scholarly journals Promoting WICO 2.0 from PT. Telkom Surabaya Mergoyoso,Tbk to the Customers by Using a Promotional Video

K ta Kita ◽  
2019 ◽  
Vol 7 (3) ◽  
pp. 435-440
Author(s):  
Diondi Mereki Menteng
Keyword(s):  
Service Provider ◽  
Business Communication ◽  
Internet Service Provider ◽  
Internet Service ◽  
Final Project ◽  
Sales Team ◽  
Promotional Video ◽  
A Company

This Business Communication Final Project (BCFP) is made for PT. Telkom Surabaya mergoyo,tbk, a company which offers service in telecommunications and internet service provider in Indonesia. The problem of the project is how to promote the products and services that Wico 2.0 offers. Using the BCFP, the promotional video will be able to help the marketing and the sales to sell the company’s product and also make the customers aware with the uniqueness of the products. The promotional video contains the products of Wico 2.0 and the Uniqueness of Wico 2.0 itself. The video shows facilites of Wico 2.0. The promotion video also explains the benefits of Wico 2.0. Using this BCFP, the customers will be know more about Wico 2.0. The video can also help the marketing and sales team to sell Wico 2.0, so that they can increase the sale of Wico 2.0. Keywords: A promotional video, Wico 2,0, Telkom Indonesia, advertising

Charity Sport Event Sponsorship as Value Creation Strategy: An Event Participant Perspective

2021 ◽  
pp. 1-14
Author(s):  
David Fechner ◽  
Kevin Filo ◽  
Sacha Reid ◽  
Robyn Cameron
Keyword(s):  
Multiple Sclerosis ◽  
Value Creation ◽  
Service Provider ◽  
Internet Service Provider ◽  
Sport Event ◽  
Internet Service ◽  
Creation Process ◽  
Semistructured Interviews ◽  
Sport Events ◽  
Value Creation Process

Sponsoring charity sport events (CSEs) represents an opportunity for businesses to achieve a variety of marketing objectives. Event sponsors need to promote their brand in an authentic manner because CSE participants may be skeptical of the sponsor if they believe the organization is supporting the event solely for commercial purposes. The current research examines the perceptions that CSE participants have for a sponsor’s contribution to the value creation process of the event. Semistructured interviews (N = 17) were conducted with MS (multiple sclerosis) Moonlight Walk 2018 participants to explore how this key stakeholder perceives the contribution of the sponsor (Harbour ISP [Internet service provider]) in the event experience. Five themes were uncovered: raising CSE awareness, cultivating a fundraising network, engaging authentically, celebrating constituents, and providing operational support. Building on the findings of this research, CSE managers and sponsors should work to share the story behind their partnership while integrating event participants in the development of the sponsorship program.

scholarly journals PROMOTING PT. ANEKA INDO MAKMUR AND ITS PRODUCTS USING A COMPANY PROFILE VIDEO

K ta Kita ◽  
2017 ◽  
Vol 5 (1) ◽  
pp. 21-27
Author(s):  
Amelia Abrianti ◽  
Jusuf I Ibrahim
Keyword(s):  
Mission Statement ◽  
Employee Performance ◽  
Business Communication ◽  
Working Environment ◽  
Final Project ◽  
Hard Time ◽  
Marketing Tool ◽  
Product Description ◽  
A Company

This Business Communication Final Project (BCFP) is made for PT. Aneka Indo Makmur (AIM), one of the biggest biscuits manufacturers in Indonesia. The background of the study is the fact that the company has a hard time getting new partners or distributors. PT. AIM does not have a right promotional tool that can convince the partners to work together with the company. Because of this problem, the company cannot develop the business. Thus, PT. AIM needs a company profile video which not only can give a clearer information about the company, but also can function as a marketing tool for PT. AIM, to promote its unique strengths and attract more partners or distributors. This company profile video contains the company’s history, product description, structure of the company, employee performance, company’s vision and mission statement, company’s working environment, and also rewards that the company has received.

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