RETROSPECTIVE CONTRASTIVE ANALYSIS OF BARACK OBAMA’S AND OLUSEGUN OBASANJO’S POLITICAL COMMUNICATION FEATURES AND STYLES

Governments make calculated human capital commitment to political communication because of its indispensability and effectiveness as a veritable tool, which underlies and is underlined by massive government investment in public communication. Presidential communication is rooted in, influenced, and limited by, usually, certain written codes. This study examined why, when, and how two presidents said what they said, and why they did or not do as said. Thesis problem was unravelling how features and styles of two presidents facilitated their political communication and public policies. Study fitted into two models, using two political communication theories: mainly ‘Aristotelian Political Rhetoric;’ Walter Fisher’s ‘the Narrative Paradigm’ as theoretical guides. Using original communications of two presidents, this comparative and historical study bridged the sparse scholarship on comparative presidential political communication. Data were obtained from purposively selected sample population, collated, analysed and interpreted, deploying multiple instruments, majorly content and discourse analyses chosen for their effectiveness at measuring predetermined variables. Selected published presidential communications 178 and 158 each all totaling 336 obtained from secondary sources formed the sample population. Findings of study revealed both presidents were largely more dissimilar than otherwise. Their backgrounds reflected, not dominated their communications. As communicators, they were urban-romanticisers, but rural-jilters, promoting rural exclusion, and accessibility to selected urban congregations. Obama’s presidential communication was delivered using peculiar styles, like Olusegun Obasanjo’s, both relying on diverse notable features. Conclusively, presidential political communication should be additional statutory responsibility of presidents to legally guarantee accountability, and practical democracy. Presidential communication system must be deconstructed and reconstructed to promote professional speech-making, and polity-connected presidential political communication.

Apprenticed to the Word

This chapter describes the individuals who influenced Martin Luther King, Jr. as a preacher. It was from Benjamin E. Mays, president of Morehouse College, that King first heard the challenge “Clearly, then, it isn’t how long one lives that is important, but how well he lives, what he contributes to mankind and how noble the goals toward which he strives. Longevity is good . . . but longevity is not all-important.” King paraphrased this sentiment many times in his career, perhaps most poignantly in his speech in Memphis the night before his death. King also discovered three mediating influences who, like Mays, appreciated a good theological argument and, like King Sr., sat astride enormous urban congregations. These influences were William Holmes Borders, Sandy Ray, and Gardner C. Taylor.

Das frühe Christentum und die Bildung

Early Christianity is often regarded as an entirely lower-class phenomenon, and thus characterised by a low educational and cultural level. This view is false for several reasons. (1) When dealing with the ancient world, inferences cannot be made from the social class to which one belongs to one's educational and cultural level. (2) We may confidently state that in the early Christian urban congregations more than 50 per cent of the members could read and write at an acceptable level. (3) Socialisation within the early congregations occurred mainly through education and literature. No religious figure before (or after) Jesus Christ became so quickly and comprehensively the subject of written texts! (4) The early Christians emerged as a creative and thoughtful literary movement. They read the Old Testament in a new context, they created new literary genres (gospels) and reformed existing genres (the Pauline letters, miracle stories, parables). (5) From the very beginning, the amazing literary production of early Christianity was based on a historic strategy that both made history and wrote history. (6) Moreover, early Christians were largely bilingual, and able to accept sophisticated texts, read them with understanding, and pass them along to others. (7) Even in its early stages, those who joined the new Christian movement entered an educated world of language and thought. (8) We should thus presuppose a relatively high intellectual level in the early Christian congregations, for a comparison with Greco-Roman religion, local cults, the mystery religions, and the Caesar cult indicates that early Christianity was a religion with a very high literary production that included critical reflection and refraction.