The thematic arrangement as a structural element of Internet discourse has been noted several times by researchers. The aim of this article was to analyse the forms of the thematic maintenance of discourse in the conditions of public internet communication. The study was run in the framework of a discursive approach. The basis is represented by news publications on Facebook, and online comments to them. The discourse was analysed via a structure-composite method. The findings allowed two forms of thematic maintenance of discourse in the Internet to be defined: in spiral order, and in chain order. Spiralling discourse occurs when the event being described is localised in time and its circumstances become the thematic core around which the conversation revolves, both in journalistic Internet publications and in the commentaries to them. However, this is practically a conversation about nothing: the introduction of new topics is aimed at keeping the audience interested in the underlying event, but clarifies nothing about the circumstances of the case. This form of discussion maintenance was extensively exemplified through the ‘Skripal case’. Its indicators are a lack of information regarding the main event, thematic incompleteness, repetition, the struggle of meanings, thematic diversity, introducing new themes. The second form of discourse maintenance, namely in chain order, was described through the example of the coronavirus topic. In this case, the topic development reflects the spread of the disease across the planet. The linguistic indicators of this form of discourse are indications of time, space and morbidity. The analysis of discourse maintenance forms in public internet communication enables the revelation of some laws in the arrangement of such seemingly sporadic speech constructs as online comments.