The public's view of the impact of the mass media: A test of the ‘third person’ effect

1988 ◽  
Vol 18 (5) ◽  
pp. 457-463 ◽  
Author(s):  
J. M. Innes ◽  
H. Zeitz
Keyword(s):  
Mass Media ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
The Mass Media ◽  
The Impact ◽  
The Third Person

Newspaper as Repeater: An Experiment on Defamation and Third-Person Effect

1995 ◽  
Vol 72 (3) ◽  
pp. 610-620 ◽  
Author(s):  
Laurie Mason
Keyword(s):  
Mass Media ◽  
Interpersonal Communication ◽  
Third Person Effect ◽  
The Third ◽  
Message Source ◽  
Third Person ◽  
Media Message ◽  
The Third Person

The Third-Person Effect - the tendency to see others as more influenced than self by a mass media message - is replicated with a jury sample and extended to interpersonal communication. The effect on perceived other is found to be exaggerated when a message is reported through a newspaper rather than delivered directly by the message source. This finding is discussed in regard to its implication for inflated libel awards.

Issue Importance, Third-Person Effects of Protest News, and Participation in Taiwan’s Sunflower Movement

2016 ◽  
Vol 94 (3) ◽  
pp. 682-702 ◽  
Author(s):  
Ven-Hwei Lo ◽  
Ran Wei ◽  
Hung-Yi Lu
Keyword(s):  
News Coverage ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
Perceived Effects ◽  
Effect Hypothesis ◽  
The Impact ◽  
The Third Person ◽  
Intermediate Mechanism ◽  
Issue Importance

How do news coverage of a grassroot protest movement and perceived importance of the movement affect people’s participation in the movement? And does people’s inference of the effect of the news on themselves versus others make a difference in participation? Informed by the third-person effect hypothesis, we examine these questions in the context of the student-led Sunflower Movement in Taiwan that rose in opposition to a trade pact with China. In the study, we advanced three propositions: First, that the perceived effects of the protest news on oneself would be a better predictor of political participation than would perceived effects of such news on others. Second, that the perceived effect on oneself, not on others, would enhance the impact of issue importance on participation in the movement. And third, how people processed protest news would be another intermediate mechanism on subsequent participatory activities. We found support for these propositions in data collected from a probability sample of 1,137 respondents. The implications of the findings for the robust third-person effect research are discussed.

Impact of Internet Pornography on Chinese Teens: The Third-Person Effect and Attitudes Toward Censorship

2021 ◽  
pp. 0044118X2110400
Author(s):  
Shuhuan Zhou ◽  
Zhian Zhang
Keyword(s):  
Third Person Effect ◽  
The Third ◽  
Internet Pornography ◽  
Subjective Perceptions ◽  
Third Person ◽  
Attitudes Toward Sex ◽  
Negative Impacts ◽  
Effect Hypothesis ◽  
The Impact ◽  
The Third Person

Based on the third-person effect hypothesis–people’s belief that the media influences others more than it influences themselves–we administered a questionnaire to Chinese teens ( N = 1,538) to discover the impacts of exposure to internet pornography on perceptions of pornography and attitudes toward censorship of pornography. The results validated the third-person effect hypothesis and showed that teens’ subjective perceptions of what constitutes internet pornography and their exposure to it are critical variables for predicting perceptions of negative impacts of pornography on self and others and affirmative attitudes toward censorship. The study also found that the impact on self is the best variable for predicting attitudes toward censorship. The discussion is framed in the context of Chinese collective culture and conservative attitudes toward sex.

Perceived effect of the mass media on self vs. other

2004 ◽  
Vol 14 (2) ◽  
pp. 299-318 ◽  
Author(s):  
Hyunyi Cho ◽  
Miejeong Han
Keyword(s):  
Mass Media ◽  
Television News ◽  
Media Effect ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
The Media ◽  
The Difference ◽  
Effect Hypothesis ◽  
The Third Person

This study represents the first cross-cultural investigation of the third person effect hypothesis, which states that individuals overestimate mass media effect on others (Davidson, 1983). It is predicted that the difference between perceived effects of the media on self vs. other will be greater in an individualistic than collectivistic culture, because in the latter self and other are not as separate and the motivation for self-enhancement is not as salient as in the former. Survey data were collected from 671 South Korean (n=351) and U.S. (n=320) college students regarding their perceptions about the effects of beer commercials, liquor advertisements, television news about AIDS, and television news about the effects of smoking. The third person effect of undesirable media content emerged from both American and Korean samples, but the size was consistently greater among Americans compared to Koreans. Likewise, the first person effect was greater among Americans rather than Koreans.

Effects of Light-Hearted and Serious Entertainment on Enjoyment of the First and Third Person

2016 ◽  
Vol 28 (1) ◽  
pp. 42-48 ◽  
Author(s):  
Matthias Hofer
Keyword(s):  
Young People ◽  
Media Consumption ◽  
First Person ◽  
Online Experiment ◽  
Entertainment Media ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
Perceived Enjoyment ◽  
The Third Person

Abstract. This was a study on the perceived enjoyment of different movie genres. In an online experiment, 176 students were randomly divided into two groups (n = 88) and asked to estimate how much they, their closest friends, and young people in general enjoyed either serious or light-hearted movies. These self–other differences in perceived enjoyment of serious or light-hearted movies were also assessed as a function of differing individual motivations underlying entertainment media consumption. The results showed a clear third-person effect for light-hearted movies and a first-person effect for serious movies. The third-person effect for light-hearted movies was moderated by level of hedonic motivation, as participants with high hedonic motivations did not perceive their own and others’ enjoyment of light-hearted films differently. However, eudaimonic motivations did not moderate first-person perceptions in the case of serious films.

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