The Influence of Parent Media Use, Parent Attitude on Media, and Parenting Style on Children’s Media Use

Parents play a vital role in mediating children’s media use, especially at a young age. We examined the link between the media use of younger children and the media use, attitude toward media, and parenting styles of parents. One thousand and twenty parents of children between 4 and 6 years of age completed a questionnaire on their media use, positive and negative attitudes on media, parenting styles, and the media use of their children. Multigroup structural equation modeling was used to analyze the data. The results showed that there was a significant positive relation between the parent’s media time and the child’s daytime and nighttime media use. Additionally, the parent’s positive attitude toward media use was positively related to the child’s daytime media use, but not the child’s nighttime media use, while the parent’s negative attitude toward media was not associated with the child’s daytime and nighttime media use. Further, among the seven parenting styles, material rewards and autonomy were positively associated with the child’s daytime media use. Discipline was negatively related to the child’s nighttime media use, whereas material rewards were positively associated with the child’s nighttime media use. Collectively, the parent’s positive attitude toward media use was the strongest predictor of the child’s daytime media use, and material rewards were the strongest predictor of the child’s nighttime media use. These results can be of significant use to inform policymakers, researchers, and parents regarding the development of parental guidelines on children’s media use.

Media for children: terminological frameworks and research paradigms.

The article clarifies the terminological status of the concept of "media" in the context of expanding the boundaries of social practice of its application and technological modernization of the processes of production and dissemination of mass information for children. In the work there is given the operational definition of children's media in the context of the technological paradigm, and the four components of their structures are defined: mass media addressed to children in their physical embodiment; technological channels of mass media distribution for children's audience; web platforms for broadcasting children's media content on the Internet and technical devices for reproducing information. The scientific novelty of the article lies in the consideration of media for children as a set of officially registered media that are intended for a children's audience and distribute relevant content through various technological channels and digital resources. The author proposes a theoretical understanding of the research object in a complex of three theoretical paradigms: technological, empirical-functionalist and anthropological.

‘Disturbing’ children’s YouTube genres and the algorithmic uncanny

Since late 2017, journalists, advocacy groups, and policy-makers have expressed serious concerns about popular genres of video content on YouTube that target child viewers but which are not child-appropriate according to extant definitions and cultural expectations. This article combines a discourse and thematic analysis of 54 news articles and opinion pieces about ‘disturbing’ children’s genres on YouTube with textual analysis of the two genres at the centre of this reportage. The analysis illuminates why the formal, aesthetic, and thematic qualities of these particular child-oriented YouTube genres trouble existing cultural expectations around children’s media. I argue that the genres addressed in the reportage share a key quality that I refer to as the ‘algorithmic uncanny’: common semantic and syntactic features that foster among reporters a perception that algorithms have played a key role in not only distributing the content but in shaping its aesthetic and thematic agendas.

A Qualitative Study on Children’s Digital Media Use and Parents’ Self-interest

This qualitative study provides insight into the role of parents’ self-interest in digital media use of children in different age groups. We conducted 31 semi-structured interviews with fathers/mothers of children aged 3–16 years who were recruited via targeted sampling. A deductive and inductive content analysis was applied. Results show that parents’ self-interest in letting children use digital media includes being able to do other tasks without being bothered, having some me-time, managing children’s behavior, avoiding discussions, having moments to use digital media themselves and spending quality-time together. In addition, we found that the manner in which parents let children use digital media out of self-interest seems to depend on age. With younger children, parents initiate digital media use or set times at which children are allowed to use digital media. With older children, parents use a passive manner by omitting restrictive responses to their children’s media use. Current findings can be used to inform interventions aimed at reducing children’s screen time.