Traditional and digital cyberbulling prevention

Introduction. The prevalence of information technology and the availability of the Internet have led to the emergence of a new form of bullying – cyberbullying. Cyberbullying is harassment that occurs through the use of technology (computer, mobile phones) and the Internet (e-mail, social networks, messengers). Unlike direct, contact forms of bullying, it has a number of specific properties such as: anonymity; distance; a large number of witnesses and uncontrolled dissemination of information provided by the Internet.Materials and Methods. The article presents a theoretical overview of the directions of prevention of cyberbullying. In the process of scientific search, theoretical research methods were used: comparative analysis, generalization, interpretation.Results. Taking into account the discussion about the similarities and differences between traditional bullying and cyberbullying, both traditional forms of joint prevention of aggression offline and online, as well as specific digital opportunities for assistance and support to victims of cyber aggression are highlighted.Anti-bullying programs, taking into account the role structure and complexity of influence, have proven their effectiveness in the situation of cyberbullying. Particular attention is paid to individual personal resources, the development or correction of which reduces the risk of cyber-victimization and cyber-aggression, facilitates coping with cyber-aggression and mitigates its negative consequences. Such personal resources include emotional intelligence and resilience, the ability to empathy, responsibility, moral and moral feelings, a sense of gratitude, emotions of forgiveness, balanced self-esteem, self-esteem, values of friendship and cohesion, controlled anger and temper, openness to new experiences and adaptive coping strategies with difficulties.The specific characteristics (the use of computer technology, anonymity, disinhibition) of cyberbullying allow the use of digital opportunities for its prevention: reducing the computer dependence of cyberbullying participants and redirecting unproductive activity on the Internet to the experience and skills of digital socialization, health-saving digital technologies, coping with online risks, parental control over the use of the Internet and the formation of Internet etiquette.Discussion and Conclusions. Unlike traditional forms of bullying, the digital environment itself can be an effective resource for preventing cyberbullying and mitigating its consequences. Victims of cyber aggression prefer to receive anonymous help via the Internet, and this makes cyberspace an ideal place for prevention and assistance in an online form.In general, the resource direction of prevention is the systematic tactical development of social, emotional, communicative and digital skills, as well as the strategic search and development of individual personal resources.

Testing open-source visualization tools with small- and medium-sized enterprises ecosystem data: Towards the understanding of innovation ecosystem design

This article explores open-source visualization tools to enhance the understanding of small- and medium-enterprise (SME) ecosystem structures. Ecosystem approaches are becoming important in business strategy and innovation where organizations are heavily relying on inter-firm resources to innovate. Consequently, the traditional firm-focused business models face challenges, making it difficult for interconnected and diverse actors to co-create across firm boundaries. This challenge is even worse for manufacturing SMEs, who often lack the tools to make sense of their innovation ecosystem structures. We carried out a rich ethnographic investigation in three cases in the United Kingdom: the ceramic artist ecosystem, the 3D printing bureau ecosystem and the FabLab ecosystem. From the initial thematic analysis results, all actors highlighted the difficulty in understanding ecosystem networks. The following ecosystem attributes were identified as essential in understanding SME ecosystem structures: clusters and bridges, tie size, structural holes, role structure and interactivity. In this article, fourteen open-source visualization tools are tested to compare how well different tools reveal the six ecosystem attributes. Our findings demonstrate that open-source visualization tools have different affordances, most of which are useful in revealing ecosystem attributes. Results show that most visualization tools help aid the understanding of SME ecosystem structures. This study contributes new knowledge on the scarce subject of designing and managing ecosystems, presenting a unique approach to explore and understand ecosystem configurations. The study identifies limitations in open-source visualization tools and offers the design management community a set of recommendations for further development of visualization tools to support decision-making.

Religious Advertising as an Evolutionary Form of Canonical Text Retelling

Religious advertising is a new phenomenon within the Ukrainian media sphere. It is successfully developing within the framework of modern media technologies. The expansion of the semantic field of religious concepts, the citation of sacred texts, the synchronization of the visual-figurative series, the synchronization of the substitute characteristics of God were revealed in Ukrainian religious advertising. In traditional approaches, the substitutional function is realized mainly by anthropic visualizations and appeal to the Sacred text. Another substitutional type can be observed when the emphasis is on the verbalized story, rather than on the visual component. Characteristics of God's linguistic personality, behavioural models of God, status-role structure of interaction with God are modern substitutes of God. As a rule, the substitution is represented as a complex of the sensor experience verbalizators of the concept ‘OWN’. This type of substitution causes the comfortable feelings of high selfesteem, relaxation, security, care, associated with God as the subjective source of these states. As a result, a renewal of the subjective perceptual model of communication with God is achieved. The social perception of God, through the objectification of His virtual presence in informal interpersonal interaction, including sexual, domestic, cognitive, etc., is also enriched. On account of this, the level of tolerance in society to various manifestations of deviations from traditional normative ideas (religious, ethnocultural, gender, etc.) is growing.

ANALYSIS OF SIMPLE SENTENCE STRUCTURE IN ENGLISH: FUNCTIONAL SYNTAX APPROACH

Many approaches in syntax give a deeper chance to analyze the sentence beyond its formal structure even though those approaches focus on the issues of words category, function and role in a sentence construction. The approach of functional syntax emphasizes the sentence structure on the ‘role’ of each function in each category of words that construct the sentence. This paper analyzes simple sentence in English especially declarative sentence to describe the constituent units and the function structure of simple sentence with active voice. The analysis employs Morley’s Functional Syntax Approach to identify the function of each english active sentence element and describe the structure of a simple sentence in English. The results of analysis show that simple sentence can have a syntactic function structure ofS-P-O, S-P-C, or S-P-ACIRC with a functional role structure which is principally composed of semantic roles of the filler elements of each function in the form of participant-process-entity/thing; participant-process-quality or participant-process-feature/quality. The semantic role of the verbs in a sentence determine the elements of filler before and after the verb given in a sentence. Keywords: Functional syntax, verbs, semantic role, syntactic function.