How are people enticed to disclose personal information despite privacy concerns in social network sites? The calculus between benefit and cost

2014 ◽  
Vol 66 (4) ◽  
pp. 839-857 ◽  
Author(s):  
Jinyoung Min ◽  
Byoungsoo Kim
Author(s):  
Fred Stutzman ◽  
Ralph Gross ◽  
Alessandro Acquisti

Over the past decade, social network sites have experienced dramatic growth in popularity, reaching most demographics and providing new opportunities for interaction and socialization. Through this growth, users have been challenged to manage novel privacy concerns and balance nuanced trade-offs between disclosing and withholding personal information. To date, however, no study has documented how privacy and disclosure evolved on social network sites over an extended period of time. In this manuscript we use profile data from a longitudinal panel of 5,076 Facebook users to understand how their privacy and disclosure behavior changed between 2005---the early days of the network---and 2011. Our analysis highlights three contrasting trends. First, over time Facebook users in our dataset exhibited increasingly privacy-seeking behavior, progressively decreasing the amount of personal data shared publicly with unconnected profiles in the same network. However, and second, changes implemented by Facebook near the end of the period of time under our observation arrested or in some cases inverted that trend. Third, the amount and scope of personal information that Facebook users revealed privately to other connected profiles actually increased over time---and because of that, so did disclosures to ``silent listeners'' on the network: Facebook itself, third-party apps, and (indirectly) advertisers. These findings highlight the tension between privacy choices as expressions of individual subjective preferences, and the role of the environment in shaping those choices.


Author(s):  
Yanjun Yu

<div><p><em>This article examines the current status of privacy risk concern on Social Network Sites (SNS) among African American college students in a HBCU college in the United States. It also investigates the gender difference on this issue. The research focuses on the ‘privacy paradox’ phenomenon on SNS, in other words, how SNS users’ privacy risk concern associates with their self-disclosure activity. The research findings are interesting and confirm the ‘privacy paradox’ phenomenon among the less studied African American college student community. The results show although the participants of the study fear something unpleasant can happen to them due to their presence on SNS and realize it is risky to publish their personal information on SNS, they still do some self-disclosure activities such as post photos and status. When they see the threat to their privacy due to their presence on SNS, they still post their status and videos on SNS. When they feel unsafe to publish their personal information on SNS, they still post photos and videos on SNS. Gender only significantly affect the post photo self-disclosure activity on SNS. The research contributes to the academia by investigating privacy concerns on the rarely studied minority community i.e., African American college student body. The study can provide tips for the privacy policy practitioners when they make or modify their privacy policies. </em></p></div>


Author(s):  
Nisrine Zammar

This article examines the role of actors in a Social Network Sites and also the triggers and challenges they represent to social networking between today’s communities and businesses. A Social Network Sites is the product of the evolution of social liaisons and the emergence of online communities of people who are interested in exploring the concerns and activities of others. A social network is the assembly of direct or indirect contacts; a network is the product of interactions with the actors (individuals, families, enterprises, etc.) enabled by means of the structural design of web 2.0. Social Network Sites bring people together to interact through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools. This article is intended to be a trigger to deeply and more intensely explore potential roles of actor-network theory in the Social Network Sites context, in today’s and tomorrow’s world.


2020 ◽  
Vol 6 (4) ◽  
pp. 205630512097837
Author(s):  
Giulia Ranzini ◽  
Gemma E. Newlands ◽  
Christoph Lutz

Parental sharing of child-related content on social network sites, termed “sharenting,” is often the target of criticism. Yet, through sharenting, parents can find support systems, a way to stay in touch with relevant others, and even an opportunity for additional income. This study contributes to knowledge on antecedents of sharenting. It explores the impact of parents’ privacy concerns on the sharing of child-related content, as well as on their general Instagram sharing. In this study, we differentiate between general and situational privacy. Moreover, we investigate whether parents’ privacy self-efficacy and the support of their peers influence parental sharing practices. Drawing on a rich body of literature on privacy and information sharing, we discuss the results of an online survey distributed among 320 Instagram users who are parents of children younger than 13 and reside in the United Kingdom. We find that parents’ privacy concerns are uncorrelated to sharenting and only situational concerns marginally correlate to parents’ general sharing. Parents’ reported privacy self-efficacy also did not play a role in parents’ sharing of either personal or children-related content. On the contrary, both Instagram sharing and having a network supportive of parental sharenting positively predict sharenting. Our results indicate that (a) neither situational nor general privacy concerns influence parents’ sharenting behavior, and (b) a parent’s supportive network and frequent sharing habits make frequent sharenting more likely.


Author(s):  
Jošt Bartol ◽  
Andraž Petrovčič ◽  
Vasja Vehovar

Information privacy concerns (IPCs) play an important role in user behavior on social network sites (SNSs). They are associated with self-disclosure behavior, enjoyment, and, perhaps most importantly, a user’s intention and ability to form and sustain social ties on SNSs. While conceptual integration of different approaches to studying IPCs has already been pursued, prior research has pointed to potential problems with respect to the survey measurements of IPCs. More specifically, a plethora of self-assessment scales have been developed but the differences among them have not yet been systematically elaborated, and this is further complicated by many methodologically questionable adaptations of existing IPC survey scales to ever-emerging online contexts and SNS platforms. Accordingly, this study comprises a systematic literature review based on the COSMIN methodology to comprehensively examine the quality of survey scales used for measuring IPCs among SNS users. The results have unveiled significant variety with 35 uni- or multidimensional survey scales used in 71 articles published since 2009. Many of the scales are of questionable quality in terms of structural validity, and only a few of the studies tested them for measurement invariance. Nevertheless, we identified some scales that are promising candidates for future use, although further testing and potential improvements are needed. Our findings could also act as the foundation for a unified measurement approach to IPCs that could be used across different SNSs platforms.


2011 ◽  
pp. 2300-2309
Author(s):  
Nisrine Zammar

This article examines the role of actors in a Social Network Sites and also the triggers and challenges they represent to social networking between today’s communities and businesses. A Social Network Sites is the product of the evolution of social liaisons and the emergence of online communities of people who are interested in exploring the concerns and activities of others. A social network is the assembly of direct or indirect contacts; a network is the product of interactions with the actors (individuals, families, enterprises, etc.) enabled by means of the structural design of web 2.0. Social Network Sites bring people together to interact through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools. This article is intended to be a trigger to deeply and more intensely explore potential roles of actor-network theory in the Social Network Sites context, in today’s and tomorrow’s world.


First Monday ◽  
2009 ◽  
Author(s):  
Woodrow Hartzog

The contradiction of social networks is that revealing of personal, private information can have harmful consequences, yet users continue to disclose such information at an alarming rate. Ironically, the advent of social network sites opens the possibility of a relatively safe place to disclose private information. This article proposes a “privacy box” application to be used within social network sites that would require users to accept a pre–written promise of confidentiality before gaining access to personal information. Although it would not serve as a universal remedy for privacy harms on social network sites, it could serve to carve out a space for relatively safe self–disclosure online.


2019 ◽  
Vol 119 (4) ◽  
pp. 774-791 ◽  
Author(s):  
Samar Mouakket ◽  
Yuan Sun

Purpose The purpose of this paper is to develop a research framework by drawing on the network externalities research and previous literature on information systems to understand the antecedents of information disclosure. The framework postulates that the following network externalities are important factors affecting social network sites (SNS) perceived usefulness (PU): perceived external prestige, referent network size and perceived complementarity. In addition, the paper proposes that PU, habit and subjective norms significantly affect information disclosure of SNS among Chinese users. Design/methodology/approach Data are collected from 251 Chinese university students who use SNS. Structural equation modeling was applied to test the hypotheses presented in the model. Findings The findings provide support for all the hypotheses, with the exception of the influence of referent network size on PU and the influence of subjective norms on information disclosure. Both perceived external prestige and perceived complementarity have reported positive effect on PU of SNS. In turn, the authors have found that PU and habit have positive effects on information disclosure. Originality/value SNS encourage users to reveal personal information by allowing them to post photos and videos and share their interests and feelings on the site. Yet, limited empirical research has investigated the concept of self-disclosure of personal information particularly among Chinese users of SNS. To fill this research gap, the authors have developed a research framework by drawing on the network externalities research and previous literature on information systems to understand the antecedents of information disclosure.


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