The Importance of the Mass Media in the Development of Ecological Awareness of Biodiversity Protection (Example: The Botanical Garden “Dulovine” Kolašin)

The mass media in the sphere of work include the production of information, communication, and the creation of public opinion in all areas of social life, including the areas that belong to the social and natural sciences, where ecology also belongs. They have become the basis for initiating social action in the field of environmental protection, which is necessary for the existence of raised ecological awareness, which is also expressed through knowledge about the threat to the balance in biodiversity and nature. The protection and preservation of biodiversity, as a significant part of the human environment, deserves more attention from the mass media, but also from the members of a social community. A modern man lives in an era of information abundance. It on many occasions disorients the modern consumer. For these reasons, a person, who already lives in a kind of "new media order", is recommended to adopt fundamental knowledge about the so-called media literacy, as well as biodiversity protection. This paper considers how the mass media should influence the raising of environmental awareness in the field of biodiversity conservation, taking into account all the dynamics and drama of information technology development and emerging forms of environmental and biodiversity threats.

Female forest owners as a market segment? Results from a marketing experiment in the context of a small forest service enterprise

Broad social changes are reflected in the forest owner structure, which has become increasingly diverse both demographically and in terms of objectives and values. This naturally also impacts forest owners’ interest towards using their forests as well as to their interest in purchasing various forest management services. This development highlights the need for service providers to better segment their clientele and plan their market communication accordingly. However, a surprisingly small amount of research has focused on the impact of marketing arguments for various forest owner segments. This study provides a first attempt to analyse, through a real-life marketing intervention, how effective marketing arguments are at promoting first thinning to female forest owners. For this, three marketing messages were created and sent out to 300 forest owners in Finland. One message explained the importance of first thinning to provide maximal economic income from forests, one explained the importance of first thinning in relation to biodiversity protection and climate change mitigation, and a control message included no value arguments. The results indicate that contrary to our hypothesis, the marketing message with the economic arguments raised more interest towards the first thinning service among female forest owners than the one with biodiversity protection and climate change mitigation values. The results further show that the control message was found to generate the least interest towards first thinning. This indicates that incorporating value arguments do improve the impact of a marketing message. Key words Market segmentation, female forest owner, marketing argument, economic values, biodiversity values

Kiwis Counting Kiwis: Biodiversity Monitoring on Private Land in New Zealand

<p>This thesis seeks to determine what monitoring will measure the effectiveness of public funding for the protection and enhancement of biodiversity on private land in New Zealand. To establish this, four questions have been asked: Is monitoring of biodiversity change on private land a requirement to provide information for biodiversity status reports? With biodiversity loss such a critical world issue, New Zealand has committed to its protection along with many other nations. The country's obligations and strategies for protecting, monitoring and reporting biodiversity change on private land are provided. Current reporting practices are critiqued and conclude that key data are not being collected and that private land is not well covered. As a result, biodiversity reports include very little biodiversity outcome data from private land. Are there are a core group of biodiversity monitoring methods suitable for landowners to measure the success of their conservation actions and to measure improvements to biodiversity on their land? 19 landowners and monitors who are engaged in conservation work and biodiversity outcome monitoring on private land have been interviewed in 12 case studies. These landowners and monitors are using 31 different monitoring methods. The methods have been assessed to see how landowners use the data and assessed against a set of criteria to determine their suitability. A core group of nine biodiversity monitoring methods emerge as the most useful in these cases. Do agencies which fund biodiversity protection and enhancement on private land need to measure the success of their funding initiatives? 18 agencies have given funds to these 12 case studies to support the conservation of some of the country's most threatened and endangered species, ecosystems and habitats that are found on their land. Results show that few quantitative indicators are used to measure improvements to biodiversity which may result from these grants. This research suggests ways for agencies which fund biodiversity protection on private land to measure the success of their funding initiatives so the effectiveness of these funds can be assessed. What biodiversity information do landowners need in order to make decisions about management on their land and to inform agencies which have funded biodiversity conservation on their land? The monitoring methods in use by landowners are considered in terms of their suitability to inform land management decisions and to inform funding agencies of the outcomes of the funds. This leads to a recommended core group of methods that can meet the needs of both parties. The research found that monitoring is as much a social event as a scientific exercise. Landowners found the social resources they needed to support their monitoring included having others to work with, having others to talk to like mentors, financial support, getting rewards from their monitoring results and gaining confidence to give it a go. All landowners and monitors identified barriers to monitoring they had to overcome, and these are discussed. This thesis recommends a list of core monitoring methods that are suitable for landowners to measure progress towards their biodiversity goals, improvements to biodiversity and can assist with land management decisions. They can also be used by funding agencies to judge the effectiveness of their funding towards the protection and enhancement of biodiversity on private land in New Zealand. This investigation highlights eight issues with funding goals, biodiversity monitoring and reporting on private land and provides 17 recommendations to address the issues. With 70% of New Zealand in private ownership, it is vital that landowners understand how their land contributes to the survival of native vegetation, habitats, ecosystems, species and their genes, which live on their land. The landowners in these 12 cases understand. They undertake conservation work and biodiversity monitoring, which demonstrates that landowners could provide information and evidence to measure the effectiveness of public funding for biodiversity protection on their land. These kiwi landowners are counting kiwis, and other biodiversity indicators, to measure the effect of their conservation work and its impact on restoring New Zealand's unique flora and fauna.</p>

Kiwis Counting Kiwis: Biodiversity Monitoring on Private Land in New Zealand

<p>This thesis seeks to determine what monitoring will measure the effectiveness of public funding for the protection and enhancement of biodiversity on private land in New Zealand. To establish this, four questions have been asked: Is monitoring of biodiversity change on private land a requirement to provide information for biodiversity status reports? With biodiversity loss such a critical world issue, New Zealand has committed to its protection along with many other nations. The country's obligations and strategies for protecting, monitoring and reporting biodiversity change on private land are provided. Current reporting practices are critiqued and conclude that key data are not being collected and that private land is not well covered. As a result, biodiversity reports include very little biodiversity outcome data from private land. Are there are a core group of biodiversity monitoring methods suitable for landowners to measure the success of their conservation actions and to measure improvements to biodiversity on their land? 19 landowners and monitors who are engaged in conservation work and biodiversity outcome monitoring on private land have been interviewed in 12 case studies. These landowners and monitors are using 31 different monitoring methods. The methods have been assessed to see how landowners use the data and assessed against a set of criteria to determine their suitability. A core group of nine biodiversity monitoring methods emerge as the most useful in these cases. Do agencies which fund biodiversity protection and enhancement on private land need to measure the success of their funding initiatives? 18 agencies have given funds to these 12 case studies to support the conservation of some of the country's most threatened and endangered species, ecosystems and habitats that are found on their land. Results show that few quantitative indicators are used to measure improvements to biodiversity which may result from these grants. This research suggests ways for agencies which fund biodiversity protection on private land to measure the success of their funding initiatives so the effectiveness of these funds can be assessed. What biodiversity information do landowners need in order to make decisions about management on their land and to inform agencies which have funded biodiversity conservation on their land? The monitoring methods in use by landowners are considered in terms of their suitability to inform land management decisions and to inform funding agencies of the outcomes of the funds. This leads to a recommended core group of methods that can meet the needs of both parties. The research found that monitoring is as much a social event as a scientific exercise. Landowners found the social resources they needed to support their monitoring included having others to work with, having others to talk to like mentors, financial support, getting rewards from their monitoring results and gaining confidence to give it a go. All landowners and monitors identified barriers to monitoring they had to overcome, and these are discussed. This thesis recommends a list of core monitoring methods that are suitable for landowners to measure progress towards their biodiversity goals, improvements to biodiversity and can assist with land management decisions. They can also be used by funding agencies to judge the effectiveness of their funding towards the protection and enhancement of biodiversity on private land in New Zealand. This investigation highlights eight issues with funding goals, biodiversity monitoring and reporting on private land and provides 17 recommendations to address the issues. With 70% of New Zealand in private ownership, it is vital that landowners understand how their land contributes to the survival of native vegetation, habitats, ecosystems, species and their genes, which live on their land. The landowners in these 12 cases understand. They undertake conservation work and biodiversity monitoring, which demonstrates that landowners could provide information and evidence to measure the effectiveness of public funding for biodiversity protection on their land. These kiwi landowners are counting kiwis, and other biodiversity indicators, to measure the effect of their conservation work and its impact on restoring New Zealand's unique flora and fauna.</p>

Ethnobotanical Study On Plants Used To Dye Traditional Costumes By The Baiku Yao Nationality of China

Background: The Baiku Yao are a branch of the Yao nationality in China. The unique dyeing process of traditional clothing employed by these people has distinct national characteristics, a profound impact on the production and life of local people, and important research value. For this reason, it is important to investigate and document the dyeing plants and the traditional knowledge involved in the dyeing of Baiku Yao traditional clothing. This study provides a reference for the inheritance and development of Baiku Yao traditional clothing dyeing culture, will help to find new natural, safe and healthy textile dyes, and provides materials for green dyeing of modern clothing. At the same time, it is also expected that the research results will have positive significance in promoting regional economic development, national cultural inheritance and biodiversity protection. Methodology: Information on dyeing plants was obtained using the free-list method and interviews with 61 Baiku Yao informants in Guangxi and Guizhou from January 2020 to August 2021. Based on the free-list method, we evaluated and screened out important plants by calculating the cognitive salience value of each plant. Results: The results showed that the people of Baiku Yao have accumulated rich traditional knowledge of dyeing plants and the long-term dyeing and other processes. We collected 23 kinds of plants and recorded the related traditional knowledge, such as the Baiku Yao name, life form, habitat, part(s) used, application type, usage, and area used. The results also showed that 15 plants (65.2%) have medicinal value and can be used to treat 18 aliments, and wild plants play a very important role in the life of the Baiku Yao. Conclusion: These plants not only meet the color needs of the Baiku Yao people but also have health care effects, aligning with the trends toward green dyeing and the health contentiousness of modern people. This study will aid the identification of new natural, safe and healthy textile dyes and is of positive significance in promoting regional economic development, national cultural inheritance and biodiversity protection.

Biodiversity Protection in Private Forests: PES Schemes, Institutions and Prosocial Behavior

The overall research question addresses the effectiveness of incentive mechanisms in poli -cies that enhance private forest owners’ biodiversity protection. In particular, the paper focuses on the link between forest owners’ motivations, incentives, and institutions, and questions the incentives of the current biodiversity protection policies. Our hypothesis is that the purely monetary nature of the incentives can cause a “crowding out effect”, i.e., forest owners may reduce their voluntary contribution to biodiversity protection that is driven by prosocial motivations (altruism, self-image, etc.). With this in mind, as well as the knowledge acquired via this project about forest owners’ motivations, we looked for the most effective combinations of “incentive mechanisms” (monetary and non-monetary) and “institutions” (national and local authorities, NGOs, etc.) to encourage forest owners to adopt biodiversity protection measures in their forests.