The reality TV concept has a dominant role in some commercial television
stations with national frequency in Serbia. The tabloids, known for
sensationalism, banalisation and domination in the press market, became
their ?extended hand?, the promoters of their values. The focus of this
article is on daily newspapers in Serbia - the various reality TV-related
content on their front pages. Through quantitative and qualitative analysis,
the authors look for the principles, the communication technology and the
goals for which the domestic press promotes ?the reality values?. They have
analyzed front pages of eight daily newspapers in Serbia (Politika, Danas,
Vecernje novosti, Blic, Kurir, Alo, Srpski Telegraf and Informer) that were
published during October 2018 and found related content on about 28 percent
from the total number of front pages (counting the current reality TV
formats and the reality TV stars from the earlier seasons). The results show
a clear distinction between the serious press and the tabloids. The tabloids
are very strong accomplices in the process of diverting public attention
from important topics to trivia (in that context, for researching, the
authors use agenda-setting theory, framing theory and similar concepts). If
we look at five declared tabloids only, the share of front pages with
related content in the total number of front pages is about 44 percent. The
research identified another phenomenon - fabricating some other topics into
a ?reality concept?. Also, by comparison with previous studies, it was shown
that the aforementioned is not an isolated case in the selected period - it
is a continuous occurrence. Reality content as we see it on the domestic
scene is becoming more trivial from season to season and becoming more
dangerous for the power of rational reasoning by their users and observers.
Based on all of that, this content can be viewed through the meaning of
consciousness reconstruction.