COMPOSITIONAL MODELING OF ASSESSMENT OF THE IMPACT OF DIGITAL STRATEGY

2020 ◽  
Vol 10 (2) ◽  
pp. 413-422
Author(s):  
Maiya Batyrbekova ◽  
Mariana Petrova ◽  
Irina Ussova
PUBLICACIONES ◽  
2019 ◽  
Vol 49 (2) ◽  
pp. 133-149
Author(s):  
J. Gabriel Domínguez Castillo ◽  
Edith Juliana Cisneros Cohernour ◽  
Miguel Angel Suaste Escalante ◽  
Ileana del Socorro Vázquez Carrillo

In the XXI century, it is crucial for people belonging to vulnerable and highly marginalized communities have access to telecommunications and have the minimum skills required to use technology, as they are rapidly becoming a tool for transmitting and obtaining information. In today information society, remains a digital divide between those who have access to technological computing resources and Internet, and those who do not, presenting a constant challenge for the development of our people. This paper analyzes the impact of a mixed training program, called: REBREDIG-PJA for the reduction of the digital divide in young and adult people from a vulnerable community in southeastern Mexico, which presents high levels of social marginalization. The results of this study are discussed under the guidelines of the National Development Plan (2013-2018) and the National Digital Strategy (2013) for Mexico and are compared with the guidelines stated in the State Development Plan (2012-2018) for Yucatan.


2020 ◽  
Vol 66 (5) ◽  
pp. 7-15
Author(s):  
M. Kirzhetska ◽  
Yu. Kirzhetskyy

The purpose of this investigation is to initiate the discussion of the digital strategy and its differences for the enterprises depending on the business size. The objective of this investigation is to define the essence of digital strategy for enterprises depending on the enterprise business size. In order to achieve this goal the following scientific tasks are defined: to reveal the essence of the concept of the enterprise digital strategy; to determine the components of the enterprise digital strategy depending on the s business. In order to achieve these objectives, analysis of indicators of information and communication technologies application at the enterprises of Ukraine (including small businesses) and EU countries in 2019 is carried out. Analysis of statistical information makes it possible to conclude that implementation of digital strategies or their elements at Ukraine enterprises is due to the annual growth of the digital data share which is created, stored and processed. The authors summarized the results of scientific developments concerning the essence of the enterprise «digital strategy» concept. An integrated approach for the determination of the digital strategy place and role defines that the enterprise digital strategy is subordinate to the enterprise corporate strategy, and its application provides the implementation of enterprise strategic objectives due to the digital resources use. In large and medium-sized businesses, the operation and integration of digital technology deals with a large part of the company and can go beyond its limits affecting products, business-processes, sales channels and supply chains. The potential benefits of digitalization have the impact on sales or productivity growth, creation of new value or new forms of interaction with contractors. As for small business digital strategy, it is the basis for the enterprise business strategy formed intuitively taking into account the market needs and it is based on the capabilities of the digital economy due to the application of digital resources in various business functions. The main components of the small business digital strategy are more flexible and are based on personalized ways of attracting customers and form a new value proposition of the enterprise by integration of information and communication technologies in products and services. Particularly, the objectives of small business digital strategy will be achieved by means of the following tools: digital marketing; business process digitization; Internet presence; e-commerce; business flexibility management.


2020 ◽  
Vol 21 (2) ◽  
pp. 746-757
Author(s):  
More Chinakidzwa ◽  
Maxwell Phiri

The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of similar evidence exists in the digital marketing domain. Empirical evidence of the impact of digital marketing capabilities on market performance of small to medium enterprise (SME) agro-processors particularly from developing countries remains scarce. The purpose of this paper was to investigate the impact of digital marketing capabilities on SME agro-processors’ both intermediate and final market performance outcomes. To achieve this, we conducted a survey of 298 SME agro-processors’ managers and owners in Harare, Zimbabwe. A mixed sampling approach consisting of quota and stratified sampling approaches was adopted. We distributed a closed-ended questionnaire through the drop-off & pick-up and interviewer-based methods. The data was analysed statistically using STATA version 15. Multiple logistic regression was conducted to determine impact of digital marketing capabilities on market performance. Our findings indicate that digital strategy development & execution, digital market innovation, e-market sensing and leadership capabilities positively influence intermediate market outcomes of customer awareness, customer attitudes, availability, and brand associations. However only digital strategy development & execution capability was positively associated with final market performance outcomes of sales growth, market share and profitability. These results imply that agro-processors must develop digital marketing capabilities that enable them to move beyond intermediate market outcomes to attain the primary business objectives of profitability, sales growth and market share. Attaining intermediate market outcomes only is not enough for business sustainability. The study contributes to literature by extending the marketing capabilities discussion to the digital marketing environment in a developing country context. This was important because marketing knowledge is contextual, as such cannot easily be transferred from one market to the other.


2021 ◽  
Vol 35 (1) ◽  
pp. 249-264
Author(s):  
Oualid Meraghni ◽  
Latifa Bekkouche ◽  
Zakaria Demdoum

Abstract The study aims to demonstrate the conceptual and practical framework of digital transformation and its impact on accounting information systems by focusing on the requirements of digital transformation, such as the digital strategy, the necessary knowledge of the human element, and the effects and obstacles facing the digitization of accounting information systems. The study attempts to answer the following question: What is the impact of digital transformation on accounting information systems in business organisations? The study uses deductive reasoning, based on many previous studies, by applying it to a sample of 237 individuals active in about 120 firms operating in the Algerian environment through a questionnaire distributed in 2021. The study has found a weak degree of awareness of the importance of digital transformation, and a low effort to develop accounting information systems in line with the requirements of digital transformation, all due to the presence of several high-impact challenges.


1962 ◽  
Vol 14 ◽  
pp. 415-418
Author(s):  
K. P. Stanyukovich ◽  
V. A. Bronshten

The phenomena accompanying the impact of large meteorites on the surface of the Moon or of the Earth can be examined on the basis of the theory of explosive phenomena if we assume that, instead of an exploding meteorite moving inside the rock, we have an explosive charge (equivalent in energy), situated at a certain distance under the surface.


1962 ◽  
Vol 14 ◽  
pp. 169-257 ◽  
Author(s):  
J. Green

The term geo-sciences has been used here to include the disciplines geology, geophysics and geochemistry. However, in order to apply geophysics and geochemistry effectively one must begin with a geological model. Therefore, the science of geology should be used as the basis for lunar exploration. From an astronomical point of view, a lunar terrain heavily impacted with meteors appears the more reasonable; although from a geological standpoint, volcanism seems the more probable mechanism. A surface liberally marked with volcanic features has been advocated by such geologists as Bülow, Dana, Suess, von Wolff, Shaler, Spurr, and Kuno. In this paper, both the impact and volcanic hypotheses are considered in the application of the geo-sciences to manned lunar exploration. However, more emphasis is placed on the volcanic, or more correctly the defluidization, hypothesis to account for lunar surface features.


1997 ◽  
Vol 161 ◽  
pp. 197-201 ◽  
Author(s):  
Duncan Steel

AbstractWhilst lithopanspermia depends upon massive impacts occurring at a speed above some limit, the intact delivery of organic chemicals or other volatiles to a planet requires the impact speed to be below some other limit such that a significant fraction of that material escapes destruction. Thus the two opposite ends of the impact speed distributions are the regions of interest in the bioastronomical context, whereas much modelling work on impacts delivers, or makes use of, only the mean speed. Here the probability distributions of impact speeds upon Mars are calculated for (i) the orbital distribution of known asteroids; and (ii) the expected distribution of near-parabolic cometary orbits. It is found that cometary impacts are far more likely to eject rocks from Mars (over 99 percent of the cometary impacts are at speeds above 20 km/sec, but at most 5 percent of the asteroidal impacts); paradoxically, the objects impacting at speeds low enough to make organic/volatile survival possible (the asteroids) are those which are depleted in such species.


1997 ◽  
Vol 161 ◽  
pp. 189-195
Author(s):  
Cesare Guaita ◽  
Roberto Crippa ◽  
Federico Manzini

AbstractA large amount of CO has been detected above many SL9/Jupiter impacts. This gas was never detected before the collision. So, in our opinion, CO was released from a parent compound during the collision. We identify this compound as POM (polyoxymethylene), a formaldehyde (HCHO) polymer that, when suddenly heated, reformes monomeric HCHO. At temperatures higher than 1200°K HCHO cannot exist in molecular form and the most probable result of its decomposition is the formation of CO. At lower temperatures, HCHO can react with NH3 and/or HCN to form high UV-absorbing polymeric material. In our opinion, this kind of material has also to be taken in to account to explain the complex evolution of some SL9 impacts that we observed in CCD images taken with a blue filter.


1997 ◽  
Vol 161 ◽  
pp. 179-187
Author(s):  
Clifford N. Matthews ◽  
Rose A. Pesce-Rodriguez ◽  
Shirley A. Liebman

AbstractHydrogen cyanide polymers – heterogeneous solids ranging in color from yellow to orange to brown to black – may be among the organic macromolecules most readily formed within the Solar System. The non-volatile black crust of comet Halley, for example, as well as the extensive orangebrown streaks in the atmosphere of Jupiter, might consist largely of such polymers synthesized from HCN formed by photolysis of methane and ammonia, the color observed depending on the concentration of HCN involved. Laboratory studies of these ubiquitous compounds point to the presence of polyamidine structures synthesized directly from hydrogen cyanide. These would be converted by water to polypeptides which can be further hydrolyzed to α-amino acids. Black polymers and multimers with conjugated ladder structures derived from HCN could also be formed and might well be the source of the many nitrogen heterocycles, adenine included, observed after pyrolysis. The dark brown color arising from the impacts of comet P/Shoemaker-Levy 9 on Jupiter might therefore be mainly caused by the presence of HCN polymers, whether originally present, deposited by the impactor or synthesized directly from HCN. Spectroscopic detection of these predicted macromolecules and their hydrolytic and pyrolytic by-products would strengthen significantly the hypothesis that cyanide polymerization is a preferred pathway for prebiotic and extraterrestrial chemistry.


Author(s):  
Lucien F. Trueb

Crushed and statically compressed Madagascar graphite that was explosively shocked at 425 kb by means of a planar flyer-plate is characterized by a black zone extending for 2 to 3 nun below the impact plane of the driver. Beyond this point, the material assumes the normal gray color of graphite. The thickness of the black zone is identical with the distance taken by the relaxation wave to overtake the compression wave.The main mechanical characteristic of the black material is its great hardness; steel scalpels and razor blades are readily blunted during attempts to cut it. An average microhardness value of 95-3 DPHN was obtained with a 10 kg load. This figure is a minimum because the indentations were usually cracked; 14.8 DPHN was measured in the gray zone.


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