scholarly journals I share, therefore i am? The (re) construction of consumer identity by collaborative con-sumption

2017 ◽  
Vol 10 (1) ◽  
Author(s):  
Helena da Gama Cerqueira Andrade ◽  
Marcelo De Rezende Pinto ◽  
Gustavo Tomaz De Almeida ◽  
Maytê Cabral Mesquita
Keyword(s):  
Consumer Culture ◽  
Culture Theory ◽  
Collaborative Consumption ◽  
Consumer Identity ◽  
The Social ◽  
Ethnographic Methodology ◽  
Consumer Culture Theory ◽  
Depth Interviews ◽  
Consumption Habits

This article aims to investigate how the practice of collaborative consumption, which privileges the "use" in detriment of "possessions" of goods, influences the construction, reconstruction and deconstruction of consumer identity. The practice of coworking was chosen as a means to conduct the research. The study was theoretically based on the themes: culture and consumption, collaborative consumption, coworking and identity. Using a qualitative, ethnographic methodology, the study focused on people who use coworking to work, and sought to identify and analyze aspects related to their consumption habits and identity traits. The study collected the data through participant observations and in-depth interviews, producing results that enabled the articulation with the CCT - Consumer Culture Theory. It was found that the collaborative consumption is part of the social and cultural universe of this group of consumers to the extent that, in addition to coworking, this is an environment that presupposes collaboration. The fact that they are working in this environment and living with other people in the same situation, makes this climate of collaboration extrapolate the walls of coworking and influence them in order to adopt other attitudes and collaborative habits, which shows a relationship between consumption and identity.

Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation

2013 ◽  
Vol 1 (1) ◽  
pp. 38-54 ◽  
Author(s):  
Stefano Pace
Keyword(s):  
Innovation Diffusion ◽  
Consumer Culture ◽  
Preliminary Analysis ◽  
Consumer Behaviour ◽  
New Product ◽  
Google Glass ◽  
Culture Theory ◽  
Cultural Determinants ◽  
Functional Features ◽  
Consumer Culture Theory

Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help managers by focusing on the cultural determinants of consumer behaviour. The work provides a preliminary analysis of how consumers elaborate the cultural platform that will determine the degree of success of the upcoming innovation Google Glass.

Naive, connected, and counselor tween girl identity groups: Consumption practices and social identity constructions within consumer culture

2021 ◽  
pp. 146954052110160
Author(s):  
Tiziana Brenner Beauchamp Weber ◽  
Eliane C. Francisco Maffezzolli
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Consumer Culture ◽  
Social Group ◽  
Social Identities ◽  
Consumer Identity ◽  
Identity Constructions ◽  
The Social ◽  
Consumption Practices ◽  
Identity Groups

This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integration and maintenance within the social group of current belonging, the access to the social group with the greater distinctions, the generation of differentiable and positive distinctions (both intra- and intergroups), and the expression and consolidation of identity and its respective consumption practices. This research contributes to the consumption literature that relates to consumer identity projects. The findings reveal a current resignification of girlhood and exposes tweens’ consumption practices as a direct mechanism of the expression and construction of their social identities. These are mechanisms of social identity construction as mediated by group relations through the processes of access, maintenance, integration, differentiation, and distinction.

scholarly journals Consumer Culture Theory (CCT) já é uma escola de pensamento em marketing?

2012 ◽  
Vol 52 (3) ◽  
pp. 330-344 ◽  
Author(s):  
Brunno Fernandes da Silva Gaião ◽  
Ildembergue Leite de Souza ◽  
André Luiz M. de Souza Leão
Keyword(s):  
Consumer Culture ◽  
Culture Theory ◽  
Consumer Culture Theory ◽  
Desk Research

A década de 1980 trouxe uma visão alternativa à corrente positivista predominante no campo de pesquisa do consumidor: a Consumer Culture Theory (CCT), que assume uma orientação epistemológica baseada no interpretativismo e na pesquisa qualitativa. Diante do destaque alcançado pela CCT, levantou-se a seguinte questão: a CCT já pode ser considerada uma escola de pensamento em marketing autônoma? Pautados em três critérios fundamentais para a qualificação de uma escola de pensamento (reconhecimento acadêmico, corpo de conhecimento e contribuições), foi realizada uma desk research, baseada em periódicos e artigos da área e na construção de um corpus de pesquisa construído com base nas referências contidas no texto seminal Consumer Culture Theory (CCT): twenty years of research. A conclusão é de que a CCT atende aos critérios adotados na presente pesquisa, podendo ser considerada uma escola de pensamento a utônoma dentro do campo de pesquisa do consumo.

scholarly journals Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory

2012 ◽  
Vol 1 (1) ◽  
pp. 141 ◽  
Author(s):  
Annamma Joy ◽  
Eric Ping Hung Li
Keyword(s):  
Media Studies ◽  
Consumer Behaviour ◽  
Feminist Studies ◽  
Culture Theory ◽  
Critical Studies ◽  
Consumer Identity ◽  
New Directions ◽  
Theoretical Innovation ◽  
Interpretive Strategies ◽  
Consumer Culture Theory

Since Miller’s (1995) ground-breaking directive to the anthropology community to research consumption within the context of production, CCT has come of age, offering distinctive insights into the complexities of consumer behaviour. CCT positions itself at the nexus of disciplines as varied as anthropology, sociology, media studies, critical studies, and feminist studies; overlapping foci bring theoretical innovation to studies of human behaviours in the marketplace. In this paper, we provide asynthesis of CCT research since its inception, along with more recent publications. We follow the four thematic domains of research as devised by Arnould and Thompson (2005): consumer identity projects, marketplace cultures, the socio-historic patterning of consumption, and mass-mediated marketplace ideologies and consumers’ interpretive strategies. Additionally, we investigate new directions for future connections between CCT research and anthropology.

scholarly journals Communicating science: The profile of science journalists in Spain

Comunicar ◽  
2018 ◽  
Vol 26 (55) ◽  
pp. 09-18 ◽  
Author(s):  
Roger Cassany ◽  
Sergi Cortiñas ◽  
Albert Elduque
Keyword(s):  
Focus Group ◽  
Current System ◽  
Scientific Information ◽  
Group Discussions ◽  
The Social ◽  
News Agencies ◽  
El Sistema ◽  
Academic Profiles ◽  
Ethnographic Methodology ◽  
Depth Interviews

Science journalists are mainly responsible for publicly communicating science, which, in turn, is a major indicator of the social development of democratic societies. The transmission of quality scientific information that is rigorously researched and understandable is therefore crucial, and demand for this kind of information from both governments and citizens is growing. We analyzed the academic profiles of a representative sample of practicing science journalists in Spain to clarify what training they had received and how they perceived the quality and scope of this training. Using an ethnographic methodology based on a survey, in-depth interviews and focus group discussions with science journalists working for the main Spanish media (mainly printed press, audiovisual, Internet and news agencies), we analyze their academic backgrounds and collect information on their opinions and proposals. Our findings depict a complex and heterogeneous scenario and also reveal that most science journalists not only do not have any scientific training, but also do not even consider this to be necessary to exercise as science reporters. They also criticize the current system for training journalists and consider that the best way of learning the profession is by acquiring experience on the job. El periodista científico es uno de los principales responsables en la cadena de transmisión e interpretación hacia la sociedad de toda noticia, novedad o avance de carácter científico. A su vez, una información científica rigurosa, comprensible y de calidad es, además, un indicador del desarrollo social. La demanda de este tipo de información crece cada día en nuestras sociedades, tanto por parte de los gobiernos como de los ciudadanos. Por este motivo, y con el objetivo de esclarecer cuál es el perfil de los periodistas científicos que deben lidiar con tal responsabilidad, cómo se han formado y cómo ellos mismos creen que deberían haber sido formados, en esta investigación analizamos los perfiles académicos (tanto el real como el ideal) de estos profesionales en España. Utilizando una metodología etnográfica, basada en entrevistas, cuestionarios y focus group con periodistas científicos que trabajan en los principales medios españoles, analizamos su trayectoria académica y sus consideraciones y propuestas al respecto. Los resultados muestran un escenario complejo y heterogéneo, pero también revelan que la mayoría de los periodistas científicos no solo no goza de una titulación universitaria en el ámbito científico, sino que tampoco la considera necesaria. Los periodistas científicos son críticos con el sistema educativo y consideran que la mejor forma de aprender es trabajar en los medios, más que estudiar.

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