Fake Product Monitoring and Removal for Genuine Product Feedback

A customer’s decision to purchase a product or service are primarily influenced by online reviews. Customers use online reviews, which are valuable sources of information to understand the public opinion on products and/or services. Dependability on online reviews can give rise to the potential concern that violator could give deceitful reviews in order to synthetically promote or decry products and services. This practice is known as Opinion Spam, where spammers manipulate reviews by making fake, untruthful, or deceptive reviews to get profit and boost their products, and devalue a competitor’s products. In order to tackle this issue, we propose to build a fraud risk management system and removal model. This captures fraudulent transactions based on user behaviors and network, analyses them in real-time using Data Mining, and accurately predicts the suspicious users and transactions. In this system, we use two algorithms NLP and TF-IDF to differentiate between fake and genuine reviews or feedback received by the customers

Experience

Over the past few years, online reviews have become very important, since they can influence the purchase decision of consumers and the reputation of businesses. Therefore, the practice of writing fake reviews can have severe consequences on customers and service providers. Various approaches have been proposed for detecting opinion spam in online reviews, especially based on supervised classifiers. In this contribution, we start from a set of effective features used for classifying opinion spam and we re-engineered them by considering the Cumulative Relative Frequency Distribution of each feature. By an experimental evaluation carried out on real data from Yelp.com, we show that the use of the distributional features is able to improve the performances of classifiers.

A proposed system for opinion mining using machine learning, NLP and classifiers

In today’s life consumer reviews are the part of everyday life. User read the reviews before purchase, or stores it for finding the best product through comparison of the product review. From customers view point the reviews play vital role to make a decision regarding an online purchase as well as spammers to write the fake reviews which can increase or defame the reputation of any product. Spammers are using these platforms illegally for financial benefits/incentives are involved in writing fake reviews and they are trying to achieve their motive in terms of financial or to defeat the competitor which causes an explosive growth of sentiment/opinion spamming of writing forged/fake reviews. The present studies and research are used to analyse and categorize the opinion spamming into three different detection targets opinion spam, spammers, and to find the collusive opinion spammer groups so that false opinions can be avoided. Opinion spamming further divided into three different types based on textual and linguistic, behavioral, and relational features. The motivation behind this work is to study the dynamics of spam diffusion and extract the latent features that fuel the diffusion process. The user-based features and content-based features have been used for the categorization of spam/non-spam content. The contributions of this work are building the datasetwhich assists as the ground-truth for classifying/analyzing the variation of fraud/genuine and non-spam/spam information diffusion and to analyze the effects of topics over the diffusibility of non-spam and spam evidences/information. The paper, carried out an in-depth analysis of Twitter Spam diffusion.