Chapter 2 explores how the proto-Dada artists of New York City
proposed new ways of reading Machine Age America. Rather than invoking the power and efficiency of its machines and infrastructure, it argues that these vanguardists emphasised their delicacy, intricacy and fragility.
Sections one and two detail the divergent aesthetics of two key modernist formations: the technological sublime of Alfred Stieglitz and his ‘Young American’ literary acolytes (including Waldo Frank and Lewis Mumford); and the techno-bathetic proto-Dadaists of the magazine 291, exemplified by Francis Picabia. The third section analyses the techno-bathetic practices of Marcel Duchamp in his New York Dada phase, as well as crucial responses to that work by Baroness Elsa von Freytag-Loringhoven, Mina Loy and William Carlos Williams. The fourth section focuses on the work of the Baroness, who interrogated the implications of socio-technics for problems of sex, gender and nationality. Finally, section five focuses on Loy’s poetry, fashion designs, inventions, and technicities; for the first time, it unveils her invention ‘verrovoile’, a translucent thermoplastic she profiled in a previously unknown 1929 newspaper article. The chapter argues that, through her poetry and inventions, Loy helped introduce the concept of the artist-engineer to transatlantic discourse in the mid-1920s.