Building sales: advertising and the property market

2018 ◽  
pp. 168-207
Author(s):  
Conor Lucey

Having examined the building and decorating of the urban house, this chapter explores how the artisan approached marketing and selling real estate. As the first sustained analysis of property advertising in the eighteenth and early nineteenth-century Atlantic world, this chapter first considers how regional variations and social demographics (aristocratic audiences in London and Dublin compared with merchant audiences in Boston and Philadelphia) dictated the form and content of property notices, reflecting on issues such as location, quality of structural and decorative finish, convenience, and decorum. But while house-building and house-selling were principally economic activities, representing the motivating force for building mechanics to enter the real estate market, the evidence from property advertisements reveals that builders were cognizant of the semantics of advertising rhetoric and employed a vocabulary that emulated that of auctioneers, luxury goods manufacturers and other polite retailers.

2001 ◽  
Vol 60 ◽  
pp. 141-152 ◽  
Author(s):  
Fariba Zarinebaf-Shahr

This article examines the role of women in manufacturing and the urban economy of Istanbul during the premodern period. It shows that Ottoman women engaged in a variety of economic activities, and invested in the real estate market. They participated in the textile industry of Bursa, Ankara, and Istanbul as weavers, dyers, and embroiderers. Their labor, however, remained marginal to artisanal production through the guilds. Very few women were accepted into the guilds. They were hired by the putting-out merchants to produce secretly at home. Their input to manufacturing increased in the second half of the nineteenth century when the guilds were losing their monopoly over production.


Author(s):  
Monika Siejka

One of the main tasks of real estate management in the area of the municipality is making decisions concerning the location of investments on a local scale. These decisions should be taken with the principle of sustainable development. For such an action obliges Poland's membership in the European Union. Poland as a member of the EU is obliged to implement the rules in force in the Member States. Bearing in mind that any investment impact directly or indirectly on the economic development of the municipality, is therefore a significant impact on the local real estate market. Investments that have a negative impact on the environment can contribute to a reduction in the activity of the local real estate market. While performing tasks related to the economic development of the region and the increase in quality of life, increases the activity of the local real estate market. The work was carried out research on the dynamics of changes in the local real estate market in the area of the municipality Skrzyszow in the Malopolska province in Poland, in connection with the construction of the reservoir.


2015 ◽  
Vol 15 (1) ◽  
pp. 162-173
Author(s):  
Sebastian G. Kokot

Abstract The observation of price movements on the real estate market is an extremely difficult task as we have to face problems belonging to two spheres. The first of them is the specific nature of real estate as marketable objects and of the real estate market itself. The second one is the character and quality of data on real estate transaction prices. In this article the author, based on an empirical study, attempts to prove that even in a single segment of a local real estate market the prices in individual sub-segments can fluctuate with different intensity. The range of price movements can be so vast that it seems pointless to apply a single averaged price index for the whole segment, and usually that is what analysts do.


2017 ◽  
Vol 10 (2) ◽  
pp. 211-238 ◽  
Author(s):  
Maurizio d’Amato

Purpose This paper aims to propose a new valuation method for income producing properties. The model originally called cyclical dividend discount models (d’Amato, 2003) has been recently proposed as a family of income approach methodologies called cyclical capitalization (d’Amato, 2013; d’Amato, 2015; d’Amato, 2017). Design/methodology/approach The proposed methodology tries to integrate real estate market cycle analysis and forecast inside the valuation process allowing the appraiser to deal with real estate market phases analysis and their consequence in the local real estate market. Findings The findings consist in the creation of a methodology proposed for market value and in particular for mortgage lending determination, as the model may have the capability to reach prudent opinion of value in all the real estate market phase. Research limitations/implications Research limitation consists mainly in a limited number of sample of time series of rent and in the forecast of more than a cap rate or yield rate even if it is quite commonly accepted the cyclical nature of the real estate market. Practical implications The implication of the proposed methodology is a modified approach to direct capitalization finding more flexible approaches to appraise income producing properties sensitive to the upturn and downturn of the real estate market. Social implications The model proposed can be considered useful for the valuation process of those property affected by the property market cycle, both in the mortgage lending and market value determination. Originality/value These methodologies try to integrate in the appraisal process the role of property market cycles. Cyclical capitalization modelling includes in the traditional dividend discount model more than one g-factor to plot property market cycle dealing with the future in a different way. It must be stressed the countercyclical nature of the cyclical capitalization that may be helpful in the determination of mortgage lending value. This is a very important characteristic of such models.


2020 ◽  
Vol 66 (4) ◽  
pp. 287-308
Author(s):  
Krzysztof Dmytrów

There are situations in the real estate market in which a large number of properties have to be valued at the same time. In such cases it is advisable to use mass valuation methods. These methods involve estimating the value of a property on the basis of the values of the attributes defining it. The aim of the paper is to calibrate the influence of attributes on unit values of properties in mass appraisal in order to minimise the valuation error. The research was conducted for 318 residential properties located in Szczecin. The Szczecin Algorithm of Real Estate Mass Appraisal was used along with the econometric, statistical and expert approaches. The econometric approach is based on the ridge regression model, the statistical approach on the partial Kendall T correlation coefficients, and the expert approach on the AHP method. The quadratic programming was co-employed with the statistical and expert approaches in order to minimise the mean square error (MSE) of the valuations. The econometric and statistical approaches with the minimisation of the MSE generated best results. The least accurate results were obtained by means of the statistical and expert approaches without the minimisation of the MSE. However, even though the optimisation of the MSE improves the quality of valuations, it also narrows down their volatility, which might make the valuation of properties from the outside of a given database more problematic.


2013 ◽  
Vol 21 (1) ◽  
pp. 69-76 ◽  
Author(s):  
Oksana Kuryj-Wysocka ◽  
Radosław Wiśniewski

Abstract In the economic theory, competition is considered to be a fundamental principle of the free market. Due to the competition, customers get lower prices, better service quality, more and more choices. The competition in the real estate market is a very important factor in its development. Buying or selling real estate is often one of the most important financial transactions, which require the purchaser. With the reference to the above, the participants of the real estate market need to analyse a number of transactions and do a detailed understanding of the market before making a decision and finding a deal that meets all the expectations which will not be diverging significantly from remaining offers functioning in the given area of the market. The phenomenon of competition is very advantageous for buyers of a real estate, because it shows a wide range of various possibilities which one should consider before making a final choice. Times of crisis trigger a tendency of the growing competition in the property market, what results in a decrease in real estate prices. This article brings up the issue of price and non-price competition on the real estate market and the influence which it exerts on the decision of the purchaser. The aim of this paper is to present the phenomenon of the competition at three levels (levels), by examining what relationship occurs between the entities functioning on the market, what occurs between entities and objects, and how the entities, i.e. individual real estate, compete with each other. This study will be conducted with methods of statistical analysis of the market, however Herfindahl-Hirschman Index will be used to measure competition on the local real estate market.


2013 ◽  
Vol 21 (2) ◽  
pp. 13-21 ◽  
Author(s):  
Justyna Brzezicka ◽  
Radosław Wiśniewski

Abstract Social and economic phenomena that rely on "soft" factors to explain the market reality supply highly valuable observations. Behavioral elements should not be omitted in analyses of the real estate market because the latest developments in behavioral sciences significantly contribute to our understanding of this market. The popularity of behavioral research in social and economic sciences provokes an examination of the significance of behavioral analyses on the real estate market. As an object of social and economic inquiry, the property market can benefit from recent achievements in behavioral sciences which expand the explanatory potential of studies based on the neoclassical model. This paper analyzes calendar anomalies, generally referred to as calendar effects, on the real estate market. This phenomenon has been observed on the capital market and has been investigated and described by behavioral finance. The research hypothesis tested in this study is that calendar effects are present on the real estate market. This paper aims to: 1) review calendar effects as model phenomena on the real estate market, 2) determine whether calendar effects occur on the real estate market and, if so, identify those anomalies, 3) determine whether and to what extent the real estate market is governed by seasonal diversity, 4) explain the significance of calendar effects to the real estate market. Research goals were pursued based on analyses of real estate transactions conducted in Olsztyn between 2004 and 2011.


2020 ◽  
Vol 32 (2) ◽  
pp. 371-388
Author(s):  
Akunnaya Pearl Opoko ◽  
Adedapo Adewunmi Oluwatayo ◽  
Bayo Amole ◽  
Ekundayo Adeyemi

The literature indicates that most housing in the urban areas of many countries in the global South is in informal settlements, provided through informal mechanisms that are often not well understood. This paper contributes to understanding the forces influencing real estate markets in informal settlements, drawing on a case study of the under-researched Ayobo community in Lagos, Nigeria. The paper examines the roles played by government agencies and other market actors, including buyers, sellers, informants, financiers and witnesses, in relation to the operation and regulation of informal land markets. The analysis of the data, drawn from a survey and interviews, reveals a thriving property market, which is socially if not formally regulated. The paper concludes that this flourishing informal market needs strengthening to effectively meet the housing needs of urban residents.


2020 ◽  
Vol 171 ◽  
pp. 02007
Author(s):  
Patrycja Pochwatka

Real estate, in modern times, is exclusive merchandise, because it is in limited supply and is relatively high-priced compared with goods such as food, clothing, luxury goods. Properly conducted spatial planning can bring measurable benefits to both citizens and investors. This study aims to explore the directions of spatial development in the city of Lublin through an analysis of undeveloped properties sold over a study period of twenty-one months. The main objective of the study was to assess the conditions of spatial development in the city. Data from the Register of Prices and Values for Real Estates were analyzed and visualized cartographically. The number of sales of real property located on the outskirts of the city was far larger than for property situated in the central part of the area studied. During the analyzed period, a total area of 0.8895 km2 of land was sold in Lublin, which represents about 0.6% of the entire city area. Vast areas were sold in the districts located on the outskirts. Unsurprisingly, the smallest percentage of land was sold in the central part of the city. The trends observed on the undeveloped real estate market are helpful in assessing the level of suburbanization or urban-sprawl. Besides, the usefulness of cartographic methods for real estate market studies was stressed.


2015 ◽  
Vol 23 (3) ◽  
pp. 65-72
Author(s):  
Jacek Zyga

Abstract The similarity between premises, statutorily defined as the comparability of the compiled objects, is, in practice, identified by the statement of identity or the proximity of evaluation of the selected features describing the complied objects. Independent of the nature of these features (qualitative or quantitative), as well as of the method of identifying the proximity of their prices, the quest process for similar premises ends in the compilation of these premises into a group, which continues to remain inconsistent to some extent. The inevitable heterogeneity of the prices of premises summarized in this way leads to the suspicion that other features which had not been taken into account during the current stages of analysis exist. The identification of these features can significantly improve the quality of the valuation process based on the selected premises. The presented article discusses a method of identifying the plausible number of indiscernible factors influencing the differentiation of unitary prices in an analyzed set of premises, in the event when the collected information on these premises does not provide sufficient knowledge on the reasons behind such a differentiation. The result of the performed research can, in practice, be applied to program the procedures for the data search, and hence reduce the costs related to the acquisition of information on the premises (e.g. from the real estate market).


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