The face is central to primate multicomponent signals

A wealth of experimental and observational evidence suggests that faces have become increasingly important in the communication system of primates over evolutionary time and that both the static and moveable aspects of faces convey considerable information. Therefore, whenever there is a visual component to any multicomponent signal the face is potentially relevant. However, the role of the face is not always considered in primate multicomponent communication research. We review the literature and make a case for greater focus on the face going forward. We propose that the face can be overlooked for two main reasons: first, due to methodological difficulty. Examination of multicomponent signals in primates is difficult, so scientists tend to examine a limited number of signals in combination. Detailed examination of the subtle and dynamic components of facial signals is particularly hard to achieve in studies of primates. Second, due to a common assumption that the face contains “emotional” content. A priori categorisation of facial behavior as “emotional” ignores the potentially communicative and predictive information present in the face that might contribute to signals. In short, we argue that the face is central to multicomponent signals (and also many multimodal signals) and suggest future directions for investigating this phenomenon.

Visual threats reduce blood-feeding and trigger escape responses in Aedes aegypti mosquitoes.

The diurnal mosquitoes Aedes aegypti are vectors of several arboviruses, including dengue, yellow fever, and Zika viruses. To find a host to feed on, they rely on the sophisticated integration of olfactory, visual, thermal, and gustatory cues reluctantly emitted by the hosts. If detected by their target, this latter may display defensive behaviors that mosquitoes need to be able to detect and escape. In humans, a typical response is a swat of the hand, which generates both mechanical and visual perturbations aimed at a mosquito. While the neuro-sensory mechanisms underlying the approach to the host have been the focus of numerous studies, the cues used by mosquitoes to detect and identify a potential threat remain largely understudied. In particular, the role of vision in mediating mosquitoes' ability to escape defensive hosts has yet to be analyzed. Here, we used programmable visual displays to generate expanding objects sharing characteristics with the visual component of an approaching hand and quantified the behavioral response of female mosquitoes. Results show that Ae. aegypti is capable of using visual information to decide whether to feed on an artificial host mimic. Stimulations delivered in a LED flight arena further reveal that landed females Ae. aegypti display a stereotypical escape strategy by taking off at an angle that is a function of the distance and direction of stimulus introduction. Altogether, this study demonstrates mosquitoes can use isolated visual cues to detect and avoid a potential threat.

Comment la présence de l’image influence-t-elle les décisions du traducteur? Étude des relations du couple mot/image dans la traduction filmique

The audiovisual text constitutes an inherent and obvious whole, the components of which, being linked to each other and entering into different types of relations and interactions, contribute to the construction of its meaning. This article presents a study of cases where visual information influences decisions made by the translator and ultimately sometimes changes the translation of dubbed dialogues. In the analysis, the following examples are distinguished:– those in which, under the influence of the image, the translator modifies the source text (compared to the original version) by adapting it to the visual contents of the audiovisual document, or by adding information to the target text;– one in which, under the influence of the image, both the author of the original version and the translator modify one of the elements of a given idiomatic expression.In this regard, contemporary computer-animated films (such as « Shrek 2 », « Madagascar » and « Monsters, Inc. »), aimed at all types of audiences and translated for dubbing, where the visual component plays a prominent role, represent interesting cases.

GRAPHIC FEATURES OF THE ADVERTISING POSTERS OF UKRAINIAN FOLK AND POP MUSIC OF THE SECOND HALF OF THE XX CENTURY

The purposeof this work is to identify the characteristics of the visual language of posters of Ukrainian folk and pop music, the search for relevant graphic solutions for further use in modern design. Methodology.The research method is to observe and compare design objects.The study was based on posters of musical events and folk and pop music groups of Ukraine, developed in different stylistic, figurative and design variants and genres.The chronological boundaries of the study are determined by the period of poster art of Soviet Ukraine in the second half of the XX century and the post-Soviet period of the XX century (1960 – 1999). Results.Features of the development of the visual component of music and song posters of the second half of the XX century was divided into several genre trends in the specified time frame.The analysis of the composition, colors, plot, decorative elements and fonts of posters of folk and pop music of Soviet and post-Soviet Ukraine, in order to identify relevant and outdated graphic solutions. Scientific novelty.The analysis of stylistic features of music and song Ukrainian-Soviet posters according to certain features, elements of visual symbols and graphic components is carried out in the work.Relevant and outdated image-design solutions in the design of posters of the second half of the XX century are revealed. Practical significance.The proposed research and the results presented in the articles can be used in scientific works used with further study of the design elements of Ukrainian posters;in the educational process for the study of case studies.

Information Integration and Information Storage in Retinotopic and Non-Retinotopic Sensory Memory

The first stage of the Atkinson–Shiffrin model of human memory is a sensory memory (SM). The visual component of the SM was shown to operate within a retinotopic reference frame. However, a retinotopic SM (rSM) is unable to account for vision under natural viewing conditions because, for example, motion information needs to be analyzed across space and time. For this reason, the SM store of the Atkinson–Shiffrin model has been extended to include a non-retinotopic component (nrSM). In this paper, we analyze findings from two experimental paradigms and show drastically different properties of rSM and nrSM. We show that nrSM involves complex processes such as motion-based reference frames and Gestalt grouping, which establish object identities across space and time. We also describe a quantitative model for nrSM and show drastic differences between the spatio-temporal properties of rSM and nrSM. Since the reference-frame of the latter is non-retinotopic and motion-stream based, we suggest that the spatiotemporal properties of the nrSM are in accordance with the spatiotemporal properties of the motion system. Overall, these findings indicate that, unlike the traditional rSM, which is a relatively passive store, nrSM exhibits sophisticated processing properties to manage the complexities of ecological perception.

Visualization and Virtualization of Art as New Dimension of Communicative Interaction and Social Management System

Introduction. “Visual turn” in art has determined the specifics of the civilized development of modern society. Information technology and virtual nature of the visual space development have influenced not only the language of communication but in general the entire system of social management. Purpose and methods. The purpose of the article is to substantiate the influence of modern visual art on our everyday life, opportunities for self-expression, communication, and social management. Methodological basis of the study is presented by historical, axiological, comparative, system and structural, formal and logical methods. Results. The article considers the modern reading of the visual image, its demand in modern culture, the reasons, and backgrounds of the “visual turn” in art, which has led to the diffusion of high and low in art, synthesis of creativity, and everyday life. The influence of communication virtualization, urbanization of the society and massification of culture on the formation of the individual's visual space and picture of the world are proved. Conclusions. Both positive and negative aspects of such social and cultural transformation in the process of contemporary art visualization are substantiated. The article proves that visualization of art through advertising, fashion, performance, industrial design is becoming the most important factor in social management and determination of consumers', social and cultural, ideological matrix of individual behavior. Under conditions of this hypertrophied visual component of everyday life, constructing and modeling of the newest methods of visual literacy and culture formation are justified.

PЕCULIARITIES OF ADVERTISEMENT STRUCTURING IN MODERN ENGLISH TOURISM DISCOURSE

Nowadays tourism industry is one of the areas that facilitate the economic and cultural growth of the country. Tourism does not only open borders, acquaint with the cultural heritage, and expand “intellectual capacity”, it is a sphere where various suggestive means – subconsciously and consciously – are widely used. A tourist destination is popularized through advertising, so advertising texts in tourism advertising discourse – an institutional type of discourse focused on specifying within numerous tourism destinations and on reciprocal communication with recipients – are one of the key means of promoting tourism products. The end goal of our paper is to pinpoint the basic structure of the modern English tourism advertisement and determine the correlation of its verbal and nonverbal components, the subject of the research is verbal and nonverbal means of reproducing tourism advertisement content. The goal can be achieved through the tasks aimed at analyzing the correlation of verbal and nonverbal and at the presentation of the basic framework of the modern English advertisement in tourism advertising discourse. The results of the research proved that the peculiarity of advertising texts in modern English tourism advertising discourse is in the combination of informational, linguistic, socio-cultural, gender, and psychological components that altogether create a positively-marked tourism destination image in the recipient’s consciousness. The information in the advertisements is fragmented to avoid overwhelming recipients with “known” facts. The tourism destination advertisements have a basic structure of a visual component (arch-fragment) as a means of attracting the recipient’s attention and a verbal component: title (middle fragment), as a means of interest, and text (terminal-fragment), as the main means of suggestion. Key words: modern English tourism advertising discourse, correlation, verbal component, non-verbal component, visual component.

graphic novel as a popular genre of book publishing in the context of modern design

The relevance of the research is due both to the lack of research that would comprehend a graphic novel as an independent phenomenon and subject of art history, the youth of the genre, and its relative non-proliferation in the Ukrainian literary space. The vast majority of Russian publications touch on the analysis of specific graphic novels in the context of modern literary studies, which focuses on the narrative and ideological components of individual works without taking into account the role of the visual component for the genre as a whole. Theoretical analysis and practical application of new synthetic methods and means of transmitting visual socio-cultural codes are of value not only in the context of design but also for other multimodal-oriented industries. The structural approach is the main approach to the study of this problem, which uses the methods of linguistics and semiotics, bringing them to the meta-level regarding design, as well as discursive analysis, in the subject field of which there is a question of the cultural and historical conditionality of a graphic novel as a genre and the nature of its perception.

A Visual Approach for Solving Problems with Fractions

This article discusses the importance of visual models in problem solving, in the scope of rational numbers. We seek to highlight the potential of this approach, as a structuring theme in the mathematical development of students in elementary education and the connections it allows to establish. In order for students to be mathematically competent and creative, they must be able not only to solve traditional computational problems but also to use models/visual representations when solving all types of mathematical problems, including those in which the visual component is not evident. We developed a qualitative study based on a didactical experience involving 14 future teachers who were attending a Didactics of Mathematics unit course that included a module about problem solving with emphasizes in visual approaches. The main purpose of the study was to identify the strategies used by the future teachers when solving problems with multiple solutions, before and after that module. Data was collected through observation and the written productions of the participants. It was possible to conclude that they tended to privilege analytical approaches before the intervention and, after the teaching experience, they started to value visual approaches, which generated an increase of the productions involving this type of solutions.

Preliminary Results of a Telemedicine Questionnaire in Pediatrics as an Innovative New Tool to Diagnose and Treat Children Virtually in an Ambulatory Setting: Analysis of 400 Pediatric Consultations

Virtual online consultation enables real-time exchange between two or more participants at different locations via audio and video communication [1-9]. In the visualization of the discussion partners, telemedicine thus differs from a classic telephone conference and expands it to include the visual component [1-6].