Naive, connected, and counselor tween girl identity groups: Consumption practices and social identity constructions within consumer culture

2021 ◽  
pp. 146954052110160
Author(s):  
Tiziana Brenner Beauchamp Weber ◽  
Eliane C. Francisco Maffezzolli
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Consumer Culture ◽  
Social Group ◽  
Social Identities ◽  
Consumer Identity ◽  
Identity Constructions ◽  
The Social ◽  
Consumption Practices ◽  
Identity Groups

This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integration and maintenance within the social group of current belonging, the access to the social group with the greater distinctions, the generation of differentiable and positive distinctions (both intra- and intergroups), and the expression and consolidation of identity and its respective consumption practices. This research contributes to the consumption literature that relates to consumer identity projects. The findings reveal a current resignification of girlhood and exposes tweens’ consumption practices as a direct mechanism of the expression and construction of their social identities. These are mechanisms of social identity construction as mediated by group relations through the processes of access, maintenance, integration, differentiation, and distinction.

L'identité Wallonne saisie par l'enquête : Une approche constructiviste de l'identité collective

Res Publica ◽  
1994 ◽  
Vol 36 (3-4) ◽  
pp. 343-359
Author(s):  
Marc Jacquemain ◽  
René Doutrelepont ◽  
Michel Vandekeere
Keyword(s):  
Social Identity ◽  
Survey Research ◽  
Social Identity Theory ◽  
Social Behaviour ◽  
Identity Theory ◽  
Social Identities ◽  
The Social ◽  
The Individual ◽  
Social Level

At first view, the methodology of survey research may seem rather unsuitable to the study of such "holistic" phenomena as collective and social identities.  That difficulty vanishes - at least partly - as soon as we consider social identity as the link between the individual and his belongings, as does the "social identity theory", developed from the work of Taffel and Turner.  From there on, survey research may prove to be a useful device to cope with some main characteristics of social identity: mainly its variability among groups and classes within a same society and its particular sensitivity to socio-political contexts.  Survey research, combined with the social identity theory may help to test historical assumptions at a macro-social level. It may also give some ''flesh" and some additional realism to the micro-theories of social behaviour, which are too often limited by their conception of a strictly rational and interested agent.

Intersectional Understandings of Inequality

2017 ◽  
Author(s):  
Aída Hurtado
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Social Identities ◽  
Multiple Sources ◽  
The Social ◽  
Race Ethnicity ◽  
Research And Policy ◽  
Economic Inequalities ◽  
Borderlands Theory

To address the increase in social and economic inequalities requires complex paradigms that take into account multiple sources of oppression. This chapter proposes the concept of intersectionality elaborated through social identity theory and borderlands theory as a potential avenue for research and policy to speak to and solve multiple sources of disadvantage. The multiple sources of inequality produce intersectional identities as embodied in the social identities constituted by the master statuses of sexuality, gender, class, race, ethnicity, and physical ableness. By applying intersectionality to inequality one can examine both intersections of disadvantage (e.g., being poor and of Color) or intersections of both of disadvantage and privilege (e.g., being male and of Color). Intersectionality also permits the study of privilege when advantaged social identities are problematized. I conclude with reviewing the possible ways of empirically studying intersectionality and the advantages in applying it to the understanding of social and economic inequalities.

Jokes and Humor in Intergroup Relations

2017 ◽  
Author(s):  
Thomas E. Ford ◽  
Christopher J. Breeden ◽  
Emma C. O'Connor ◽  
Noely C. Banos
Keyword(s):  
Social Identity ◽  
Social Group ◽  
Intergroup Relations ◽  
Social Dominance ◽  
Social Identities ◽  
Social Acceptability ◽  
Negative Stereotypes ◽  
Disparagement Humor ◽  
The Social ◽  
Offensive Speech

Humor fundamentally trivializes its topic and invites people to think about it playfully and non-seriously. Intergroup humor, humor that disparages a social group or its representatives thus disguises expressions of prejudice in a cloak of fun and frivolity, affording it the appearance of social acceptability. As a result, disparagement humor represents a pervasive mechanism for communicating prejudice particularly since society has become increasingly sensitive to expressions of prejudice and other forms of offensive speech. Indeed, disparagement humor is perhaps more readily available to us now in the digital age than ever before. Because of its disguise of social acceptability, disparagement humor serves unique paradoxical functions in intergroup settings. It can function as a social “lubricant” and as a social “abrasive.” Disparagement humor directed at social out-groups functions as a social abrasive by threatening the social identity of members of the targeted group, by transmitting negative stereotypes and prejudice, by intensifying prejudice in the service of social dominance motives, and by fostering the release of prejudice against targeted out-groups. It simultaneously serves as a social lubricant for members of the in-group (the non-disparaged group) by enhancing personal and social identities. Finally, it can be co-opted by members of oppressed groups to serve social lubricant functions, including the subversion of prejudice, provided audiences understand and appreciate the subversive intent.

Linguistic Representations of Postproverbial Expressions among Selected Yoruba Speakers

Matatu ◽  
2020 ◽  
Vol 51 (2) ◽  
pp. 311-326
Author(s):  
Ojo Akinleye Ayinuola
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Paradigm Shift ◽  
Identity Theory ◽  
Systemic Functional Linguistics ◽  
Social Identities ◽  
Insufficient Attention ◽  
Western Influence ◽  
The Social ◽  
Linguistic Representations

Abstract Extant studies have investigated postproverbial expressions from sociological, feminist, and philosophical perspectives with insufficient attention paid to the linguistic representations of social identity in such expressions. This study, therefore, examines how social identities are constructed through postproverbials among Yoruba youths with a view to exploring the social realities that conditioned the representations of new identities in such expressions. The study adopts Halliday’s Systemic Functional Linguistics and Tajfel and Tuner’s Social Identity Theory as framework. Ten (10) postproverbial expressions, which are from anonymous and the written collections of Yoruba proverbs by Yoruba scholars form the data. Linguistic substitutions and code-mixings characterise such expressions. Postproverbials are a conveyor of rationalist, religious, hedonistic, and economic identities, which are conditioned by western influence and are transported by the generation of conscious Yoruba youths. The paper inferred that, though proverbs and postproverbials are context-dependent, postproverbials explicate a paradigm shift in the postmodernist discourse and refract Nigerian socio-cultural realities.

Social identity, social networks and social capital in desistance and recovery

2016 ◽  
Author(s):  
David Best
Keyword(s):  
Social Networks ◽  
Social Identity ◽  
Social Identity Theory ◽  
Social Identities ◽  
Community Capital ◽  
The Social ◽  
Identity Model ◽  
The Individual ◽  
Drug And Alcohol

This chapter applies a Social Identity Model of Recovery (Best et al, 2015) from substance use recovery to desistance. Based on social identity theory, this approach suggests that diverse social networks, specifically those involving individuals who are non-users and/or offenders, are supportive of recovery. Such networks assist the individual in the transition ‘from addict identity to recovery identity’ and building ‘recovery capital’ created by an amalgam of personal, social and community capital, that is held together by the emerging social identities. Support for this model is provided by a mixed methods study that collected data from a sample of drug and alcohol workers in recovery from previous problematic dependent use. The chapter presents quantitative analysis and powerful case studies to argue for the role of social group membership in creating and consolidating attachments to new norms, values and behaviours, and the social identities that follow.

scholarly journals Social identities and racial integration in historically white universities: A literature review of the experiences of black students

2017 ◽  
Vol 2 ◽  
Author(s):  
Sandiso Bazana ◽  
Opelo P. Mogotsi
Keyword(s):  
Social Identity ◽  
Black Students ◽  
South African ◽  
Social Identity Theory ◽  
Policy Development ◽  
Social Identities ◽  
Racial Integration ◽  
Historically White ◽  
The Social ◽  
Culture Heritage

South African government has been promulgating pieces of legislation aimed at ensuring racial integration, especially in higher education, and indirectly enforcing acculturation in historically white universities. Studies have proven that institutional cultures in historically white universities alienate and exclude black students’ identities. These students’ sense of social identity, which includes culture, heritage, language and traditions, and consequently self-esteem and self-concept, is altered in these institutions. Research has been scant regarding the shape and form that black students’ identity assumes when they get to these spaces. Using Tajfel and Turner’s (1979) social identity theory and Berry’s (2005) theory of acculturation, this article explores the experiences of black students in negotiating their social identities in historically white universities. Evoking Steve Biko’s analysis of ‘artificial integration’ (1986), we hope to illustrate how the ‘integration’ narrative sought to discard the identity of black students and psychologically enforce a simulation of black students into white-established identities. The study has implications for policy development as we hope to sensitise theoretically the historically white universities to, apart from mere opening of spaces of learning, understand the social identity challenges of black students in these institutions.

scholarly journals Social Identity Theory and Communication

Communication ◽  
2019 ◽  
Author(s):  
Charles M. Rowling
Keyword(s):  
Social Identity ◽  
Cognitive Processes ◽  
Social Identity Theory ◽  
Social Group ◽  
Group Identity ◽  
Identity Theory ◽  
Social Groups ◽  
Academic Disciplines ◽  
The Social ◽  
Group Members

In the 1970s, scholars in social psychology began exploring the process by which individuals attach their own identity to the groups in which they associate. This gave rise to social identity theory, which rests on the notion that, through largely unconscious cognitive processes, individuals who value and closely identify with a particular social group (e.g., familial, ethnic, religious, gender, partisan, national, etc.) will tend to take on characteristics and exhibit behaviors that are consistent with positive attributes associated with that group. Social identity theory also suggests that individuals do more than merely identify with the social groups to which they belong; they also derive comfort, security, and self-esteem from these groups. As a result, group members often engage in favoritism toward their own social group and, at times, denigration of other social groups as a way to protect or enhance their own group identity. Because individuals identify with multiple groups, the concept of salience is also crucial to our understanding of social identity theory. Specifically, individuals will seek to protect or enhance a particular group identity (through words or actions) when they perceive it to be threatened or they sense an opportunity to promote or enhance it. Given the obvious import and relevance of these dynamics to various aspects of society, research on social identity theory has grown exponentially over the past several decades, especially within the social sciences. Scholars in the fields of psychology, sociology, political science, and communication, for example, have increasingly paid attention to and incorporated social identity theory into their study of everything from how politicians communicate to how people vote to how people interact with other cultures. Notably, within the field of communication, the value of social identity theory rests with its ability to explain or predict messaging and response behaviors when a particular group identity is made salient. Thus, social identity theory is a robust theoretical framework that, in recent years, has had broad appeal and application across a number of academic disciplines. With a focus on the intersection of social identity theory and communication research, this article seeks to identify the foundational works within this area of research, recognize the primary journals in which this research can be found, discuss the key concepts and terms associated with this research, and explore how social identity theory has evolved both theoretically and empirically since its inception in the 1970s.

Knowledge Contribution in Organizations via Social Media

2017 ◽  
Vol 16 (1) ◽  
pp. 12-24 ◽  
Author(s):  
Nicole Behringer ◽  
Kai Sassenberg ◽  
Annika Scholl
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Identity Theory ◽  
Knowledge Exchange ◽  
Expectancy Theory ◽  
Perceived Usefulness ◽  
Abstract Knowledge ◽  
The Social ◽  
Willingness To Contribute ◽  
Social Media Tool

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.

Social identity, rationality, creativity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna-Maria Kanzola ◽  
Konstantina Papaioannou ◽  
Panagiotis E. Petrakis
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Content Type ◽  
The Social ◽  
Social Theories ◽  
Seeking Behavior ◽  
Life Improvement ◽  
Components Analysis ◽  
The Relationship

PurposeThis study examines the relationship between rationality and creativity by means of social identity theory for the Greek society (2019–2020).Design/methodology/approachThe outline of the social identity was given through self-categorization via a distributed questionnaire. The types of behavior (rational, nonrational and loss-averse) were determined by using questions based on the Allais paradox. Principal components analysis (PCA) is used to extract the causal relationships.FindingsThe study findings demonstrate that rational individuals are more prompt to creative personality than nonrational individuals. Rational individuals are motivated to pursue creativity through life-improvement goals. Loss-averse individuals are driven through the contradictive incentive of adventure-seeking behavior without, however, being willing to easily give up their established assets.Originality/valueThis article contributes by explaining creativity among rational, nonrational and loss-averse individuals as a product of social identity theory. This contributes to the literature, by proposing that the application of social theories in economics could constitute a different foundation for economics. This refers to the notion of the social microfoundations of the political economy and macroeconomics.

Sign in / Sign up

Export Citation Format

Share Document