REGIONAL MEDIA AND THEIR FUNCTIONING IN MODERN COMMUNICATION CONDITIONS (a Case Study of the Media of the Republic of Mordovia)

The article analyzes web portals and public pages of regional media, which help the media adapt to modern communication conditions. The material under study is texts published in the five media sources most popular in Mordovia and on their public pages on the VKontakte social networking service. We carried out a content analysis of more than 1,000 media texts and a qualitative analysis of about 500 materials. Basing on that, we ranked the media according to the activity of their subscribers and identified characteristics that allow the media to increase the number of subscribers and promote their activity, such as the expressiveness of materials, the use of various stylistic devices aimed at attracting the attention of the audience. Regional media are successfully using the platforms of all social networking services and messengers, the number of subscribers to each of them is regularly increasing. We have also identified the prospects for the development of regional media: a greater diversity in genres, in stylistic, thematic and multimedia presentation of information, a prompt response to the requests of the audience and subscribers will help to increase the competitiveness in the information market of the region. In conclusion, we offer criteria for the effective presentation of information on public pages and web portals that promotes a response of the audience.

Knowledge-Oriented Tool Complex Processing Databases of Scientific Publications

Introduction. Nowadays, numerous applications and tools are known that implement information retrieval technologies in various text sources in accordance with specified parameters. Moreover, the search results are provided to the user for each search parameter individually and not related to each other. And the application of Semantic Web technologies for the purpose of multi-parameter and related information retrieval in various sources in Ukraine is at the initial stage of development. A separate problem is the multimedia presentation of search results and their comparison with the conceptual structure of the domain of interest (Knowledge Domain) with the goal of extracting new knowledge. From this point of view, it is relevant for scientific research to process the scientific publications of one author, authors of a scientific unit and the academic institute as a whole, using the Semantic Web technologies, multimedia presentation of information, and effective support for the process of extracting new knowledge. Purpose. Designing the architecture and functioning algorithms of the instrumental complex for processing databases of scientific publications, as well as developing examples of using a formal description of a scientific article with a number of queries. Methods. The methods and models used in this work are based on Semantic Web information technologies focused on the development and use of subject ontologies. Ontologies are the basic components of these technologies both for conducting scientific research and creating large databases, including scientific publications of the authors. Results. The architecture of the instrumental complex for processing databases of scientific publications and the algorithms for its functioning at the preparatory and main stages have been developed. Examples of queries to the database of scientific publications that demonstrate the performance of IR are given. Conclusion. The article discusses the architecture of the instrumental complex for processing databases of scientific publications and the algorithms for its functioning at the preparatory and main stages. The steps of the preparatory phase, which are implemented by the knowledge engineer, are examined in detail. At the same time, the creation of two ontology models of the scientific article with the presentation of the corresponding ontographs was highlighted: the CRF-model describes the concepts contained in the article, and the OWL-model describes the structural components of the article. In conclusion, examples of queries to the databases of scientific publications are presented, demonstrating the performance of the instrumental complex. Further, it is necessary to expand the use in the development of IR technologies, such as cognitive semantics and graphics, multimedia presentation of information, focused on the effective support of the processes of extraction and/or generation of new knowledge.

The effectiveness of digital multimedia presentation of trial information on recruitment and retention of patients: Protocol for a study within a trial (SWAT).

Background: Studies within trials (SWATs) present an opportunity to examine design factors that may impact on the successful delivery of trials. One area in need of research is trial recruitment. Recruiting patients to trials is a major challenge facing trialists. Failure to meet recruitment targets can result in delays and underpowered studies. This SWAT evaluates the effectiveness of hand-held digital multimedia presentation of trial information and standard written patient information to potential participants on recruitment and retention to a host trial. Methods: This is the protocol for SWAT 15, a two-group, embedded parallel randomised controlled trial (RCT) (ISRCTN12838042) designed within a host trial - the SATIN trial (ISRCTN88111427), a RCT designed for implementation in the Irish primary care setting. The SWAT eligibility criteria was determined by the host trial. General practices who agree to participate in the host trial will provide women (participants) who are willing to consider participating in the host trial with either a multimedia digital information resource facilitated through a handheld tablet device, plus a written participant information leaflet (Intervention) or a written participant information leaflet (comparator). Outcomes are recruitment and retention to the host SATIN trial and participant’s quality of decision-making. Discussion: Although designed to be implemented in a host trial, the host trial, was suspended and therefore this SWAT was not implemented. The protocol and the lessons learnt whilst developing it offer guidance to researchers who wish to answer similar research questions in the future in a similar context or setting. Trial registration: ISRCTN Registry ISRCTN12838042 (11/10/2017)

Does speaker’s voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?

Purpose This study aims to examine the effects of voice enthusiasm (enthusiastic voice vs calm voice) on social ratings of the speaker, cognitive load and transfer performance in multimedia learning. Design/methodology/approach Two laboratory experiments were conducted in which learners learned from a multimedia presentation about computer algorithm that was narrated by either an enthusiastic human voice or a calm human voice. Findings Results from Experiment 1 revealed that the enthusiastic voice narration led to higher social ratings of the speaker and transfer performance when compared to the calm voice narration. Experiment 2 demonstrated that the enthusiastic voice led to higher affective social ratings (human-like and engaging) and transfer performance as compared to the calm voice. Moreover, it was shown that a calm voice prompted a higher germane load than an enthusiastic voice, which conforms to the argument that prosodic cues in voice can influence processing in multimedia learning among non-native speakers. Originality/value This study extends from prior studies that examined voice effects related to mechanization, accent, dialect, and slang in multimedia learning to examining the effects of voice enthusiasm in multimedia learning.