The Efficient Analysis Case of Distribution: Focusing on Company A Fashion Retail Stores

2021 ◽  
Vol 23 (6) ◽  
pp. 2863-2877
Author(s):  
Eun-Jung Lee ◽  
Jae-Bum Hong
Keyword(s):  
Retail Stores ◽  
Fashion Retail

scholarly journals How Do Consumers Perceive Mobile Self-checkout in Fashion Retail Stores?

2020 ◽  
Author(s):  
Jane E. Workman ◽  
Seung-Hee Lee ◽  
Yuli Liang
Keyword(s):  
Retail Stores ◽  
Fashion Retail

scholarly journals How visual merchandising can improve fashion retail stores to adapt themselves to next generations

2020 ◽  
Vol 11 (6) ◽  
pp. 1991
Author(s):  
Paulo Henrique Pinho Oliveira ◽  
Maria Fernanda Tavares Lutterbach
Keyword(s):  
Retail Stores ◽  
The World ◽  
Unique Experience ◽  
Fashion Retail ◽  
Visual Merchandising ◽  
New Consumer ◽  
Over Time

Even though the digital market has grown on the last decade, the traditional store has been reinvented to offer a unique experience for the customers. On this way, there are many organizations in the world focusing their marketing researches to improve the “point of sales” (POS), they are very important to attract the consumer’s attention for the products of an organization. Over time, the POS has been changing and adapting itself to the different needs, and different desires, of new consumer generations (X, Y, Z). Therefore, the new generations are very different of the previous one, and the marketing researches needs to keep up with these new trends. Some marketing professionals were interviewed to presents in this article a diagnostic of some new practices that are being used by fashion’s retailers, to reach the new reality of consumers, using Visual Merchandising as a strategic tool to achieve success in sales.

How do consumers perceive mobile self-checkout in fashion retail stores?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yuli Liang ◽  
Seung-Hee Lee ◽  
Jane E. Workman
Keyword(s):  
Factor Analysis ◽  
Social Influence ◽  
Behavioral Intention ◽  
Theoretical Framework ◽  
Openness To Experience ◽  
Retail Stores ◽  
Fashion Industry ◽  
Content Type ◽  
Fashion Retail ◽  
Facilitating Conditions

PurposeMobile self-checkout refers to scanning products using a mobile device inside a brick-and-mortar store and completing the checkout process on mobile devices. Even though mobile self-checkout has been used in other industries for several years, it is a new application in the fashion industry and only limited numbers of retailers have implemented mobile self-checkout in their stores. The purpose of this study is to understand consumers' acceptance of mobile self-checkout in fashion retail stores by analyzing determinants of using a new system.Design/methodology/approachPart of the Unified Theory of Acceptance and Use of Technology (UTAUT) was used as a theoretical framework. Openness to experience, variety seeking and adventure shopping were added to the model. Empirical data (with 229 valid responses) were collected from the top 20 metropolitan areas in the US via Qualtrics Panel services. Exploratory factor analysis, confirmatory factor analysis, structural equation modeling and multi-group moderation were used to estimate construct validity and test the proposed hypotheses and theoretical framework.FindingsThe results indicated that consumers' intentions toward using mobile self-checkout in fashion retail stores were predicted by facilitating conditions, social influence and openness to experience. Moreover, consumers' previous experience of using mobile self-checkout in fashion retail stores moderated the path from facilitating conditions to behavioral intention and the path from social influence to behavioral intention. In addition, different genders and smartphone usage frequency did not vary significantly on the model paths.Practical implicationsThe findings show how fashion retailers can understand consumers' preference and their willingness to use mobile self-checkout in fashion retail stores. Moreover, the authors addressed ways for fashion retailers to promote mobile self-checkout in the future.Originality/valueAs a new technology in the fashion industry, literature is deficient concerning consumers' intention to adopt mobile self-checkout. This research provided suggestions for fashion retailers about adopting and improving acceptance of mobile self-checkout. Results will lead to theoretical and managerial implications for future technology development.

scholarly journals Pengaruh Store Atmosphere Terhadap Impulse Buying Yang Dimoderasi Oleh Faktor Mashlahah

2019 ◽  
Vol 3 (1) ◽  
pp. 46
Author(s):  
Fitria Astari ◽  
Ismail Novel ◽  
Anne Putri
Keyword(s):  
Regression Analysis ◽  
Sampling Method ◽  
Retail Stores ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Final Sample ◽  
Study Population ◽  
Fashion Retail ◽  
The Relationship

<p><em>The aim of this research is to analyze the influence of store atmosphere on impulse buying which is moderated by mashlahah factor. This research tries to investigate the role of mashlahah factor in affecting relationship between store atmosphere and impulse buying. The study population is all visitors of fashion retail stores in Bukittinggi. Sampling method used in this research is purposive sampling method, final sample counted 152 respondents. The study used a moderated regression analysis (MRA) tool with the SPSS program to test the hypothesis.The findings showed that store atmosphere variable positively affect the impulse buying. The results also prove the mashlahah factor negatively moderating the relationship between store atmosphere and impulse buying.</em></p>

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