Fresh Fish Consumption Behaviour in Padang City, Indonesia

The fresh fish consumption behaviour has been attracting the previous researchers. Unfortunately, few studies based on Indonesia were held by the researchers. Due to the lack of the previous study, the purposes of the study are to investigate the influence of attitudes, control of perceived behaviour, and subjective norm on intention to consume fish, and to examine the relationship of the fish consumption intention with consumption behaviour. The study applies plan behaviour theory to understand the raised phenomena in this paper. The number of respondents participated in this study is fifty-five. SEM-PLS is used to analysis data supported by assessment of measurement and structural model as the smart-pls procedure. The results indicate that there is a positive effect of attitude toward behaviour on intention to consume fish. Besides, fish consumption intention also has a significant association with consume behaviour. However, the effect of the norm and control of perceived behaviour on fish consumption intention is not significant. This finding confirms the theory of plan behaviour. Practically, this finding shows implicitly that to increase the fish behaviour consumption, the intention to consume fish and attitude toward fish consume behaviour should be increased.

Antecedents of Intention to Use E-Learning

This study investigates the effect of Attitude toward e-learning, Facility condition, and Personalization on intention to use e-learning. theory of plan behaviour is used to understand the antecedents of intention to use e-learning. Using academic staffs as a research object and SEM-PLS, we conclude that Attitude toward e-learning and Personalization have a positive relationship with intention to use e-learning. However, Facility condition has a negative effect on intention to use e-learning. This study partially contributes to theory of plan behaviour. This finding also could be used by university to formulate e-learning concept by considering the significant antecedents in this study.

Determinants of web-user satisfaction: using technology acceptance model

This study investigates the determinant of web-user satisfaction. User satisfaction is successful measurement for IT implementation. Technology Acceptance Model and Theory of Plan Behaviour are used to underpin the relationship. Two variables are applied as determinants of web-user satisfaction: perceived usefulness and perceived ease of use. Students from four faculties are used as research object and questioner were distributed online by giving URL-Link through WhatsApp. 53 Students filled the questioners. Smart-PLS use to analyse data. The finding show that perceived ease of use has a positive relationship with user satisfaction. However, perceived usefulness does not have a significant relationship with user satisfaction. This study has a practical and theoretical implication. Practically, the finding can be used to formulate the future university website development. Theoretically, this study contributes to the Technology Acceptance Model and Theory of Plan Behaviour.