The perceived impact of the mass media: Reconsidering the third person effect

1995 ◽  
Vol 25 (1) ◽  
pp. 77-93 ◽  
Author(s):  
Julie M. Duck ◽  
Barbara-Ann Mullin
Keyword(s):  
Mass Media ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
Perceived Impact ◽  
The Mass Media ◽  
The Third Person

Newspaper as Repeater: An Experiment on Defamation and Third-Person Effect

1995 ◽  
Vol 72 (3) ◽  
pp. 610-620 ◽  
Author(s):  
Laurie Mason
Keyword(s):  
Mass Media ◽  
Interpersonal Communication ◽  
Third Person Effect ◽  
The Third ◽  
Message Source ◽  
Third Person ◽  
Media Message ◽  
The Third Person

The Third-Person Effect - the tendency to see others as more influenced than self by a mass media message - is replicated with a jury sample and extended to interpersonal communication. The effect on perceived other is found to be exaggerated when a message is reported through a newspaper rather than delivered directly by the message source. This finding is discussed in regard to its implication for inflated libel awards.

Perceived effect of the mass media on self vs. other

2004 ◽  
Vol 14 (2) ◽  
pp. 299-318 ◽  
Author(s):  
Hyunyi Cho ◽  
Miejeong Han
Keyword(s):  
Mass Media ◽  
Television News ◽  
Media Effect ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
The Media ◽  
The Difference ◽  
Effect Hypothesis ◽  
The Third Person

This study represents the first cross-cultural investigation of the third person effect hypothesis, which states that individuals overestimate mass media effect on others (Davidson, 1983). It is predicted that the difference between perceived effects of the media on self vs. other will be greater in an individualistic than collectivistic culture, because in the latter self and other are not as separate and the motivation for self-enhancement is not as salient as in the former. Survey data were collected from 671 South Korean (n=351) and U.S. (n=320) college students regarding their perceptions about the effects of beer commercials, liquor advertisements, television news about AIDS, and television news about the effects of smoking. The third person effect of undesirable media content emerged from both American and Korean samples, but the size was consistently greater among Americans compared to Koreans. Likewise, the first person effect was greater among Americans rather than Koreans.

scholarly journals Facebook influences you more than me: The perceived impact of social media effects among young Facebook users

2018 ◽  
Vol 10 (2) ◽  
pp. 239-253
Author(s):  
Nicoleta Corbu ◽  
Oana Ştefǎnițǎ ◽  
Raluca Buturoiu
Keyword(s):  
Social Media ◽  
Young People ◽  
Media Effects ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
New Type ◽  
Perceived Impact ◽  
Effect Hypothesis ◽  
The Third Person

The popularity and prevalent use of Facebook among young people are common pre­occupations for communication researchers. They focus on unveiling people’s motivations, usage be­haviour, and gratifications offered by this communication medium. However, little attention has been invested in examining how young people perceive this new type of media consumption and its effects on themselves as compared to others. Drawing on Davison’s 1983 third-person effect hypothesis, this research paper investigates the a differences in estimated Facebook effects on self versus others, b association between the desirability of the message anti-social versus pro-social and estimated Facebook effects on self versus others, and c association between the type of the message and es­timated Facebook effects on self versus others. These relationships are studied with reference to the behavioural component of the third-person effect. Results confirm that Facebook might influence the magnitude and direction of the perceptual gap of media effects.

Effects of Light-Hearted and Serious Entertainment on Enjoyment of the First and Third Person

2016 ◽  
Vol 28 (1) ◽  
pp. 42-48 ◽  
Author(s):  
Matthias Hofer
Keyword(s):  
Young People ◽  
Media Consumption ◽  
First Person ◽  
Online Experiment ◽  
Entertainment Media ◽  
Third Person Effect ◽  
The Third ◽  
Third Person ◽  
Perceived Enjoyment ◽  
The Third Person

Abstract. This was a study on the perceived enjoyment of different movie genres. In an online experiment, 176 students were randomly divided into two groups (n = 88) and asked to estimate how much they, their closest friends, and young people in general enjoyed either serious or light-hearted movies. These self–other differences in perceived enjoyment of serious or light-hearted movies were also assessed as a function of differing individual motivations underlying entertainment media consumption. The results showed a clear third-person effect for light-hearted movies and a first-person effect for serious movies. The third-person effect for light-hearted movies was moderated by level of hedonic motivation, as participants with high hedonic motivations did not perceive their own and others’ enjoyment of light-hearted films differently. However, eudaimonic motivations did not moderate first-person perceptions in the case of serious films.

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