scholarly journals Understanding the Influence of Visual Merchandising on Consumers’ Impulse Buying Behaviour: Analysing the Literature

2021 ◽  
Vol 11 (12) ◽  
Author(s):  
Azila Jaini ◽  
Wan Farha Wan Zulkiffli ◽  
Mohammad Ismail ◽  
Fatihah Mohd ◽  
Harniyati Hussin
Keyword(s):  
Impulse Buying ◽  
Visual Merchandising ◽  
Buying Behaviour

scholarly journals The Influence of External Stimuli on Impulsive Buying Behaviour

2021 ◽  
Vol 4 (1) ◽  
pp. 97-116
Author(s):  
DR. SYED HAIDER KHALIL ◽  
ALI RAZA
Keyword(s):  
Credit Card ◽  
Income Level ◽  
Primary Data ◽  
Impulse Buying ◽  
Impulsive Buying ◽  
Visual Merchandising ◽  
Store Environment ◽  
Buying Behaviour ◽  
External Stimuli ◽  
Behavioural Aspects

The aim of current study is to critically examine impulse buying behaviour of customers through the lens of external stimuli. The current study provides a plethora of evidences to extend our knowledge about the behavioural aspects of consumers and key factors of buying decision. The current study looked into External Stimuli through sub factors such as Store Environment, Income Level, Window Display, Credit Card and Visual merchandising to examine their significance on impulse buying. For finding the correlation and interconnectedness of impulsive buying with the above-mentioned factors, we collected primary data through questionnaire survey, which was then analysed using quantitative analysis method. The findings of our study suggest that Store Environment and Income level are highly influential on impulsive buying behaviour whereas the use of credit card has the least impact on impulsive buying behaviour.

scholarly journals Visual Merchandising Impact on Impulse Buying Behaviour

2015 ◽  
Vol 213 ◽  
pp. 635-640 ◽  
Author(s):  
Rasa Gudonavičienė ◽  
Sonata Alijošienė
Keyword(s):  
Impulse Buying ◽  
Visual Merchandising ◽  
Buying Behaviour

THE IMPACT OF VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOUR OF FASHION STUDENTS

2020 ◽  
Vol 33 (03) ◽  
Author(s):  
Saurabh Sumanyu ◽  
◽  
Aakanksha Singh ◽  
Dr. Shakeel Iqbal ◽  
◽  
...  
Keyword(s):  
Impulse Buying ◽  
Visual Merchandising ◽  
Buying Behaviour ◽  
The Impact ◽  
Fashion Students

Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Hadijah Iberahim ◽  
Nur Amira Zureena Zulkurnain ◽  
Raja Najwa Syamim Raja Ainal Shah ◽  
Siti Quraisyiah Rosli
Keyword(s):  
Adverse Effect ◽  
Statistical Data ◽  
Impulse Buying ◽  
Kuala Lumpur ◽  
Statistical Data Analysis ◽  
Buying Behavior ◽  
Specialty Store ◽  
Research Outcome ◽  
Five Elements ◽  
Visual Merchandising

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.

scholarly journals A Theoretical Background on Consumers Impulse Buying Behaviour

2020 ◽  
Vol 8 (6) ◽  
pp. 2769-2774
Keyword(s):  
Driving Forces ◽  
Theoretical Background ◽  
Impulse Buying ◽  
Point Model ◽  
Management Activity ◽  
Great Utilization ◽  
Time Inconsistent ◽  
Impulse Purchase ◽  
Behaviour Models ◽  
Buying Behaviour

The study plans to ask into the marvel of Impulse purchasing conduct among the buyers of merchandise and on watching the effect of a few elements for an impulse purchasing choice of customers. An impulse purchase is of considerable marketing management activity which is driven by psychologically stimulated impulses. Impulse behaviour has been a philosophical target of discussion for many years. Motivation is spontaneous and emerges promptly with a specific improvement, the examination centers’ around elements in an impromptu or driving forces great utilization a buyer makes. Several theories and models have been studied before to depict the points highlighting the aspects of impulse buying. This study focuses on studying impulsiveness’ in the view of Howard Sheth Model where by factors are determined and Reference Point model to determine the time inconsistent behaviour of consumers. Journals & articles are selected for gathering information. The perspectives and the measurements influencing are resolved to see the certainties concerning lack of caution. This paper elaborates the concept of shopper behaviour models, the models on impulse purchase decision undertaken by the consumers. Other than this, factors impacting buyer conduct are talked about in this paper.

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