnecessary functionality, since they are only one of the components of a giant corporate system. Practice shows that small companies are limited to the minimum required set of functions implemented in such CRM systems, so it is often easier to develop their own CRM systems for their processes. In this article the requirements for such systems of automation of organizational and management activities of technicians-programmers and its functional structure are describes.