Antecedents and consequences of market orientation in international B2B market: role of export assistance as a moderator

Purpose The significance of market orientation (MO) in industrial marketing literature is immense. Separately, the role of dynamic managerial capability (DMC) as an individual-level capability has been found to be beneficial to business-to-business (B2B) transactions. However, the assessments of DMC as the antecedent to complement MO in achieving firm performance are rare. To address this knowledge gap, this study builds upon a research framework on the DMC theory and MO literature. Additionally, this study aims to investigate how export assistance avails MO-firm performance relationship and assists entrepreneurs to thrive in the international market. Design/methodology/approach The research was conducted among the entrepreneurial export manufacturing firms in the apparel industry in Bangladesh. Structural equation modelling was used to investigate the hypothesized relationship among 329 firms. Findings Two attributes of DMC, namely, managerial social capital and managerial cognition of entrepreneurs improve the MO process of export manufacturing firms. MO mediates the relationship between DMC and firm performance. Additionally, export assistance positively moderates the relationship between MO and the financial performance of the firm. Originality/value MO requires complementary capabilities to realize the value of it efficiently. This study strongly advocates entrepreneurs to nurture DMC to leverage MO and capitalize on emerging opportunities by productively using export assistance. Firms in the emerging economies often suffer from resource-scarcity and export assistance mitigates barriers to expand international operations and yield financial liberty to the firms operating in the international B2B market.

Effects of Urban Producer Service Industry Agglomeration on Export Technological Complexity of Manufacturing in China

Based on the measurement of producer service industry agglomeration and export technological complexity of manufactured products in 288 Chinese cities from 2000 to 2015, this paper illustrates the evolvement and spatial characteristics of the two factors through visualization figures, and discusses the effects of producer services agglomeration on export technological complexity of manufacturing through robust panel data models. The findings are as follows: as with the influence of industrial connection, empirical outcomes indicate that urban producer service agglomeration can promote technological complexity of export manufacturing on the full-sample level. Visualization analysis shows that the scale of producer service industry agglomeration and the export technological complexity of manufactured products around Chinese cities kept rising constantly during the study period. However, although the export technological complexity displayed a trickle-down effect, the producer service industry agglomeration experienced continuous polarization both on the national and the regional levels. Accordingly, as is shown in the empirical analysis by areas, regions with strong support from producer service industry saw a remarkable promotion in the export manufacturing technology, while the northwest and the northeast gradually lagged behind. Such results sufficiently prove that heterogeneity does exist in the performances of industrial connection between producer service industry and export manufacturing in cities of different regions in China.

The performance of export manufacturing firms: roles of international entrepreneurial capability and international opportunity recognition

PurposeThe international entrepreneurial capability has achieved its legitimacy in international business literature. Leveraging capabilities to recognise opportunities is considered a pivotal strategy to achieve success. Drawing on the entrepreneurship literature and opportunity perspective, this study aims to investigate the role of international entrepreneurial capability in enhancing the international opportunity recognition (IOR) process and the performance of export manufacturing firms.Design/methodology/approachStructural equation modelling has been used to test the hypothesised relationship on 388 export manufacturing entrepreneurial firms operating in the apparel industry of Bangladesh.FindingsThe results signify that three international entrepreneurial capabilities, namely, international networking, learning and marketing capability, positively enhance the IOR process of export manufacturing firms. The IOR process positively mediates the relationships between these international entrepreneurial capabilities and firm performance.Originality/valueMerely having the international entrepreneurial capability is not sufficient to escalate the firm performance. It must be amplified by various strategic actions such as the IOR process. Entrepreneurs need to capitalise on the international entrepreneurial capability to leverage the IOR process and generate non-financial performance success. Entrepreneurial firms that focus more on stimulating non-financial performance can secure better financial performance.

Impacts of dynamic managerial capability and international opportunity identification on firm performance

Purpose This paper aims to investigate the antecedents and outcomes of international opportunity identification (IOI) in export-manufacturing firms. The fundamental question addressed in this research is: How does dynamic managerial capability (DMC) of entrepreneurs contribute to IOI and success of the firms? Design/methodology/approach The research model was tested through structural equation modeling among the readymade garment manufacturing firms in the least developed country, Bangladesh. A survey was conducted with a random sampling approach and responses were collected from 390 firms. Findings The salient findings are: DMC has direct and indirect impacts through IOI on financial and non-financial performance; IOI mediates the relationship between managerial social capital and non-financial performance and between managerial cognition and non-financial performance; IOI has a negative relationship with the financial performance of the firms; and scope of accelerated internationalization positively moderates the relationship between IOI and financial performance of firms. Originality/value This paper notably shows that DMC of export-manufacturing entrepreneurs leads to the identification of the right kind of opportunities, which, in turn, generate better performance. It is advantageous for this type of firm to operate a business in multiple countries.