A utilização de mídias sociais no marketing pessoal: um estudo sobre o posicionamento estratégico de personalidades participantes do Big Brother Brasil 2021

Reality shows possuem grande alcance no Brasil, sendo capazes de promover retornos financeiros significativos e gerar uma expressiva audiência de telespectadores. Como consequência do alcance massificado do programa, as personalidades que nele competem têm sua imagem exposta ao público brasileiro de uma maneira desmedida. Nesse sentido, o objetivo deste trabalho é estudar como os reality shows podem favorecer o fortalecimento da imagem pessoal dos participantes por meio de Marketing Digital a fim de que os integrantes tornam-se marcas de valor para os negócios. Propõe-se, assim, analisar estudos de caso para identificar a estratégia utilizada nas redes sociais, a reação do público em relação ao posicionamento do participante e a quantificação dos ganhos em termos de seguidores e parcerias. Como aprendizado, foi constatado que a imagem pessoal dos participantes é favorecida ao passo que as mídias sociais são utilizadas estrategicamente, construindo uma forte relação com uma rede de apoiadores e reforçando a identidade sólida do participante durante e após a permanência no reality show. Quando bem utilizado, o Marketing Digital pode criar um público fiel ao participante e, assim, transformá-lo em uma marca de valor para os negócios.

Beyond Entertainment: Gastrodiplomacy Performance in Korean Drama and Reality Show

As the world keeps advancing due to globalization, countries across the world were competing against each other to be more acknowledgeable. The use of nation branding appears to be better suited to solve that problem. The use of public diplomacy such as gastrodiplomacy is believed to be the perfect tool in achieving that goal. South Korea was one of the many countries to do so. The country does not solely rely on the concept of gastrodiplomacy alone, rather it combines diplomacy with the use of media and entertainment industry. This research aims to elaborate the use of Korean television programs as the medium for cultural representation through gastrodiplomacy performed within. This research attempts to interpret gastrodiplomacy performances within the Korean drama, ‘Weightlifting Fairy: Kim Bok-Joo’ and Korean reality show, ‘BTS: In The Soop’ by applying diplomacy and performance concept, and food as nation branding theory. This study shows that television drama and reality show were able to create an engagement and connection with their audience, making both shows effective in delivering the message. The research will be carried out using qualitative research measurement, by analyzing the food appearances happening within the selected scenes from both the series.

Discursos que nos arrumam

O presente artigo propõe uma análise do reality show de transformação corporal da mídia televisiva brasileira “‘Arruma meu Marido’”, do programa Hora do Faro da Rede Record de Televisão. Busca-se identificar como seus discursos afetam a construção da corporalidade dos sujeitos na contemporaneidade, reverberando na dinâmica de interação social dos sujeitos. Dessa forma, buscamos, com este artigo, responder às seguintes questões: Quais discursos recaem sobre a corporalidade dos participantes do quadro? Como esses discursos estão associados a valores presentes em nossa cultura? Na discussão dessas questões, confirma-se que o corpo não é natural, mas socialmente construído no contexto da cultura, a partir de discursos e práticas regulatórias que formatam o indivíduo, habilitando-o ou desabilitando-o para as interações sociais.

Older People With Dementia Running a Pop-Up Restaurant: How to Use Reality Shows to Reduce the Stigma of Dementia

The present study focused on a Chinese reality show, Forget Me Not Café, which brought together five older people (aged 65 and older) living with dementia to run a pop-up restaurant and intended to reduce the stigma of dementia. The study aims to explore how the reality-show participants describe dementia in older people and how their views relate to the macrosocial context of dementia and older people. This study performed a thematic discourse analysis on the written and spoken content about dementia in older people (or later life) presented in the reality show. Four discursive themes were identified including: (1) age is a risk factor for dementia; (2) early signs and symptoms of dementia in older people deserve attention; (3) putting pressure on family caregivers of people with dementia; (4) expectations to maintain social engagement and slow down the development of dementia. This study also found that the views of the reality-show participants highlight the capability of older people with dementia to communicate effectively and live with the condition, their personal goals of sustaining a happy, meaningful and sociable life, as well as their actions to positively influence personal circumstances. The results of this study indicate that this reality show might help reduce the stigma of dementia and empower older people living with dementia, while it also tends to stress the responsibility for care on family carers and shift the responsibility of managing the dementia-related challenges to older people living with dementia.

Consumo televisivo de la población gitana y sus reflexiones sobre el reality show Los Gypsy Kings

Resumen Este artículo tiene como objetivo discutir las percepciones de la población gitana de Barcelona (España) sobre el reality show español Los Gypsy Kings. Se hará una breve discusión teórica sobre la representación de la población gitana en los medios de comunicación españoles. Para comprender el debate, expondremos datos sobre su consumo televisivo, enfocando en los programas de entretenimiento, con informaciones sobre preferencias de cadenas de televisión y tipos de programas. Seguidamente, presentaremos las reflexiones de la muestra sobre el reality show. La metodología se basa en entrevistas semiestructuradas con 20 gitanos y gitanas realizadas entre los años 2017 y 2019. Los resultados señalan las semejanzas en la representación de las poblaciones gitanas en contenidos de entretenimiento e informativos. Vemos también que el consumo de reality shows y el debate público propuesto por asociaciones gitanas sobre Los Gypsy Kings están reflejados en las reflexiones de la muestra.

Farmer Wants a (Swedish) Wife

In this article we discuss discourses of white mobility in reality television, a genre whose problematic post-racial and neoliberal discourses have long been exposed. Moving beyond the widely researched Anglophone media landscapes, we interrogate the discursive construction of white mobilities in the Swedish romance reality show Bonde Söker Fru – Jorden Runt (TV4, 2019–2020) [Farmer Seeks Wife – Around the World] where Swedish North-to-South migrants working as farmers abroad seek a partner from Sweden through the assistance of reality TV. By focusing on the discursive and visual strategies through which the show perpetuates racial hierarchies, we discuss the colonial imaginaries, the absence of border policies (such as residency, employment, or integration), and the significance of individual migratory preferences in the mobility discourses. We identify three forms of white mobility – the tourist, the adventurer, and the philanthropist – and show that migration is depicted as something reversible, an adventure, and a possibility for self-development, rather than a life-long decision with high stakes.

Simulating Psychedelic Therapy Through Mediated Reality

<p>Due to the illegality of psychedelic substances, and despite proven efficiency, people suffering from various psychiatric illnesses and disorders are unable to receive potentially life-changing psychedelic therapy. With the recent technological development of computer-mediated realities, designers and developers now have the opportunity to digitally recreate such treatments. Through practical application along with the review of literature and conferences, this study aims to analyse the potential of mediated realities to convincingly simulate psychedelic therapy. Augmented reality (AR) and modulated realities (ModR) such as modified and diminished reality show insufficient evidence for practical use in simulated psychedelic therapy. Augmented virtuality (AV), mixed reality (MR), virtual reality (VR) and modulated virtuality (ModV) contain a range of characteristics fundamental to potentially simulating mind manifesting psychedelic therapy. However, mediated reality in general appears to be extraneous for practical use in mind loosening psychedelic therapy. Currently, virtual reality (VR) shows the greatest potential for healing, trauma release, personal growth and exploration of the psyche by simulating closed-eye psychedelic experiences through adding virtual information via an HMD. Accordingly, the author of this study has proposed a proof of concept (POF) for a neurofeedback driven VR experience which simulates aspects of both mind loosening and mind manifesting psychotherapy. This POF is intended to simulate the transformation of phosphenes into complex geometric pattern based hallucinations. With further development in this field, one day people suffering from various mental conditions might be able to receive safe, accessible and legal forms of simulated psychedelic therapy.</p>

Simulating Psychedelic Therapy Through Mediated Reality

<p>Due to the illegality of psychedelic substances, and despite proven efficiency, people suffering from various psychiatric illnesses and disorders are unable to receive potentially life-changing psychedelic therapy. With the recent technological development of computer-mediated realities, designers and developers now have the opportunity to digitally recreate such treatments. Through practical application along with the review of literature and conferences, this study aims to analyse the potential of mediated realities to convincingly simulate psychedelic therapy. Augmented reality (AR) and modulated realities (ModR) such as modified and diminished reality show insufficient evidence for practical use in simulated psychedelic therapy. Augmented virtuality (AV), mixed reality (MR), virtual reality (VR) and modulated virtuality (ModV) contain a range of characteristics fundamental to potentially simulating mind manifesting psychedelic therapy. However, mediated reality in general appears to be extraneous for practical use in mind loosening psychedelic therapy. Currently, virtual reality (VR) shows the greatest potential for healing, trauma release, personal growth and exploration of the psyche by simulating closed-eye psychedelic experiences through adding virtual information via an HMD. Accordingly, the author of this study has proposed a proof of concept (POF) for a neurofeedback driven VR experience which simulates aspects of both mind loosening and mind manifesting psychotherapy. This POF is intended to simulate the transformation of phosphenes into complex geometric pattern based hallucinations. With further development in this field, one day people suffering from various mental conditions might be able to receive safe, accessible and legal forms of simulated psychedelic therapy.</p>

PRÁTICAS DE CONSUMO DOS FÃS DE BIG BROTHER BRASIL E A CULTURA DE MEMES

Este artigo analisa o modelo particular de consumo, produção e circulação de conteúdo televisivo das comunidades de fãs no Twitter do programa de reality show Big Brother Brasil. As discussões refletem pesquisas feitas ao longo das quatro últimas edições, com foco na 18ª temporada, em que foi realizada uma imersão na comunidade de fãs com inspiração etnográfica. Identificamos de que maneira os usuários participam e se relacionam com os conteúdos e complexificam a experiência do consumo, com destaque para a produção de memes como forma de linguagem e engajamento. Os resultados nos fazem crer que a cultura de memes está intimamente relacionada à reconfiguração do consumo televisivo.