The Impact of Television Advertisements on Student Decision-Making Process for College Admission: An exploratory study in India

COVID-19 drove universities throughout the world forcing Higher Education Institutions (HEIs) to go online or virtual. Admissions advertising and student recruitment were two of the sectors that were severely hit. Internet-based advertising has to entirely replace the old advertising environment. Although certain institutions were still able to conduct virtual tours, forums, and information sessions, the amount of involvement differed among colleges and universities. An exploratory study was conducted to investigate how effective Internet advertisements were in influencing students' admission decisions. During the academic year, 2020-21 at several institutions in India's western region, data were collected using the snowball sampling approach on 930 freshly enrolled students. The findings show that the efficacy of Internet ads for university admission is negatively correlated with the student's age group. Surprisingly, the study discovered that both rural and urban students were equally interested in online ads, and that family background had no impact on receptiveness to internet advertisements. (*The paper was presented at the 2nd Conference on Business Data Analytics: Innovation in emerging trends in management data analytics. Apeejay School of Management, Dwarka, Delhi, India. November 2021)

Benefits And Limitations of Medical Tourism Development In Hong Kong: Local residents’ perspective

OBJECTIVES: Promoting medical tourism has been discussed by various stakeholders of its destination. High-quality medical products and services is addressed, especially in the Asia Pacific region. This study aims to (1) explore major criteria to establish medical tourism in Hong Kong from the local residents’ perspective and (2) examine the benefits and limitations in developing medical tourism in Hong Kong by the local residents’ age groups. DESIGN: Target samples were local residents with different age groups who had experienced receiving medical treatment or service in Hong Kong. The self-administered survey with 38 questions was created to explore the local residents’ perceptions on various issues of medical tourism development in Hong Kong. Data was collected in April 2021 with the total response rate of 153 respondents. A descriptive analysis and ANOVA test were applied for objective testing. RESULTS: To answer the objectives, the important criteria for medical tourism development in Hong Kong were physician expertise, infrastructure of hospitals, and healthcare quality. The least important criteria were the political and economic condition of that destination and language. The ANOVA results have shown significant differences on the benefits and limitations of developing medical tourism by age groups of local residents. Younger respondents perceived a benefit of medical tourism, rather than elderly respondents in terms of gaining more medical experience. Elderly respondents perceived the limitations of medical tourism development compared to younger respondents in the areas with lacking private sector interest and high cost. CONCLUSION: There are numerous factors for consideration on establishing medical tourism destination in Hong Kong. Local residents perceive an opportunity for Hong Kong as a medical tourism destination. Although some limitations should be closely monitored, local residents would be confident with medical tourism development. (*The paper was presented at The Hong Kong Polytechnic University’s College of Professional and Continuing Education (CPCE) Conference “Post-pandemic health and long-term care: A new paradigm”. September 2021)

Factors Influencing Job Satisfaction Among Recently Qualified Resident Doctors: A qualitative study

Introduction: Public health systems throughout the world are constantly being confronted with serious shortages of doctors. The Saudi health system acknowledges the risks involved in its heavy dependence on non-Saudi doctors and has gradually expanded its efforts to nationalize its medical staff by improving the capacity of the medical education system through increasing the number of medical colleges. The objective of this study was to explore the most crucial factors that influence job satisfaction among recently qualified resident doctors in Saudi Arabia. Methods: The study used a qualitative approach, with in-depth interviews that were conducted with recently qualified resident doctors to gather information on the factors that were the most critical in affecting their job satisfaction early in their careers. Twenty-five qualified resident doctors were purposively selected for interviews. The participants were selected from various areas of specialization, such as internal medicine, surgery, pediatrics, obstetrics, gynecology, and emergency medicine. Results: This study emphasized the importance of improving the satisfaction levels of recently qualified resident doctors with respect to a range of job-related factors. The following seven themes emerged from the data: education and development, recognition and respect, professionalism, workload, healthcare facilities, patient adherence, and salary. Conclusion: An increased investment in medical education is recommended to improve educational outcomes. The satisfaction that recently qualified resident doctors have with regard to their salaries should be monitored continuously, and further evidence is needed to determine whether modifications are required. Improving the satisfaction levels of the resident doctors in the seven specific areas of their jobs can result in greater retention.

Welcome to the final issue of the Journal for 2021

It has been another extraordinary year for the health system and its leaders across the globe as the pandemic wrought unplanned and unplotted transformation. It seems apparent that the pace of change is with us to stay and casting forward in 2022, we can expect more challenges as we grapple with some of the unknowns of living with Covid. As health leaders, managers and executives, we are extremely aware that we step forward to “living with COVID” with an exhausted workforce, a potential tsunami of demand on our own mental health care capabilities, and indeed the demand from all those previously usual activities that have been left untended in the past two years. It is in these times that we must lead with compassion – the need for empathic, caring leadership has never been greater. I hope, too, that we understand that we are not alone and that it is the support of our peers that will make this journey forward a little bit easier.

Problems of Big Data Adoption in the Healthcare Industries

Big data offers the knowledge required for healthcare providers to streamline customer service processes that customize healthcare and create best practices for communicating with clients or patients. A more detailed and customized experience can be offered to customers. But there are many challenges that healthcare organizations are facing. The research aims to study big data challenges in the healthcare sector. A literature review is performed to discover big data problems in healthcare. A questionnaire is utilized for the survey research in the hospitals. Target populations are the staff who are working in the hospitals. For analysis, exploratory factor analysis is being performed. All the challenges are grouped into five factors. All the parameters are satisfied for the study. (*The paper was presented at the 2nd Conference on Business Data Analytics: Innovation in emerging trends in management data analytics. Apeejay School of Management, Dwarka, Delhi, India. November 2021)

Impact of Covid-19 on the Mental Health of Healthcare Workers: Predisposing factors, prevalence and supportive strategies

The massive upsurge of hospitalizations and deaths in the wake of COVID-19 pandemic has placed an unprecedented strain on the psychological well-being of the healthcare workers (HCW) worldwide. The concern about being viewed as unfit for duty by employers or “mentally weak” was the primary reason given. In addition, a majority of HCWs insisted that improvements on the administrative front would have a better impact. An extensive literature review for this paper has been done through databases like Pubmed (Medline) and Google scholar to compile information from various sources. A study of the causative and exacerbating factors, corrective and preventative measures applied, and direct feedback from HCW reveals that much work is yet to be done to develop a satisfactory approach towards ensuring the mental wellbeing of one of the greatest assets in the fight against the pandemic. (*The paper was presented at the 2nd Conference on Business Data Analytics: Innovation in emerging trends in management data analytics. Apeejay School of Management, Dwarka, Delhi, India. November 2021)

Cross Sectional Study on The Association of Daily Spiritual Experience on Mental Well Being During COVID 19 Among The African Students In India

Objectives: The current research focussed to explore the association of daily spiritual experience on the mental well- being of international students hails from Africa and pursuing studies in various higher education institutions in India. The research also tried to explore whether age and gender plays a significant role in the mental well- being of the respondents. Design: The study is an exploratory cross-sectional in nature. The research tool comprised of the Daily Spiritual Experience Scale (DSES) and Warwick-Edinburgh Mental Well-being Scale (WEMWBS) along with the demographic details. Post reliability and validity tests, established scales are used to study the variable in the research. The data was analysed using Smart PLS SEM 3.3.2. Setting: The respondents comprise of international students hails from Africa and pursuing various under graduate, post graduate and PhD courses from various institutions at Bhopal, Delhi, Mumbai and Rajasthan in India. The respondents include a cohort of 102 respondents who gave consent to be part of the study during first week of July to first week of August 2021 and were selected through purposive sampling technique. Main outcome measures: The research measures the association of daily spiritual experience and mental well-being during pandemic and also the coping strategies used by the respondents. Findings: The research report shows an insignificant relation of gender to the mental well-being whereas age reported a significant association. A significant association is reported between daily spiritual experience and the mental wellbeing of the respondents amidst pandemic situation. Conclusion: Pandemic outbreaks influences the mental well-being of individuals specially when they are away from the social support system. Hence counselling services and other interventions to cater to the needs of students requires a serious deliberation at the policy level.

Artificial Intelligence in Healthcare: 21st century age of rifles - A bibliometric analysis

In the 21st century data, itself are information, product, and goods. The pandemic situation has given new eyes to the old invention to effectively bridge the gap between history, happenings, and technology as well as past and future. Health is requisite and every one of us would have placed our footstep one way or the another in the healthcare sector. The demand for healthcare professionals is also increasing in our country with an increasing population. To address the health need of society, this paper attempts to exhibit the studies captured on these two broad areas in the healthcare sector with a systematic literature review of bibliometric analysis. This paper will bring out the technological invention, its implications in the 21st century, relevance in the covid 19 pandemic situation, research, and facts explored in this area. Humans are the inventor and users of technology: the good we use the great will be the outcome: It all depends. (*The paper was presented at the 2nd Conference on Business Data Analytics: Innovation in emerging trends in management data analytics. Apeejay School of Management, Dwarka, Delhi, India. November 2021)

The Impacts of Friendship, Advice and Negative Ties on Intention To Leave: The case of nurses in a special branch hospital

OBJECTIVES: The high turnover rate of nurses has been a matter of debate among scholars. Nurses’ social interaction patterns and the social structure they are situated within may provide clues about possible causes of their high turnover intentions. This study aims to investigate the possible effects of negative and positive ties on the intention of turnover among nurses. DESIGN & SETTING: A hybrid research methodology was used. Social network analysis was used to reveal the positions of the nurses (n = 126) in the positive and negative networks. A statistical model was formed with varying types of centrality measures, intragroup conflict, and intention to leave variables. The data was collected from all the nurses working in a special branch hospital. RESULTS AND CONCLUSION: The findings of the study clearly indicate that negative interactions directly and indirectly affect the intention to leave, and the nurses demand professional support from their colleagues. The findings also show the existence of a fragmented social structure among nurses, which suggests the increased importance of brokerage roles. Managers should closely monitor the negative interactions among nurses, and they need to use conflict management techniques frequently to reduce hostile relations in the business environment. Managers should especially seek ways to increase altruistic tendencies among colleagues because nurses demand professional support ties more than friendship relations.

A Ground Level Study of Health Problems of Domestic Workers During Covid 19 Pandemic

The pandemic of COVID19 laid various adverse effects and made a mark on domestic workers' lives. The ground report shows evidence of a drastic downfall in their income due to raised unemployment, increase in health expenditure, shortage of health care facilities, etc. The second wave of COVID19 has created havoc in their life as their work leaves no savings for them. This article based on a field study argues the health complexities that have arisen in domestic workers' lives during pandemics. It has subjected struggles of domestic workers for health and medication facilities during and after pandemics. It also suggests the corrective measures that government can take to bring out these workers from these drudgeries and the impact of circular economic concepts to sustain their lives comfortably. (*The paper was presented at the AICTE International Conference on Circular Economy, Management and Industry, Bharati Vidyapeeth’s Institute of Management Studies and Research, Navi Mumbai and Apeejay School of Management, Dwarka, Delhi, India. October 2021)