scholarly journals The Effect of Personality Traits (Big-Five), Materialism and Stress on Malaysian Generation Y Compulsive Buying Behaviour

Author(s):  
Fatin Farwizah Mat Rahim ◽  
Husniyah Abd Rahim
Author(s):  
José Manuel Otero-López ◽  
María José Santiago ◽  
María Cristina Castro

Personality traits and coping strategies have historically been two key elements in the field of health psychology. It is, therefore, striking that there is no study in the field of compulsive buying that integrates the most generic, decontextualized and stable aspects (traits) with those having a more marked processual and dynamic nature, which are closer to goal-based views of human nature (coping strategies). Another weakness of the compulsive buying field is that, despite the confirmed growing increase in compulsive buying in the younger age groups, most studies have been conducted with adult samples. Hence, this study seeks to clarify the role of the Big Five domains and different coping strategies in university students’ compulsive buying. The sample consisted of 1093 participants who were classified as either compulsive buyers or non-compulsive buyers. Both groups were compared regarding sociodemographic variables (gender, age), the Big Five personality traits, and coping strategies through chi-square tests or Student’s t-tests. Besides, a multivariate logistic regression analysis was conducted to determine which of these determinants might play a part in the construction of a risk profile for compulsive buying. The results showed that other than gender (specifically being female), Neuroticism and the use of such coping strategies as problem avoidance and wishful thinking are risk factors that increase the propensity for compulsive buying. The use of active coping strategies such as problem solving, cognitive restructuring and social support, as well as the Conscientiousness dimension are protection factors that decrease the likelihood of becoming a compulsive buyer. Finally, and on the basis of the findings obtained, possible guidelines are given, which, hopefully, may effectively contribute to the prevention of and/or intervention in compulsive buying among young adults.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Luigi Piper ◽  
Andrea Sestino ◽  
Gianluigi Guido

PurposeThe main purpose of this research is to evaluate Gluttony's role in consumers' compulsive buying behaviour. Specifically, the authors want to identify the main psychological antecedents of the construct (expressed with the Big Five) and the moderating effects of shopping motives (in the two dimensions hedonism and utilitarianism).Design/methodology/approachThe hypotheses were tested by applying survey data from 335 participants to a mediation model with a moderator.FindingsThe results show that consciousness adversely affects gluttony, while neuroticism has a positive impact on it. Gluttony, in turn, mediates the relationship between these personality traits and compulsive buying behaviour. Finally, contrary to what might be expected, only utilitarianism accentuates the effect of gluttony on compulsive buying behaviour.Practical implicationsUsing these results, managers and policymakers can create more effective strategies for their commercial or awareness initiatives.Originality/valueThis study clarifies the role of gluttony in consumer behaviour by identifying the underlying personality traits.


2018 ◽  
Vol 19 (4) ◽  
pp. 382-401 ◽  
Author(s):  
Harsandaldeep Kaur ◽  
Sahiba Anand

Purpose The purpose of this paper is to identify personality clusters among consumers of Generation Y in India using the Big Five personality traits and profile these clusters on the basis of their levels of fashion consciousness, inclination toward status consumption and materialistic tendencies. Design/methodology/approach A self-completion questionnaire was administered to 751 respondents from Generation Y (born between 1980 and 2000) using mall-intercept approach. The questionnaire included demographic items and measures of the Big Five personality traits, fashion consciousness, status consumption and materialism. A two-step cluster analysis, using hierarchical and nonhierarchical clustering, was conducted on each respondent’s factor scores on the five dimensions of the Big Five. Later, multivariate analysis of variance (MANOVA) was applied to identify differences in the levels of fashion consciousness, inclination toward status consumption and materialistic tendencies of the clusters. Findings Four personality clusters were identified, i.e. Conventionalists (N = 95, 12.64 per cent), Anxious Achievers (N = 207, 27.56 per cent), Introverts (N = 204, 27.16 per cent) and Positivists (N = 245, 33.82 per cent). MANOVA revealed significant differences among clusters pertaining to their levels of fashion consciousness, status consumption and materialistic tendencies. Practical implications Results suggest that the personality clusters are not homogeneous, and fashion marketers must bear in mind the differences within the cohort of Generation Y while planning their promotion and communication strategies. Originality/value The value of this study lies in integrating the widely researched constructs of the Big Five personality traits, fashion consciousness, status consumption and materialism into one holistic study, thereby offering useful insights into the fashion shopping behavior of young Indian adults.


2005 ◽  
Vol 26 (4) ◽  
pp. 176-184 ◽  
Author(s):  
Adrian Furnham ◽  
Tomas Chamorro-Premuzic

Abstract. This study examines the relationship between students' personality and intelligence scores with their preferences for the personality profile of their lecturers. Student ratings (N = 136) of 30 lecturer trait characteristics were coded into an internally reliable Big Five taxonomy ( Costa & McCrae, 1992 ). Descriptive statistics showed that, overall, students tended to prefer conscientious, open, and stable lecturers, though correlations revealed that these preferences were largely a function of students' own personality traits. Thus, open students preferred open lecturers, while agreeable students preferred agreeable lecturers. There was evidence of a similarity effect for both Agreeableness and Openness. In addition, less intelligent students were more likely to prefer agreeable lecturers than their more intelligent counterparts were. A series of regressions showed that individual differences are particularly good predictors of preferences for agreeable lecturers, and modest, albeit significant, predictors of preferences for open and neurotic lecturers. Educational and vocational implications are considered.


2020 ◽  
Vol 41 (3) ◽  
pp. 124-132
Author(s):  
Marc-André Bédard ◽  
Yann Le Corff

Abstract. This replication and extension of DeYoung, Quilty, Peterson, and Gray’s (2014) study aimed to assess the unique variance of each of the 10 aspects of the Big Five personality traits ( DeYoung, Quilty, & Peterson, 2007 ) associated with intelligence and its dimensions. Personality aspects and intelligence were assessed in a sample of French-Canadian adults from real-life assessment settings ( n = 213). Results showed that the Intellect aspect was independently associated with g, verbal, and nonverbal intelligence while its counterpart Openness was independently related to verbal intelligence only, thus replicating the results of the original study. Independent associations were also found between Withdrawal, Industriousness and Assertiveness aspects and verbal intelligence, as well as between Withdrawal and Politeness aspects and nonverbal intelligence. Possible explanations for these associations are discussed.


2016 ◽  
Vol 37 (1) ◽  
pp. 49-55 ◽  
Author(s):  
Alberto Dionigi

Abstract. In recent years, both professional and volunteer clowns have become familiar in health settings. The clown represents a peculiar humorist’s character, strictly associated with the performer’s own personality. In this study, the Big Five personality traits (BFI) of 155 Italian clown doctors (130 volunteers and 25 professionals) were compared to published data for the normal population. This study highlighted specific differences between clown doctors and the general population: Clown doctors showed higher agreeableness, conscientiousness, openness, and extraversion, as well as lower neuroticism compared to other people. Moreover, specific differences emerged comparing volunteers and professionals: Professional clowns showed significantly lower in agreeableness compared to their unpaid colleagues. The results are also discussed with reference to previous studies conducted on groups of humorists. Clowns’ personalities showed some peculiarities that can help to explain the facility for their performances in the health setting and that are different than those of other groups of humorists.


2016 ◽  
Vol 21 (4) ◽  
pp. 284-295 ◽  
Author(s):  
Rebekka Weidmann ◽  
Thomas Ledermann ◽  
Alexander Grob

Abstract. Personality has been found to play an important role in predicting satisfaction in couples. This review presents dyadic research on the association between Big Five traits and both life and relationship satisfaction in couples focusing on self-reported personality, partner-perceived personality (how the partner rates one’s own personality), and personality similarity. Furthermore, special attention is given to possible gender effects. The findings indicate the importance of self-reported as well as partner-perceived reported personality for the satisfaction of both partners. Specifically, the majority of studies found intrapersonal and interpersonal effects for neuroticism, agreeableness, and conscientiousness on life or relationship satisfaction. For the partner-perceived personality, intrapersonal and interpersonal effects were present for all Big Five traits. Partners’ similarity in personality traits seems not to be related with their satisfaction when controlling for partners’ personality.


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