Formation and implementation of economic mechanism of brand-technologies of trading enterprises

In today's market, the strongest brand is a strategic resource in the fight against competitors. For many business owners and executives, building a strong brand is a key economic determinant of competition success or failure. The main problem of brand introduction is the understanding that it exists in the understanding of consumers and creates value, not just a trademark, which is present in the state register of trademarks. The aim of the article was to create the economic mechanism of brand technology commercial enterprise. The process of forming an economic branding mechanism consists of four successive steps. Authors believe that the formation of the brand needs to be stages through which consumers in the process of interaction with the brand. In this context, the task of brand managers would be to create conditions for the promotion of consumers from stage to stage using a variety of marketing tools (e.g., advertising, sales promotion, etc.).

Socioeconomic Determinants of Caste-based Endogamy: A Qualitative Study

The present study is aimed at exploring the socioeconomic determinants and implications of caste-based endogamous marriages in Punjab, the most populous province in Pakistan. The data for this study were collected from a sample of 24 participants (14 males and 10 females), who were married-within-caste, with diverse socioeconomic, educational, and geographic backgrounds. This study found social pressure, protection of family honor, geographic propinquity, and caste-based stereotyping as key social factors reinforcing endogamous marriages in the province. Finally, the desire to avoid distribution of family’s economic resources like property and land was found to be a leading economic determinant of caste-based endogamy. Further, endogamy hinders economic mobility of lower castes since economic capitals such as land and property are preserved through this marital practice.

Socio-economic Determinants of Temporary Labour Migration in Western Jharkhand, India

This article examines the socio-economic determinant of temporary labour migration in Jharkhand. The study uses primary data collected from 12 villages in the western region of Jharkhand. We have used logistic regression model to find out the socio-economic determinant of migration by setting, individual ( n = 4,241) and households ( n = 781). The regression results show that temporary migration is basically from poor households, and migrants are basically male, young and form Scheduled Caste community. Here, landholding and Monthly Per capita Consumption Expenditure (MPCE) have been taken as the indicator of poverty. We find that there is significant and negative relationship between land owned and migration, that is, the more the land owned, the less the household is likely to migrate. Further, we find that higher the MPCE, lesser the induvial is likely to migrate. Poverty, lack of sufficient means of subsistence, unequal distribution of landholding to meet household expenditure, availability of employment opportunities and loan are the main causes of temporary migration. Since temporary labour migration is very large, it needs to be given high priority with specific policy interventions.

The Economic Dimension of Social Trust

Social trust is increasingly seen as a non-economic determinant of economic development. Its positive impact on the economic sphere of social life, proven by numerous studies, is an incentive for new research initiatives examining the social trust level, since the results may be vital for the local policy-making. The main aim of the article is to study the relationships between social trust and the economic development. To accomplish this goal, a social trust indicator and an economic ranking list for the researched units were created.The statistical analyses performed demonstrated a statistically significant correlation between the examined phenomena and proved that the highest developmental level is a characteristic feature of the districts with a high level of social trust. This conforms the claims of Polish and international scholars who see trust as a non-economic determinant of economic development.

Abu Al Wared Revolution And The Idea Of Awaited Al Sufyanii

The idea of the Redeemer prevailed in most human civilizations, but in different forms. This, however, was coupled with a state of despair and the inability to change the reality. The idea was manifested in Islamic history through religious, tribal, and political determinants. Thus, it was one of the slogans of the Umayyad against the Abbasid authority to denounce their legitimacy in power. The Rebel, Abu Al Wared, used this slogan to establish the foundation of the revolution against the Abbasid power. Nevertheless, they realized its danger and took efforts to eliminate such danger before the spread of the revolution. Savior logo continued to be a way to convince the masses to revolt against authority for a long time, especially in the Abbasid era. In addition, it had a socio-economic determinant against feudal power on one hand and military power on the other hand.