Interactions of stimulus quality and semantic context on N400 in visual word recognition

The joint effects of stimulus quality and semantic context in visual word recognition were examined with event-related potential (ERP) recordings. In one-character Chinese word recognition, we manipulated stimulus quality at two degradation levels (highly vs. slightly degraded) and semantic context at two priming levels (semantically related vs. unrelated). In a prime–target–probe trial flow, ERPs were recorded to the target character which was presented in either high or slight degradation and which was preceded by either a semantically related or unrelated prime character. The target character was then followed by a probe character which was either identical to or different from the target character. Subjects were instructed to make target–probe matching judgments. The ERP results demonstrated a degradation by priming interaction, with larger N400 semantic priming effects for slightly degraded targets. Moreover, the degradation effects were observed on the P200, N250, and N400. These findings provided evidence for the cascaded model of visual word recognition such that the visual processing cascaded into the semantic stage and thus interacted on the N400 amplitude. The results were compared to an earlier study with a null ERP degradation by priming interaction. The ramifications of these results for models of visual word recognition are discussed.

The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

Virtual Reality (VR) can play a key role in automotive marketing research, lowering costs and shortening the time to launch a new product. However, few VR applications support automotive customers’ experiences during the early stages of product design. This study aims to identify and characterize into attributes the challenges and opportunities for the application of Virtual Reality in car clinics through a systematic review of the literature and patents. We searched PatentScout, ScienceDirect, Springer, and IEEEXplore for studies published between the databases’ inception and July 2020. Of the 77,383 patents and 336,785 articles identified, 72 and 13 were eligible, respectively. We discovered that patents are strongly concentrated by a few inventors, that the United States has the most records, and that the most prevalent applications relate to devices for automatically reading responders’ emotions in virtual environments. The articles revealed sixteen categories of challenges and opportunities: cost, location to customers, flexibility in interactions, model transportation, depth perception, haptic perception, motion, movement perception/physical collision, color and texture, sound feedback, product interaction/manipulation, visual–spatial, graphic quality, intuitiveness, cybersecurity, and cybersickness. Virtual Reality may be used for automotive marketing research but key factors such as hardware and software specification, stimulus quality, and survey objectives must be considered.

Recent advances in research on the association between consciousness and unconsciousness in China

In recent decades, Chinese scholars have introduced and modified several experimental paradigms for studying consciousness. With the advent of new fields, the paradigms used by Chinese scholars are essentially at the level of those used abroad. More importantly, they have proposed theories of consciousness including the concrete-and-steel model; the model of the interrelationship between consciousness, attention, and stimulus quality; the station monitoring room model; and the emergence theory. These theories have similarities as well as differences with classical theories of consciousness and unconsciousness, and have enriched the theoretical thinking in this field. However, there is still room for considerable theoretical and experimental development of the novel consciousness and unconsciousness research emerging from China; theories must be further developed and additional experimental research conducted in China.

The influence of relatedness proportion on the joint relationship among word frequency, stimulus quality, and semantic priming in the lexical decision task

In the lexical decision task, the additive effects of stimulus quality and word frequency have been used to infer the presence of independent processing stages in visual word recognition. Importantly, this pattern can be moderated by semantic priming, suggesting the presence of a retrospective prime retrieval mechanism that is selectively engaged based on task context (i.e., utility of the primes). We examine the sensitivity of this mechanism in two lexical decision experiments that manipulate stimulus quality, word frequency, and semantic priming. Critically, we studied these joint effects when the proportion of related primes was set at .50 or .25. Results indicated that with a .50 relatedness proportion, a three-way interaction was obtained such that additivity between frequency and stimulus quality was found following related semantic primes, but an overadditive pattern was exhibited following unrelated primes. When the relatedness proportion was reduced to .25, this interaction was eliminated. Furthermore, relatedness proportion affected the magnitude of the stimulus quality by priming interaction but not the frequency by priming interaction. These results are interpreted within the context of a flexible lexical processer that adaptively engages processes in response to task context.