scholarly journals The Effects of Visual Merchandising on Consumer’s Willingness to Purchase in the Fashion Retail Stores

2021 ◽  
Vol 11 (7) ◽  
Author(s):  
Edward Probir Mondol ◽  
Narjes Ahmed Salman ◽  
Abu Obida Rahid ◽  
Asif Mahbub Karim
Keyword(s):  
Retail Stores ◽  
Fashion Retail ◽  
Visual Merchandising ◽  
Willingness To Purchase

scholarly journals How visual merchandising can improve fashion retail stores to adapt themselves to next generations

2020 ◽  
Vol 11 (6) ◽  
pp. 1991
Author(s):  
Paulo Henrique Pinho Oliveira ◽  
Maria Fernanda Tavares Lutterbach
Keyword(s):  
Retail Stores ◽  
The World ◽  
Unique Experience ◽  
Fashion Retail ◽  
Visual Merchandising ◽  
New Consumer ◽  
Over Time

Even though the digital market has grown on the last decade, the traditional store has been reinvented to offer a unique experience for the customers. On this way, there are many organizations in the world focusing their marketing researches to improve the “point of sales” (POS), they are very important to attract the consumer’s attention for the products of an organization. Over time, the POS has been changing and adapting itself to the different needs, and different desires, of new consumer generations (X, Y, Z). Therefore, the new generations are very different of the previous one, and the marketing researches needs to keep up with these new trends. Some marketing professionals were interviewed to presents in this article a diagnostic of some new practices that are being used by fashion’s retailers, to reach the new reality of consumers, using Visual Merchandising as a strategic tool to achieve success in sales.

scholarly journals Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru

2020 ◽  
pp. 2447-2454 ◽  
Author(s):  
Gladys Idone Cordova ◽  
Sayuri del Rosario Guerreros Surichaqui ◽  
Fiorella del Pilar Palomino Ricaldi ◽  
Wagner Vi-cente-Ramos
Keyword(s):  
Purchase Decision ◽  
Retail Stores ◽  
Visual Merchandising

scholarly journals The Impact of Foreign Retail and Wholesale Stores on Traditional Wholesale Stores in Nonthaburi Province, Thailand

2012 ◽  
Vol 4 (10) ◽  
pp. 537-544 ◽  
Author(s):  
Supitcha Cheevapruk
Keyword(s):  
Employee Performance ◽  
Management Systems ◽  
Price Strategy ◽  
Retail Stores ◽  
New Markets ◽  
Accounting Systems ◽  
Visual Merchandising ◽  
The Impact ◽  
Service Strategies ◽  
Foreign Enterprises

The entrance of foreign retail and wholesale businesses in Thailand started some ten years ago and led to the closure of many Thai wholesale stores. The objective of this study is to determine the needs of Thai wholesalers in the Nonthaburi area and to identify suitable strategies for relevant managers to be able to compete with contemporary commercial strategies of the foreign enterprises. A total of 114 of the 120 Thai traditional wholesale stores in Nonthaburi were surveyed by questionnaire and results were analyzed by statistical means. It was found that low price strategy, location of store and full cycle service strategies were the principal approaches employed by the managers of the foreign wholesale and retail stores. Tesco Lotus was the foreign venture with the greatest impact on the Thai environment. With respect to managerial approach, it was found that Thai traditional wholesale stores should try to build stronger relationships with customers and regularly search for new markets. Employee performance should also be taken into consideration to some extent. Other issues of importance included the presentation of the store and visual merchandising, as well as transparency in management systems and the need for well–organized financial and accounting systems and their proper control.

scholarly journals ANALISIS PENGARUH VISUAL MERCHANDISING PADA PERILAKU IMPULSE BUYING: STUDI MEREK H&M

2019 ◽  
Vol 6 (1) ◽  
pp. 43-57
Author(s):  
Adrian Achyar ◽  
Andrea Rahardiana
Keyword(s):  
Impulse Buying ◽  
Retail Outlet ◽  
Buying Behavior ◽  
Retail Outlets ◽  
Fashion Retail ◽  
Visual Merchandising ◽  
The Impact

This article aims to investigate the impact of visual merchandising on impulse buying behavior; case study on fashion retail outlet : H&M Grand Indonesia, Central Jakarta. Our respondents in this study are H&M consumers in this outlet who had experience in carrying out unplanned purchase transactions on products at H & M Grand Indonesia outlets in the last two months. The number of our respondents are 120 people. We process our ada using SPPS and Lisrel. The results show that the window display, in-store form, floor merchandising, and promotional signage have an effect on the behavior of impulse buying at the fashion retail outlets H & M Grand Indonesia Jakarta Pusat   Penelitian ini bertujuan untuk mengetahui Pengaruh Visual Merchandising PadaPerilaku Impulse Buying: Studi Kasus Pada Gerai Ritel Fashion H&M Grand Indonesia Jakarta Pusat. Responden dalam penelitian ini adalah para konsumen H&M Grand Indonesia Jakarta Pusat yang memiliki pengalaman melakukan transaksi pembelian tidak terencana terhadap produk di gerai H&M Grand Indonesia dalam kurun waktu dua bulan terakhir sebanyak 120 responden. Desain penelitian ini adalah penelitian kuantitatif. Data penelitian ini diolah dengan perangkat lunak SPSS dan Lisrel. Hasil penelitian menunjukkan bahwa window display, in-store form, floor merchandising, dan promotional signage berpengaruh terhadap perilaku impulse buying di gerai ritel fashion H&M Grand Indonesia Jakarta Pusat.

scholarly journals How Do Consumers Perceive Mobile Self-checkout in Fashion Retail Stores?

2020 ◽  
Author(s):  
Jane E. Workman ◽  
Seung-Hee Lee ◽  
Yuli Liang
Keyword(s):  
Retail Stores ◽  
Fashion Retail
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