Sensing, seizing and reconfiguring: Understanding wine tourism development in emerging economies through the dynamic capabilities approach

Author(s):  
Abel Duarte Alonso ◽  
Seng Kiat Kok

In exploring three wine regions located in emerging economies through the lens of the dynamic capabilities framework, this study contributes theoretically and empirically to the wine tourism and wine entrepreneurship literature. Unstructured, face-to-face interviews conducted among 32 Argentinian and Chilean wineries revealed the effects of and the potential to be gained from infrastructure, socioeconomic, and visitor demographic changes. Moreover, sensing and seizing upon potential opportunities was strongly associated with the above changes. More importantly, preparing for the future through reconfiguration or continuous renewal was illustrated, for instance, through a desire for highly personalised winery experiences. With the increasing globalisation of the wine industry and resulting wine tourism alternatives/substitutes, developing dynamic capabilities becomes crucial for the sustainability of wineries and wine regions. A proposed model based on the research enables understanding and appreciating opportunities and challenges in a dynamic wine tourism environment.

2019 ◽  
Vol 23 (06) ◽  
pp. 1950054
Author(s):  
ABEL DUARTE ALONSO ◽  
SENG K. KOK ◽  
SEAMUS O'BRIEN

By drawing from the dynamic capabilities approach, this study examines innovation from the perspective of winery owners and managers representing four different countries. Semi-structured, face-to-face interviews were conducted with 56 participants. As many as 12 common forms of innovation were revealed among the four groups, with intangible aspects conforming the large majority. For instance, sensing comprised efforts to increase export markets, new winery equipment and technologies, whereas seizing included more presence in social media and wine tourism, focusing on niche-batch production, or preserving and rescuing ancient varietals. Reconfiguring was manifested through consistency in product quality, more knowledge of foreign languages, networking and by trying new ways, particularly in production processes. A resulting theoretical framework, which reveals a circular process among sensing, seizing and reconfiguring, is subsequently proposed. Similarly, a developed roadmap aligned with wineries’ way of innovating suggests important implications for wineries and their industry.


2019 ◽  
Vol 31 (6) ◽  
pp. 885-909 ◽  
Author(s):  
Abel Duarte Alonso ◽  
Seng Kok ◽  
Seamus O'Brien

Purpose The purpose of this study is to propose a framework to understand firms’ adaptation to uncertainty and change, specifically, in regards to the perceived impacts of the Brexit phenomenon. In doing so, the study considers entrepreneurial action theory (EAT) and the dynamic capabilities approach (DCA). Design/methodology/approach Face-to-face interviews were conducted with owners and managers of 34 family-run firms operating in Italy’s Prosecco Superiore and Spain’s Cava industries. Findings The element of uncertainty because of the imminent Brexit decision clearly emerged and was demonstrated through various effects on firms including the falling British Pound. The findings revealed that combining the EAT and the DCA provides a stronger explanation in understanding adaptation to uncertainty. For example, sensing (DCA) was suggested to be a precursor of opportunity attention and evaluation (EAT) or recognising opportunities and was subsequently manifested by operators’ action or seizing (DCA), including through more involvement in exports and wine tourism. Originality/value The study is one of the few efforts to date to examine the potential impacts of an uncontrollable contemporary phenomenon, and ways to adapt from the perspective of entrepreneurs involved in a traditional and socioeconomically significant industry. The different adaptive strategies that emerged from the findings can provide practical insights. The proposed framework emphasises the theoretical and practical value of understanding adaptation through the lens of the adopted theoretical foundations.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abel Duarte Alonso ◽  
Seng Kok ◽  
Jeremy Galbreath

Purpose The purpose of this study is to investigate about women involved in the wine industry of emerging economies, including their journey, perceived progression in the industry, their impact and required characteristics to adapt to this industry. Because of its significance in the context of this research, social cognitive theory (SCT) will be adopted. Design/methodology/approach Face-to-face, in-depth on-site interviews were conducted with 15 female winery owners and managers in three separate South American wine regions. Findings While overall participants recognised persistent barriers for women to work in the wine industry, they also acknowledged increased opportunities for females, which have led to stronger roles for women. Importantly, sensitivity, by being detail-oriented in service encounters while practicing subtlety in winemaking, was revealed as a key differentiating trait. Further, fundamental tenets of SCT, particularly self-efficacy, became apparent when participants reflected on their own journeys, as well as on how future female entrants could successfully adapt to the wine industry. Originality/value The study draws on SCT’s underpinnings to examine an under-researched area, notably, the journey of entrepreneurial women in the wine industry of emerging economies. Apart from the gathered empirical evidence concerning such a journey, a proposed framework extends SCT, thereby highlighting the role of self-efficacy, a determinant factor in enhancing women’s presence and involvement in the wine industry. This presence is closely linked to women’s progression and journey in the industry, where determination contributes to their adaptation, learning and accumulation of knowledge, with important implications for their future and the future of other female entrants.


Author(s):  
Patrik Kubát ◽  

In the last two decades, Serbia has begun to re-establish itself within other wine-producing countries. One of the Serbian wine regions – Šumadija – caught hold of this opportunity and launched in the wine tourism industry. This paper, based on visits to Šumadija wineries and interviews with winemakers, is a survey of the present tourism infrastructures and wine histories. The aim is to explore the capacity of the wine industry in its attempt to develop tourism as a component of regional developmental progress. It is a review of the wine tourism situation and development in the Šumadija region, a survey of where it is today, and an assessment of its potential in the future. The author conducted interviews with winemakers and collected primary data from tourists at the regional wine event in 2017. In conclusion, recommendations are made for the further development of the area as a wine destination.


2020 ◽  
Vol 32 (10) ◽  
pp. 3157-3176
Author(s):  
Abel Duarte Alonso ◽  
Seng Kiat Kok

Purpose The purpose of this paper is to investigate the different traits, characteristics and skills future professionals need to contemplate to address the demands of the competitive wine industry, more specifically, concerning the provision of wine tourism experiences. The insights within self-determination theory are considered to develop more robust understanding of this central theme. Design/methodology/approach The views of 32 winery representatives in ownership and management roles, operating in two emerging economies were gathered through un-structured, face-to-face interviews conducted on-site. Findings Participants’ comments revealed five key dimensions illustrated, notably, through attitudinal aspects (passion, empathy), knowledge-based (constant learning), strategy-based (problem-solver), previous work experience and adaptation-based. This last aspect highlighted coping with the dynamic nature of the industry, while assimilating tasks or learning by doing. These findings have important implications, in particular, for the future delivery of wine tourism experiences. Originality/value By empirically examining an important knowledge gap associated with the traits and characteristics of future wine tourism professionals, the study provides original and valuable practical insights. From a theoretical point of view, the study proposes a model originating from the findings and its associations with the revisited theoretical underpinnings.


2019 ◽  
Vol 44 (2) ◽  
pp. 96-109 ◽  
Author(s):  
Abel Duarte Alonso ◽  
Seng Kok ◽  
Michelle O’Shea

While the growth of family business (FB) research is undisputable, knowledge gaps have been recognized, notably, regarding the lack of a strategic management theory, and a predominance of quantitative over qualitative methods when researchers examine FBs. This study seeks to address these research gaps. First, the study proposes a framework based on the knowledge-based view framework and the dynamic capabilities approach to examine adaptation to adversity and to a changing business environment through the case of Hawkshead Relish Company, a family firm operating in the United Kingdom. Second, it employs a qualitative approach. Face-to-face interviews, on-site observations and archival information of the firm helped reveal the association between dynamic capabilities, knowledge acquisition, networking and innovation. Sensing, seizing and transforming were manifested within and through the organization’s strategy and practice. Overall, the framework emphasizes how the above associations are applicable to family firms when adapting to adversity and change.


2016 ◽  
Vol 18 (1) ◽  
pp. 107-122 ◽  
Author(s):  
Joice Lavandoski ◽  
Alfonso Vargas-Sánchez ◽  
Patrícia Pinto ◽  
João Albino Silva

Companies with innovative behavior seek differentiation and are constantly reconciling needs and internal objectives with new market opportunities and restrictions imposed by the institutional framework. The involvement of the wineries with the service sector, by adapting to wine tourism, raises an innovative process which requires some organizational change. This study deals with this issue, arguing that the wineries’ change process toward wine tourism development may occur as a result of internal drivers and external pressures. In this sense, the wineries are analyzed through two different points of view: an intraorganizational perspective with the dynamic capability approach, and an interorganizational perspective with the institutional theory. Structural equation modeling methodology is used to estimate and validate the model, which aims to explain the causes and effects of wine tourism development. Results support the propositions that through wine tourism development, the wineries create, extend, and modify their processes, building and using dynamic capabilities, whereas institutional factors shape firms’ behavior and ensure social legitimacy, besides improving their organizational performance.


2017 ◽  
Vol 29 (1) ◽  
pp. 20-36 ◽  
Author(s):  
Abel Duarte Alonso

Purpose The purpose of this exploratory study is to identify the most important resources, and emerging issues among Spain’s Cava wineries, including opportunities and challenges, from predominantly winery operators, and through the lens of the resource-based view of the firm (RBVF). Design/methodology/approach Unstructured, face-to-face, in-depth interviews were conducted with the representatives of five Cava firms, and with the manager of the local Institute of Cava in Sant Sadurnà d’Anoia, Spain. In addition, owners/managers of seven other Cava wineries provided responses and comments via email. Findings The attributes pertaining to the RBVF, such as valuable, rare, imperfect imitable resources, and (non)substitutability emerged in the present study, illustrated by the local designation of origin, tradition/history, territory, specific grape varietals and increased perceived quality of Cava products. To address pressing challenges and maximise opportunities, particularly the decline of domestic Cava consumption, participants underline strategies to gain more exposure in international wine consumer markets, and also benefit from the growing popularity of gastronomy and wine tourism. Originality/value Originality and value in this research are demonstrated in two ways. First, the study focuses on a region, which, despite its long history and tradition, has received limited attention from the academic literature, especially in recent years. Second, the study adopts the RBVF to facilitate understanding of contemporary issues affecting Cava wineries, and in aligning theory and findings. To date, this theoretical framework has been marginally adopted to examine the wine industry; this limitation is even more evident within the Cava industry.


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