scholarly journals The Application of UTAUT Theory to Determine Factors Influencing Malaysian Adoption Mobile Banking

Author(s):  
M. C. Tan ◽  
M. A. Zariyawati ◽  
M. T. Hirnissa
Author(s):  
Md. Rizvi Khan ◽  
Sirion Chaipoopirutana

Objective – This paper aims to empirically examine the factors influencing the users’ behavioral intention to reuse mobile technology to facilitate their financial services in Bangladesh. Methodology/Technique – A self-administered online survey method was used and 400 responses were collected with Likert-type questions using Google Forms as a medium. A model was developed and proposed based on different technology acceptance models like TAM, UTAUT and similar studies on factors influencing users’ intention to adopt and reuse mobile financial services in Bangladesh. The proposed model was tested by performing simple and multiple linear regression using SPSS software. Findings – The results show that perceived ease of use influences perceived usefulness of mobile financial services but perceived ease of use, perceived usefulness and security have no influence on trust in terms of behavioral intention to reuse mobile financial services in Bangladesh. However, with the exception of trust and perceived financial cost, the remaining variables such as perceived usefulness, perceived ease of use, security, perceived risk, social influence and facilitating conditions significantly influence behavioral intentions to reuse mobile financial services in Bangladesh. Novelty - This study examines crucial factors spotted in literature in the context of Bangladesh. Earlier papers have primarily focused on traditional banking clients’ behavioral intention toward their bank’s mobile banking facilities in Bangladesh. This paper is comprehensively designed to identify influential factors of reusing non-traditional mobile financial services like bKash, Rocket, Nagad etc. at the growth level in the industry of Bangladesh. The researcher tried to identify factors influencing both bank and non-bank users to reuse mobile financial services for their digital transactions. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: bKash; Bangladesh; Mobile Banking; Behavioral Intentions; Reuse; Mobile Financial Services. Reference to this paper should be made as follows: Khan, M.R; Chaipoopirutana, S. 2020. Factors Influencing Users’ Behavioral Intention to Reuse Mobile Financial Services in Bangladesh, J. Mgt. Mkt. Review 5(3) 155 – 169. https://doi.org/10.35609/jmmr.2020.5.3(4)


2016 ◽  
Vol 3 (1) ◽  
pp. 1154257 ◽  
Author(s):  
Anwar Ammar ◽  
Elsadig Musa Ahmed ◽  
David McMillan

2014 ◽  
Vol 2 (1) ◽  
pp. 9 ◽  
Author(s):  
Mohammad Masudul Hassan ◽  
Airin Rahman ◽  
Sharmin Afrin ◽  
Gulam Rabbany

2017 ◽  
Vol 24 (4) ◽  
pp. 511
Author(s):  
Mohammad Osmani ◽  
Khaled Moradi ◽  
Mohd Zaidi Abd Rozan ◽  
Mahmood Abbasi Layegh

2020 ◽  
Vol 28 (4) ◽  
pp. 95-119 ◽  
Author(s):  
Ravi Lonkani ◽  
Chuleeporn Changchit ◽  
Tim Klaus ◽  
Jomjai Sampet

With the rapid growth of mobile phone usage, mobile services have influenced many industries including banking. Mobile banking has become a popular service as it offers a convenient channel for customers to perform banking transactions. Nevertheless, not all customers feel safe performing financial transactions online. Trust has become a crucial element on whether customers choose to use mobile banking. As a comparative study, this research examines factors and bank customers' characteristics that influence trust in mobile banking between U.S. and Thai mobile banking customers. Three hundred and eight USA consumers and two hundred and fifty-two Thai consumers participated in this study. The results found multiple significant factors influencing trust and usage of mobile banking. This study expands on previous trust and mobile banking usage research and provides practical implications for cross-cultural strategies in mobile banking.


2018 ◽  
Vol 10 (3) ◽  
pp. 279-295 ◽  
Author(s):  
Tingting Zhang ◽  
Can Lu ◽  
Murat Kizildag

Purpose This paper aims to examine consumers’ adoption of mobile technology to facilitate their banking services and activities, and to investigate the factors influencing their adoption and engagement. Design/methodology/approach An online survey is used to test proposed relationships between factors and consumers’ mobile banking adoption. Structural equation modeling is performed to analyze consumers’ intentions toward mobile banking. Findings Traditional technology acceptance model factors – perceived usefulness and perceived ease of use – are identified as effective factors in influencing consumers to adopt mobile technology for facilitating banking services. Moreover, technology safety concerns, including reliability and privacy factors, are found to play an important role in motivating consumers to embrace mobile banking. The “fun” feature of the technology and consumers’ innovativeness characteristics are considered important in influencing mobile banking adoption. Trust in the banks has its predominant role in mobile technology adoption for banking services. Practical implications A bank gaining trust from its clients is key to active adoption of mobile banking technology. Bankers are advised to pay more attention to reliability and privacy features when designing and promoting mobile banking technology to consumers. Moreover, advertisements to bank clients should stress the “fun” aspects of the mobile banking apps to attract them to the use of mobile banking technology. Originality/value This paper investigates the factors influencing bank consumers to adopting mobile banking apps to facilitate their banking services. Nine key factors in the technology adoption area are examined to provide a comprehensive understanding of bank clients’ use of mobile banking apps, which advances the understanding of mobile technology applied in the banking industry in the literature.


2020 ◽  
Vol 18 (2) ◽  
pp. 158
Author(s):  
Chi Hsuan Lin ◽  
Kuang Hsun Shih ◽  
Wei Chuan Wang ◽  
Lee Fen Chuang ◽  
Wei Chun Tsai ◽  
...  

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