scholarly journals A Multistage Sampling Case Study in India of Food Packaging on Buyers’ Behavior

2019 ◽  
pp. 1-7 ◽  
Author(s):  
Saumya Bakshi ◽  
Harshika Choudhary ◽  
P. S. Badal
Keyword(s):  
Food Packaging ◽  
Uttar Pradesh ◽  
Sales Promotion ◽  
Purchasing Decision ◽  
Impulsive Buying ◽  
Buyer Behaviour ◽  
Basic Purpose ◽  
Self Service ◽  
Multistage Sampling

Due to increasing self-service and changing consumers’ lifestyles, interest in packaging as a tool of sales promotion and stimulator of impulsive buying is growing. The basic purpose of this paper was to find out how different elements of packaging influence buyer behaviour at different stages of purchasing. Varanasi district (Uttar Pradesh) was selected for the study purposively. The Results showed that all the packaging elements are highly important to consumers’ depending on their demographics and these factors can highly influence their purchasing decision.

scholarly journals The Big Indian Dream Package and IIT JEE

2021 ◽  
pp. 251660422110205
Author(s):  
Mahalakshmi Sankar
Keyword(s):  
Environmental Factors ◽  
Education Policy ◽  
Consumer Behaviour ◽  
Sales Promotion ◽  
Advertising Appeals ◽  
National Education ◽  
Buyer Behaviour ◽  
National Education Policy

This case study describes the macro-environmental factors responsible for the growth of coaching classes in India with particular reference to IIT JEE preparation. The case chronicles the explosive growth in the coaching classes industry fuelled by big dollar packages promised to IIT graduates. Consumer behaviour related to selecting a coaching class is analysed with particular reference to dissonance-reducing buyer behaviour that parents strive to achieve. The role of advertising appeals and sales promotion through admission and scholarship examinations in influencing consumer behaviour can be debated and analysed. The case study opens up a discussion on the effect of National Education Policy 2020 on the industry.

scholarly journals SERVICE CENTRES IN RURAL DEVELOPMENT : A CASE STUDY OF JAUNPUR DISTRICT, UTTAR PRADESH

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Dinesh Kumar ◽  
Dinesh Kumar ◽  
Dinesh Kumar
Keyword(s):  
Uttar Pradesh ◽  
Secondary Data ◽  
Spatial Arrangement ◽  
Population Index ◽  
Service Centre ◽  
Block Level ◽  
Centrality Score ◽  
Eastern Uttar Pradesh ◽  
Fifth Order

This paper attempts to deal with the identifying the service centers and calculation of the spatial arrangement with complementary area of service centres in Jaunpur district Jaunpur district of Uttar Pradesh. The study area is situated in Eastern Uttar Pradesh of the Middle Ganga Plain. The study is exclusively based on secondary data collected at block level from different offices. The centrality score has been calculated on the basis of three type of indices like functional centrality index, working population index and tertiary population index. There are 31 function or services selected judicially from five sectors (administrative, agricultural and financial, educational, health and transport and communication) to measure the centrality of service centre. The thissen polygon and berry breaking point method has been used for measure the complementary area. Total 88 service centres have been identified as first, second, third, fourth and fifth order service centre. The number of I, II, III, IV, and V order centres accounts for 43, 24, 16, 4, and 1 respectively.

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