Preface: Special Issue of the 1st International Conference in Healthcare Management

We are very happy to present the special issue coming out of our 1st International Conference in Healthcare Management 2021in collaboration with Asia Pacific Journal of Healthcare Management. The theme of the conference was “Future of Healthcare Post COVID-19”. The conference intended to cover the challenges and issues posed by COVID 19 on economies, and particularly healthcare sector. It also focused on identifying and capturing the changes brought out by new technologies and new business models which emerged in post COVID scenario. The papers presented covered diverse topics such as digital healthcare, mental health, public health and health economics as well as healthcare marketing and health caregiving. Few selected papers are getting published in this special issue.

Bibliometrix analysis of medical tourism

Medical tourism is an expanding phenomenon. Scientific studies address the changes and challenges of the present and future trend. However, no research considers the study of bibliometric variables and area of business, management and accounting. This bibliometric analysis discovered the following elements: (1) The main articles are based on guest services, management, leadership principles applied, hotel services associated with healthcare, marketing variables and elements that guide the choice in medical tourism; (2) The main authors do not deal with tourism but are involved in various ways in the national health system of the countries of origin or in WHO; (3)cost-efficiency and analytical accounting linked to medical tourism structures and destination choices are not yet developed topics.

Essentials of Healthcare Marketing

This is a systemic review to identify the essentials of health care marketing. The objective of this study is to critically analyze, assess, and document the literature [1,2,3] (Balogun and Ogunnaike, 2017; Awaand Eze, 2013) on elements of health care marketing, to establish its scope and to identify its gaps in various studies literature and to make further recommendations related to this field. Practitioners and researchers are slowly and gradually recognizing and identifying the importance of health care marketing for the growth of this industry. However, all have not yet embraced the methodical application of marketing theories. The data, which is available on diversity of service providers, different care services that are available and their comparative and respective impact on health care marketing have limitations.

Logic Learning in Adaline Neural Network

In this paper, Adaline Neural Network (ADNN) has been explored to simulate the actual signal processing between input and output. One of the drawback of the conventional ADNN is the use of the non-systematic rule that defines the learning of the network. This research incorporates logic programming that consists of various prominent logical representation. These logical rules will be a symbolic rule that defines the learning mechanism of ADNN. All the mentioned logical rule are tested with different learning rate that leads to minimization of the Mean Square Error (MSE). This paper uncovered the best logical rule that could be governed in ADNN with the lowest MSE value. The thorough comparison of the performance of the ADNN was discussed based on the performance MSE. The outcome obtained from this paper will be beneficial in various field of knowledge that requires immense data processing effort such as in engineering, healthcare, marketing, and business.