Global or Adapted Advertising? Consumer Evaluation of Advertising Activity of Foreign Enterprises on the Polish Market

Intensification of globalization processes in the contemporary world entails consequences for all areas of socio-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global environment. Expansion into foreign markets presents enterprises with the dilemma of how to advertise their products and services. The specific question which appears in this context is whether to use standardized or adapted advertising. The attitude of the audience on the target market is of key importance. The present article also focuses on the impact of globalization on the recipients’ perception of the advertising activity of foreign companies operating in the Polish market. Assessment of the degree of acceptance of foreign enterprises’ standardized advertising activities on the Polish market, their attractiveness and impact on competitiveness, from the perspective of Polish consumers. The basis for the study are the findings of a survey conducted in 2019 and 2020 on a sample of Polish consumers aged 15+ selected using the quota method. The subject of the research were opinions on advertising activities used on the Polish market by foreign companies, taking into account the differentiation into global and adapted advertising. The respondents assessed the level of attractiveness and acceptance of activities related to advertising standardization procedures. The results of the research indicate that Polish consumers perceive the globalization of advertising and have mixed feelings about it. On the one hand, they appreciate the attractiveness of standardized advertisements, on the other, they assess their effectiveness as worse. However, the respondents also point out that they have a positive impact on the competitiveness of foreign companies. The perception of standardized advertising is generally not dependent on demographic characteristics. There is only a slight direct effect of age on the perception of attractiveness and effectiveness of standardized and adapted advertising.

The Role of Ethnic Social Capital in the Operation of Entrepreneurs in Transcarpathia, Ukraine

Owing to its geopolitical position, history of shifting borders, and multiethnic-multilingual population, Transcarpathia provides a convenient environment to study how ethnicity interplays with the economy. The present research aims to examine the role of formal and informal ethnic social capital in the life of Transcarpathian enterprises. The research is based on mainly semi-structured interviews conducted with foreign investors in Transcarpathia and with local Transcarpathian Hungarian entrepreneurs as well as with representatives of business organizations related to the given community. I also analyzed economic databases and statistical data. The results of the research imply that informal relationships are essential in the operation of enterprises, however, these relationships are not always organized on an ethnic basis. I argue that institutionalized relations have not played an important role in the case of foreign enterprises. However, among Transcarpathian Hungarian entrepreneurs, the role of formal ethnic relations has increased due to the financial support provided by Hungary.

KNOWLEDGE MANAGEMENT AND FINANCIAL PERFORMANCE IN TRANSITIONAL ECONOMIES: THE CASE OF SERBIAN ENTERPRISES

In this paper the impact and predictive effects of knowledge management on financial performance are analysed. The research also includes an analysis of the moderating effects of two moderators (National Origin and Enterprise Size) and their relationship. The data was gathered by interviewing 520 managers from manufacturing companies operating in Serbia. The most important conclusions of the research are: 1. High levels of knowledge management positively influence business performance, quality and competitiveness. 2. Financial performance is mainly influenced by the dimensions connected to the effects of knowledge management regarding its implementation and protection and the acquisition of competitive advantages. 3. Knowledge management strongly influences the market aspects of business, but also the increase of fixed assets. 4. Knowledge management has a slightly greater impact on financial performance in foreign enterprises (operating in Serbia) compared to domestic (Serbian) enterprises. The situation is similar when comparing medium and large enterprises (a higher impact) with small enterprises (a smaller impact). 5. The greatest effects are achieved when an effective organizational structure is in place, when the organization protects its knowledge, when it manages to materialize the knowledge gathered in the form of the efficient application of knowledge.

Problems of geostrategic territories of the southern strip of Siberia

The paper analyses the possibilities of the border territories of Siberia to perform geostrategic functions defined in the Spatial Development Strategy of the Russian Federation. The existing cross-border relationships have little impact on the socio-economic development of the territories. Exports in the regions of Transbaikalia, classified by the Strategy to the Far East as a priority macro-region for development, are growing due to the expansion of raw materials export. In the same regions, the volume of foreign investment due to the mining sector is also increasing, while in other border regions their volume is falling. Most of the outgoing investments are directed to offshore and resort countries, which does not contribute to the receipt and return of profits to the regions. Foreign enterprises operate mainly in the raw materials industries, construction and intermediary services, in the western regions of the border zone they are also present in modern processing industries. Among the counterparty countries, the presence of China is expanding, which is gradually displacing Kazakhstan from the leading positions even in the border regions of Western Siberia. It is necessary to both understand the goals and methods of forming a geostrategic security belt and offer state support for the development of such territories.

Portrait of a native senior manager of foreign enterprise from the perspective of employees

Foreign direct investment (FDI) is expected not only to bring capital, technology, know-how and management skills but also to contribute to GDP and create jobs for host countries. In this study, the jobs mentioned are not general positions in a company, but positions that are counted on the fingers – top executive. This study aims to provide the image of a native senior manager based on the expectations of subordinates. This research approaches quantitative methods through survey questionnaires for managers and employees at 25 foreign enterprises in the South of Vietnam. The results of the regression analysis from 135 responses indicate that work experience and leadership are qualities for local staff to become senior managers. This study contributes to the FDI theory. This result inspires native staff to strive to become managers. At the same time, employers need to build job requirements of the top executive positions close to the aspirations of employees.

Understanding the Role of Multinational Enterprise Representatives in Indonesia Towards Geothermal Investment Opportunity in Emerging Economies

Indonesia is a nation that is surrounded by aquatic resources and other major natural resources which can be utilize and converted to power through an investment program that allows investors to set up a clean energy project from hydro (river or reservoirs), wind, biomass, wave (ocean) and geothermal. The most significant issue which will be elaborated throughout this paper shall concentrate on the implication of internalization towards multinational enterprises by using existing geothermal energy development projects in Indonesia as study case. Indonesia’s natural resources has attracted foreign enterprises to invest in a state with emerging economies understanding that is still under development. Presently, Indonesia is still developing its regulation and availability to supply power demands from multiple areas that are rural, lack of electricity and lack of transmission lines. By comprehending the role of multinational enterprise which was triggered by the theory of internalization and investment.,

APPLICATION OF THE THEORY OF GENERATIONS IN THE WORLD PRACTICE IN THE FIELD OF PUBLIC SERVICE AND BUSINESS

The theory of generations has made significant changes in HR as a stream of knowledge, offering new approaches and tools. In this regard, foreign companies and government agencies, taking into account the specifics of the links when updating the team structure, retain their attractiveness and leadership. The outflow of potential labor force from the labor market of the RK to foreign enterprises indicates the presence of serious problems in the field of human resource management. The article analyzes the use of developments and implementations of foreign government structures and businesses, focused on the values of generations.

Exchange rate appreciation, trade competition and technology transaction: evidence from China

PurposeThe purpose of this study is mainly to investigate the stimulating effect on technology transactions of trade competition resultant from RMB appreciation.Design/methodology/approachThis study uses Chinese provincial panel data from 1998 to 2015 and utilizes GMM method to estimate the stimulating effect of RMB appreciation on technical transactions through trade competition.FindingsThe results demonstrate that RMB appreciation can encourage enterprises to make use of domestic technology market resources for innovation. Specifically, the increase in imports due to the appreciation of RMB can generate technology spill-over and significantly promote technology trade. The export competition resultant from RMB appreciation can also encourage domestic and foreign enterprises to enhance export competitiveness through increased technology transactions.Originality/valueThe current research investigates the impact of exchange rate on independent innovation, but this study demonstrates the influence of exchange rate on technology transactions. In addition, the data in this study cover 1998–2015 in China and thus contributes to determining the effects of exchange rate appreciation in emerging countries.

Franchising of foreign enterprises under Vietnam law

International franchising is booming around the world. Some people believe that franchisors expand the system internationally to meet the requirements of potential franchisees.There are also researches showing that franchisors expand their market to the world to gain profits beyond the saturated domestic market and develop their brand.Over the past years, the franchise market in Vietnam has grown rapidly with names such as McDonalds, Baskin Robbins, Pizza Hut, Burger King, Lotteria, BBQ Chicken...With a young population and people are interested in new brands, Vietnam will remain a potentially attractive destination for franchisors. Therefore, the improvement of the legal system to create an investment-attracting environment to be a prerequisite issue and needs to be done early today. In the article, the author will synthesize the provisions of Vietnamese laws governing the franchising activities of foreign enterprises, thereby giving out the issues that need giving some improvement in the current context.

A Good Computer-assisted Translation Tool Wordfast for PPT Translation

As China develops very fast, it becomes an attractive market for foreign enterprises. A large number of documents such as technical instructions, product manuals, company websites need to be translated. High-equality translations are needed. Computer-aided translation is on the rise since it can improve translation quality and efficiency. Wordfast Pro as the second most widely used CAT tools after SDL Trados gets little attention for translators in China. After comparing some features of three computer-assisted translation tool: wordfast, SDL Trados and Memsource, it is found that Wordfast is easier to handle for PPT translations from English to Chinese. This paper will illustrate the translation procedures, problems and some recommendations using Wordfast. Through analysis of empirical studies of some instruction translation of PPT files, the author has proved the advantages of wordfast in dealing with PPT file in terms of interface, terminology management, translation omissions and network dependency. After reviewing the translation procedures and problems, it will facilitate those translators who intend to start using Wordfast and know more about it and speed up the translators’ work. Based on the current user experience, some recommendations for the software developers are also put forward which is of practical significance to improve the quality of CAT software. The suggestions for communication between clients and translators can improve the efficiency and make both sides feel satisfied.