scholarly journals Public Broadcasting & Paid Membership: A Pilot Study to Assess the WNED Buffalo-Toronto Dilemma

2021 ◽  
Author(s):  
Andrea-Jo Wilson
Keyword(s):  
Organizational Commitment ◽  
Pilot Study ◽  
Web 2.0 ◽  
Public Broadcasting ◽  
Review Of Literature ◽  
Relational Models ◽  
Brand Communities ◽  
Public Broadcaster ◽  
External Communications ◽  
Commitment Theory

Using mutually-reinforcing components, this pilot study seeks to identify the barriers that are preventing viewers of WNED Buffalo-Toronto, a public broadcaster, from becoming paid members. A review of literature considers the changing nature of membership, the success of televangelism, and PBS’s own experience with paid membership. Drawing on organizational commitment theory, and the notional categories of membership developed by Gruen, Summers & Acito (2000), this study analyzes both the external communications documents produced by WNED and feedback from Canadian viewers, both members and non-members. From these results, the study makes three preliminary recommendations. It suggests that WNED take steps to increase the amount of coproduction implied in membership, that it begin investing in Web 2.0 to better leverage its content and foster brand communities, and that it augment membership with crowdfunding initiatives. The study concludes with the suggestion that membership is changing and that more relational models may be more attractive to viewers.

scholarly journals Public Broadcasting & Paid Membership: A Pilot Study to Assess the WNED Buffalo-Toronto Dilemma

2021 ◽  
Author(s):  
Andrea-Jo Wilson
Keyword(s):  
Organizational Commitment ◽  
Pilot Study ◽  
Web 2.0 ◽  
Public Broadcasting ◽  
Review Of Literature ◽  
Relational Models ◽  
Brand Communities ◽  
Public Broadcaster ◽  
External Communications ◽  
Commitment Theory

Using mutually-reinforcing components, this pilot study seeks to identify the barriers that are preventing viewers of WNED Buffalo-Toronto, a public broadcaster, from becoming paid members. A review of literature considers the changing nature of membership, the success of televangelism, and PBS’s own experience with paid membership. Drawing on organizational commitment theory, and the notional categories of membership developed by Gruen, Summers & Acito (2000), this study analyzes both the external communications documents produced by WNED and feedback from Canadian viewers, both members and non-members. From these results, the study makes three preliminary recommendations. It suggests that WNED take steps to increase the amount of coproduction implied in membership, that it begin investing in Web 2.0 to better leverage its content and foster brand communities, and that it augment membership with crowdfunding initiatives. The study concludes with the suggestion that membership is changing and that more relational models may be more attractive to viewers.

Web 2.0 Usage by Saudi Female Students for Information Sharing in Public Sector University a Pilot Study

2017 ◽  
Vol 4 (3) ◽  
pp. 79-90
Author(s):  
Saqib Saeed ◽  
Hina Gull ◽  
Sardar Zafar Iqbal
Keyword(s):  
Social Media ◽  
Pilot Study ◽  
Public Sector ◽  
Web 2.0 ◽  
Information Sharing ◽  
Female Students ◽  
Academic Collaboration ◽  
The Public ◽  
Rigorous Study ◽  
Saudi Female Students

In this paper the authors explore the usage of Web 2.0 by the Saudi female students for their information and knowledge sharing. The results are based on a survey conducted in one of the public sector universities in Saudi Arabia. Questionnaire is developed to get insight about the usage of social media by female students. The results highlighted that Web 2.0 applications are widely adopted by students for their academic collaboration and information sharing. This pilot study advocates for a more rigorous study to validate the findings across the country.

Building online brand communities

2012 ◽  
Vol 18 (3) ◽  
pp. 239-250 ◽  
Author(s):  
Anne-Marie Hede ◽  
Pamm Kellett
Keyword(s):  
Web 2.0 ◽  
The Internet ◽  
Web 2.0 Tools ◽  
Brand Communities ◽  
Online Brand Communities ◽  
Tourism Sector ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Online Brand Community ◽  
Building Activities

The Internet has impacted the tourism sector and tourists substantially. Yet, very little information is known about how tourism organisations are using the second generation of the Internet, Web 2.0, and its various social media platforms in relation to their marketing activities. This article explores ways in which events, as an integral part of the tourism sector, are using Web 2.0 tools to build their online brand communities. While the qualitative analysis highlights benefits for events, it also identifies the risks and challenges that events face in using Web 2.0. These include the capacity to resource this aspect of marketing and the ability to protect their brand from the advent of counter- and alter-brand communities when online brand community building activities are not fully effective.

scholarly journals Alterations in Humoral Immunity After Partial Versus Total Tonsillectomy: A Pilot Study and Systematic Review of Literature

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Mohamad A Bitar ◽  
Charbel Rameh ◽  
Nour F Ataya ◽  
Alik Najarian ◽  
Marita Chakhtoura ◽  
...  
Keyword(s):  
Systematic Review ◽  
Pilot Study ◽  
Humoral Immunity ◽  
Review Of Literature

scholarly journals PUBLIC SPHERE DISRUPTION: PUBLIC SERVICE BROADCASTING AND THE CBC AT THE DIGITAL CROSSROADS

2021 ◽  
Author(s):  
Scott William Baird
Keyword(s):  
Public Sphere ◽  
Public Service ◽  
Essential Element ◽  
Public Broadcasting ◽  
The Public ◽  
Public Media ◽  
Canadian Broadcasting Corporation ◽  
Canadian Context ◽  
Public Broadcaster ◽  
The Public Sphere

Public broadcasting is traditionally thought to be an essential element to public spheres. This paper charts how this relationship is formed, and then demonstrates how it is threatened in the Canadian context. Canada’s public broadcaster, the Canadian Broadcasting Corporation, has digital policies like Strategy 2020: A Space for Us All which suggests CBC is pivoting away from its relationship with the public sphere, and in some ways weakening the Canadian public sphere. Accordingly, this paper looks at the claims charged about this policy, particularly from Taylor (2016), and considers how it and similar digital policies affect the CBC as an element of the Canadian public sphere. While the paper finds CBC digital policies benefit the public sphere, the majority put into action hinder CBC’s relationship to the Canadian public sphere. Overall, this MRP highlights the importance of considering the philosophy of the public sphere when developing public media policy.

scholarly journals Public Broadcasting in Africa Series: Nigeria

2012 ◽  
Author(s):  
Akin Akingbulu
Keyword(s):  
Federal Government ◽  
Freedom Of Expression ◽  
Public Broadcasting ◽  
State Governments ◽  
Military Rule ◽  
Legal Entity ◽  
Broadcast Media ◽  
Public Broadcaster

This report on the broadcast media in Nigeria finds that liberalisation efforts in the broadcasting sector have only been partially achieved. More than a decade after military rule, the nation still has not managed to enact media legislation that is in line with continental standards, particularly the Declaration on Freedom of Expression in Africa. The report, part of an 11-country survey of broadcast media in Africa, strongly recommends the transformation of the two state broadcasters into a genuine public broadcaster as an independent legal entity with editorial independence and strong safeguards against any interference from the federal government, state governments and other interests.

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