Is there a scope for Organic wine tourism development? A focus on South African wine industry.

Author(s):  
Radu Mihailescu
Author(s):  
Abel Duarte Alonso ◽  
Seng Kiat Kok

In exploring three wine regions located in emerging economies through the lens of the dynamic capabilities framework, this study contributes theoretically and empirically to the wine tourism and wine entrepreneurship literature. Unstructured, face-to-face interviews conducted among 32 Argentinian and Chilean wineries revealed the effects of and the potential to be gained from infrastructure, socioeconomic, and visitor demographic changes. Moreover, sensing and seizing upon potential opportunities was strongly associated with the above changes. More importantly, preparing for the future through reconfiguration or continuous renewal was illustrated, for instance, through a desire for highly personalised winery experiences. With the increasing globalisation of the wine industry and resulting wine tourism alternatives/substitutes, developing dynamic capabilities becomes crucial for the sustainability of wineries and wine regions. A proposed model based on the research enables understanding and appreciating opportunities and challenges in a dynamic wine tourism environment.


Agrekon ◽  
2021 ◽  
pp. 1-10
Author(s):  
Tracy Davids ◽  
Nick Vink ◽  
Kandas Cloete

2019 ◽  
Vol 23 (06) ◽  
pp. 1950054
Author(s):  
ABEL DUARTE ALONSO ◽  
SENG K. KOK ◽  
SEAMUS O'BRIEN

By drawing from the dynamic capabilities approach, this study examines innovation from the perspective of winery owners and managers representing four different countries. Semi-structured, face-to-face interviews were conducted with 56 participants. As many as 12 common forms of innovation were revealed among the four groups, with intangible aspects conforming the large majority. For instance, sensing comprised efforts to increase export markets, new winery equipment and technologies, whereas seizing included more presence in social media and wine tourism, focusing on niche-batch production, or preserving and rescuing ancient varietals. Reconfiguring was manifested through consistency in product quality, more knowledge of foreign languages, networking and by trying new ways, particularly in production processes. A resulting theoretical framework, which reveals a circular process among sensing, seizing and reconfiguring, is subsequently proposed. Similarly, a developed roadmap aligned with wineries’ way of innovating suggests important implications for wineries and their industry.


2018 ◽  
Vol 30 (2) ◽  
pp. 169-184 ◽  
Author(s):  
Dimitrios P. Stergiou ◽  
David Airey ◽  
Alexandros Apostolakis

Purpose The purpose of this paper is to investigate the wine tourism experience from the perspective of Generation Z adults in Greece, following an actual winery visit. Design/methodology/approach Responses were obtained from a total of 306 respondents drawn from student groups visiting a winery in the Achaia region of the Peloponnese, Western Greece, using convenience sampling. A list of winescape attributes was adopted for testing and used to structure self-administered questionnaires. The data collected were analysed using a factor-analytic and importance-performance analysis framework. Findings Five factors that promote understanding of the desired wine tourism experience of Generation Z adults were identified, namely, cost considerations and wine and entertainment both perceived to be important but the winery’s performance on the same was poor, destination attributes and service staff both perceived to be important with good performance and learning about wine perceived to be unimportant with low performance. Originality/value This is the first academic study focusing specifically on the winery experience from the perspective of Generation Z. As such, it has provided new and useful insights for researchers and managers in the wine industry concerning the experience of this under-researched generational cohort.


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